Simply Electrifying

The Technology That Transformed the World, from Benjamin Franklin to Elon Musk
Narrated by: Tom Perkins
Length: 15 hrs and 1 min
4.0 out of 5 stars (53 ratings)

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Publisher's Summary

Simply Electrifying: The Technology That Transformed the World, from Benjamin Franklin to Elon Musk brings to life the 250-year history of electricity through the stories of the men and women who used it to transform our world: Benjamin Franklin, James Watt, Michael Faraday, Samuel F.B. Morse, Thomas Edison, Samuel Insull, Albert Einstein, Rachel Carson, Elon Musk, and more. In the process, it reveals for the first time the complete, thrilling, and often dangerous story of electricity's historic discovery, development, and worldwide application.

Electricity plays a fundamental role not only in our everyday lives but in history's most pivotal events, from global climate change and the push for wind- and solar-generated electricity to Japan's nuclear accident at Fukushima and Iran's pursuit of nuclear weapons.

Written by electricity expert and four-decade veteran of the industry, Craig R. Roach, Simply Electrifying marshals, in fascinating narrative detail, the full range of factors that shaped the electricity business over time - science, technology, law, politics, government regulation, economics, business strategy, and culture - before looking forward toward the exhilarating prospects for electricity generation and use that will shape our future.

©2017 Craig R. Roach (P)2017 Tantor

What listeners say about Simply Electrifying

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    2 out of 5 stars

decent, but ended up disappointing.

struggled to finish. thought it would be a good book about electricity from an engineering perspective, but is just a political science book. first chapters were good, but ended up talking politics. disappointing.

3 people found this helpful

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Good read/listen

Very interesting. Good book overall. Covers great history. Goes into detail on many different topics.

5 people found this helpful

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deceptive junk

I wanted pure history of electricity but what I got was pure garbage about politics, environmental theories, and just babblings.

1 person found this helpful

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Broader than my narrow interest.

From my perspective, this book starts strong with a sweeping treatment of the birth of the science of electricity. My interests are more technical, however, and the book later devotes considerable time to the business, policy, politics, and regulation of the industry. Nothing wrong with that; it's just not my primary interest. The latter treatment of renewable energy and Elon Must was disappointingly brief, however I must admit that chapter of history is still unfolding.

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  • Greenash22
  • 11-05-18

great listen ,

enjoyed listening to the history and individual struggles and success of those who help shape today as we know it

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    4 out of 5 stars
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  • Anonymous User
  • 04-30-20

Economics of the electric industry

Focused a lot about the political and economic side of the utility industry. Worth the listen.

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  • David Alley
  • 12-09-17

Fascinating

This is a fascinating story and has sent me to Google to learn more and deliver into the world of Maxwell and Faraday.