• Social Media Marketing Workbook: 2024 Edition - How to Use Social Media for Business

  • By: Jason McDonald PhD
  • Narrated by: Michael Goodrick
  • Length: 13 hrs and 50 mins
  • 4.1 out of 5 stars (100 ratings)

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Social Media Marketing Workbook: 2024 Edition - How to Use Social Media for Business

By: Jason McDonald PhD
Narrated by: Michael Goodrick
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Publisher's summary

Social Media Marketing 2024 

Learn Social Media Marketing in Plain English—Step by Step! Buy the Workbook Used at Stanford Continuing Studies to Teach Social Media Marketing for business.

  • 2024 UPDATED EDITION—all info verified, and a NEW chapter on 'Marketing Basics,' plus continuing analysis of TikTok, as well as revisions on LinkedIn, Facebook and other major platforms
  • Read the Reviews—compare the REAL REVIEWS of this book to those of other books
  • Learn to Market Your Business on Facebook, LinkedIn, Instagram, YouTube, Twitter, Pinterest and all major Social Media Marketing platforms
  • Access Free Tools—access the companion MARKETING ALMANAC with hundreds of free tools for social media marketing!

The #1 Bestselling Workbook on Social Media Marketing for Business

  • Jason McDonald—written by a successful practitioner of SMM. Check Jason out on YouTube, or download his free Marketing Almanac
  • Stanford University—used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
  • Got Questions?—just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

©2023 Jason McDonald (P)2024 Jason McDonald

What listeners say about Social Media Marketing Workbook: 2024 Edition - How to Use Social Media for Business

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    5 out of 5 stars

Great SM Reference

If you have a base understanding of social media marketing, this book increase your knowledge of SM marketing substantially. But if you really want to master the subject, you have to take advantage of the downloadable toolbook and the links he references in the book. They are excellent resources, many of which I didn't know existed. If you are listening to the book, you can easily jot down the links and refer to them later. He provides you with a password to download the entire book so accessing the links is a snap. I have definitely seen and significant increase in industry engagement as a result of ideas from the book. I am not sure why people are aggravated by the links. You can choose only the links that interest you, and I have yet to click a link that was not relevant to what I needed. The author also provides his email address if you have specific questions. I was skeptical but sent an email with a question, and I had a response within 24 hours.

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13 people found this helpful

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I clicked to download 2018

I clicked to download 2018 and somehow it downloaded 2017 Audiobook instead. Not satisfied with this. Where is the 2018 version????

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11 people found this helpful

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If you don’t learn something from this book perhaps you should be writing instead of reading

Well written and structured with tools to help with strategy and business planning. I devoured this book over five days via Audible during my daily commute to work. While I know a bit about social media I am no guru when it comes to SEO. Plenty of information for varying levels of knowledge. I feel newcomers will benefit the most from the SEO Fitness Wotkbook 2018 but even experienced marketers should glean some information if not some inspiration. Well worth the small price for a piece written by a Stanford PhD. I feel I received a fair amount of knowledge and I am inspired to pursue a higher level of training and knowledge. FYI Jason is quick to respond to email inquires - I feel like a I have a smart friend in the business now.

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8 people found this helpful

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    2 out of 5 stars
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wast of time and money

you will not learn nothing new wast of your time and money I wish I did not buy it

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Must Read!! Well Organizer and Thorough!

This book is amazing! It brings the confusing world of social media and its platforms into a clear view.
Im a gen xer with not much user experience so many of the concepts helped me to understand how each social platform could be used for my business. Jason has put alote into this book! I suggest buying the hard copy as well to use as a reference and also registering your purchase so you can access the pdf’s and all the links. Jason is one of few people who still values customer service! I called the number on his website he actually answered and was very helpful!! Highly recommend this book and will continue to follow his work. Thanks Jason! Keep up the great work!

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Not a lot of actionable ideas

Hard to follow. Not a lot of actionable steps to take. I got lost and I actually know quite a bit about and use social media in my business extensively.

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Ohh goodness

The story and how he convey marketing information is so boring...sorry dude.

Pay someone else to read it or at least buy the proper microphone to record...

Plus no offense but I can imagine you snapping your fingers and rolling your eyes with each sentence...

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1 person found this helpful

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A Perfect Introduction to Social Media Marketing

If you are looking to create a social media strategy for your business, but don't know where to start, this is a great book to teach you. The author, Jason McDonald, writes in a simple yet effective way that is easy to understand. The book dives into every major social media platform and provides great resources for learning to market on each one individually. Regardless of whether you are running a local pizza business or are starting the next big eCommerce site, the marketing strategies in this book will certainly help you grow your business. Highly Recommended.

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highly recommend. this is a good book to grow

I would highly recommend this book. this is a great book to grow your social media marketing

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Waste of time

A summery of http://www. If you were born after 1908 this is lost on you...

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1 person found this helpful