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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources

Guided Innovation
Narrated by: Ann Richardson
Length: 6 hrs and 7 mins
Categories: Business, Marketing
4 out of 5 stars (6 ratings)

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Publisher's Summary

Small changes can deliver big new product results.

Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation.

As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints. Learn how to leverage the power of the 5-Step Guided Innovation System to:

  • Fill your pipeline with profitably growing new products
  • Finish new product programs on time and on budget
  • Select winners so resources aren't wasted on canceled projects
  • Focus on creating value for customers and shareholders
  • Hit your new product sales targets more consistently
©2010 Michael A. Dalton and Flywheel Effect Publishing (P)2014 Michael A. Dalton and Flywheel Effect Publishing

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  • 08-21-14

Valuable knowledge in a well told business novel.

If you could sum up Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources in three words, what would they be?

TOC for innovation

What other book might you compare Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources to, and why?

It's a cross between Who moved my cheese and Critical Chain

Which character – as performed by Ann M. Richardson – was your favourite?

n/a

If you made a film of this book, what would be the tag line be?

Develop products faster, easier.

Any additional comments?

This is a good audio business novel.

If you are familiar with TOC then you'll spend a bit of time covering familiar ground, understandably, but then you'll get to knew stuff in the 2nd half.

I prefer listening to books, nowadays, so I'm pleased I can now do that with Simplifying innovation.