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Publisher's Summary

So You Want to Start a Brewery? is the first-person account of Tony Magee's gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company.

In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest--and the fastest growing--craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation's most popular and enduring craft beer brands.

©2012, 2014 Tony Magee (P)2015 Audible Inc.

What listeners say about So You Want to Start a Brewery?

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I did not even like beer before I read this book!

Would you consider the audio edition of So You Want to Start a Brewery? to be better than the print version?

I enjoyed this so much! Don't know why I even started this book. I have no interest in starting a brewery or drinking beer. I am a whiskey & Tequila man. Now I am trying different beers, going to craft beer festivals an loving life. This book has a strange way of reaching out and grabbing your interest and attention. My next vacation I want to go to this brewery in CA. Read it , you will love it and appreciate life a little more. It may cure what "ales" you.

What was one of the most memorable moments of So You Want to Start a Brewery??

Page 1 to the End. Undercover beer is great.

What about Brett Barry’s performance did you like?

I am visually impaired so audio is my life. He was GREAT.

17 people found this helpful

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If you like their beer, you'll like this book

This book is highly reflective of the beer Lagunitas makes. It's not a conformist and not based on any style. It's a bit rambling but overall enjoyable. Interesting addition to the craft beer writing scene.

7 people found this helpful

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Great read if you are home brewer with dreams

I enjoyed the candid and realistic inside of starting up brewing company. Tony is very resourceful, no doubt had a vision to pursue his dream, and "it is nice to have friends".

5 people found this helpful

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Great book

Loved the story and a great narrator. Motivatonal and funny. I would listen to it again definitely one of my favorite books ive ever listened to.

Cheers!

3 people found this helpful

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A man of passion humility and luck!

Tony Magee is it true pioneer and his hard work and dedication to the craft beer industry as far above the rest! this book is an easy listen , full of knowledge passion and goes in great detail of the trials sacrifice and dedication 1 man over came to pursue his dream.

7 people found this helpful

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good story with even better narration.

Tony McGee's story is interesting in its own right. However it's Brett Barry's narration that really brings it to life and makes it a joy to listen to.

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Repetitive and Self Indulgent

I listen to alot of great books; this wasn't one of them. I found it significantly repetitive and self indulgent. I wish I could get a quarter back for everytime the author yammered the words, "I digress". Besides being slightly annoying and erratic I found the author's self love of his own writing/ print and vagueness regarding the actual business back story hard to stomach. I wanted to like this book but ultimately its flavor profile fell flat.

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great narrarator and story to tell!

One misconception I made (though I absolutely don't regret buying this book, I really enjoyed it) was that this brewery book is 100% focused on wholesale bottling brewing, and not what you'd think a microbrewery is with a bar. bought it to get some advice on staying my own brew bar, but turned out this was about the story of a brewing companies start up and distribution and growth. still, wonderful listen, really enjoyed it, and still learned quite a bit despite the big difference between the two styles of brewing

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Better than I expected

It started kind of slow in the first chapter. But the story had me listening and looking forward to getting back to it each time I stepped away.

Good for anyone starting a business OR starting a brewery.

Also, good for new businesses. Ones that have only been in business less than 10 years

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Honest view of starting a brewery

While some of the book is stilted and slightly repetitive, it was honest and did not sugarcoat the obstacles he faced in starting Lagunitas.

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  • JustMe
  • 09-23-21

very interesting business book but not focussed

there's a lot of repetition in this book and it is not very brew focussed. it's more a generic business book with the author tooting his own horn quite a lot. interesting enough but I wouldn't go out of my way to recommend it

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  • Emil G.
  • 12-02-20

Worth it

While planning to start a brewery I came across this book. Is it a guide to success? No not at all. But it's a small insight intro the world of craft breweries and it helped me understand some of the challenges I would come across. It's an entertaining book, very American style, and I'm short it was worth reading it

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  • H. Daniel
  • 07-15-18

Interesting but only scratched the surface

Whilst this was an interesting read (listen) I was often left with the sense that the author would write some details regarding the business and then throw everything down to luck or a summarisation of everything into a single paragraph. Not the business book I was expecting, but an interesting story of a startup none the less.