Sell or Be Sold: How to Get Your Way in Business and in Life

Narrated by: Grant Cardone
Length: 11 hrs and 40 mins
4.7 out of 5 stars (12,655 ratings)

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Publisher's Summary

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.

In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you:

  • The success essentials of selling in a bad economy.
  • Overcoming call reluctance.
  • Filling your pipeline with new business.
  • Staying positive, despite rejection..

With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale and life.

©2012 Grant Cardone Library & Cardone Enterprises (P)2012 Grant Cardone

What listeners say about Sell or Be Sold: How to Get Your Way in Business and in Life

Average Customer Ratings
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Great Sales Book

I started with 10X Rule and just finished Sell or Be Sold. Great book for sales and I love the aggressive unapologetic approach. Grant's philosophy starts to sink in quickly and really makes you think.

42 people found this helpful

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Among the Greatest Books on Sales! A Must Read!

Would you consider the audio edition of Sell or Be Sold: How to Get Your Way in Business and in Life to be better than the print version?

Most definitely, the audio book has the added advantage of a Grant Cardone performance, and what a performance it is. If he ever gets tired of sales (highly unlikely...) he could always read books for Audible.com and would probably be better than most narrators ;-))

What other book might you compare Sell or Be Sold: How to Get Your Way in Business and in Life to and why?

Pitch Anything by Oren Klaff

Any additional comments?

I can only recommend this book to anyone in sales. Grant Cardone will change your thought process. I listen to the book while working out at the gym and I'm replaying various chapters in my car. Once you've listened to it, rinse and repeat.

43 people found this helpful

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Almost an Infomercial

What disappointed you about Sell or Be Sold: How to Get Your Way in Business and in Life?

The narrator (also the author) consistently mispronounces words, and even uses the wrong words in places. This cold be overlooked in his enthusiasm, but it's exhausting to listen to through an entire book. The first three chapters are almost nothing but hyping the concept in the book. I'm already listening to it, I don't need it hyped for more than a paragraph or two.There are dozens of sales pitches in the book to purchase, visit, or otherwise consume other media produced by the author's company. While he does have a lot of other information available, the content to pitch ratio in the book was thin. With all the time he spent pitching other projects, he literally could have just included the content in this reading. There were times I had to fast forward through protracted, repetitive sales pitches just to pick up more fresh content.

Would you be willing to try another book from Grant Cardone? Why or why not?

Yes, because he is a subject master on Sales.

Who would you have cast as narrator instead of Grant Cardone?

Literally anyone that can read English aloud.

If you could play editor, what scene or scenes would you have cut from Sell or Be Sold: How to Get Your Way in Business and in Life?

Cut the entire second chapter and most of the repetition in the third chapter. (He makes a fresh point in the third chapter, but then reverts to pure repetition.)Cut the hyperbole of the narrator when he's clearly misinformed. I get that the book works partly because of his outsized bravado, but it's exhausting to listen to when he's obviously just making things up.

Any additional comments?

While I found the presentation repetitive and factually suspicious, the core of his sales system is sound. The ideas in this book are outstanding and he is clearly a brilliant producer. Despite the glaring failings of this reading, I would still recommend it with caveats.

36 people found this helpful

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Don't call about "The Book" Grant Mentions

What could have made this a 4 or 5-star listening experience for you?

If he would not have pitched Dianetics and Scientology and just stuck to sales info.

What was most disappointing about Grant Cardone’s story?

The pitching of Dianetics

How did the narrator detract from the book?

By trying to sell Dianetics

If you could play editor, what scene or scenes would you have cut from Sell or Be Sold: How to Get Your Way in Business and in Life?

I would have cut the part where he mentions a book that he says is important to understanding people so you can sell, then won't tell you the title of the book so you have to call his company, and then finding out that he is trying to sell Dianetics.

Any additional comments?

I don't care what your belief system is, I will buy good products and services from anyone of any faith, but do not try to pitch your ideology as part of you product, especially in a dishonest and ambiguous way. That is incredibly unprofessional and inappropriate. I gave the book 2 stars instead of 1 because the info. is decent.

129 people found this helpful

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waste of time. author is selling

Waste of time. author went from repeating bunch of keywords to selling his products and services

46 people found this helpful

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Some Great Tips But Lots of Right Hooks

There were some really good tips, and I was loving it the first half of the book until it turned into a major infomercial for Grant's products and services.

He also lost me in a Chapter where he frequently used the words "itchbay" and "ickday" (pig Latin) repeatedly.

Some good tips, but it turned me off from listening to his other books. I may just buy the paperback version from now on.

33 people found this helpful

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Phenomenal Book for Everyone

Grant Cardone is on fire as he reveals his personal sales techniques. This is a must read for everyone, not just those who are in sales for a living. All of us sell every day. We sell ourselves to others. We sell our ideas to others. We sell our presentations to others.

I have had a temper problem my entire life, but I now understand that tempers stop sales. Anything we do that negatively influences others means that we just lost the sale. What a change this book is making on my life! What an impact it is having on my relationships with others!!! What a change this book is making within me!!! This is a must read for everyone.

Please, please, please disregard the negative reviews, Either those people have their lives all put together or they are fooling themselves.

Does Grant come across kind of arrogantly? Yep, but don't miss what he is saying.

20 people found this helpful

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garbage

could barely get through this book. This is that drunk guy at the bar trying to pitch you a great new business idea.

9 people found this helpful

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Quite disappointing

I’m disappointed by how underwhelming this book was. Considering the high number of strong reviews and ratings the book had, I had high hopes for it. Instead, the advice that Cardone offers is unoriginal, repetitive and tiresome. The book is billed as one that can help readers/listeners whether they are in a sales profession or not, however the story quickly turns its focus to almost entirely speak to salespeople exclusively. I admit I mostly enjoyed the conversational nature of the narration. I thought Cardone’s voice and color made the story tolerable and added some much needed wit at times. With that said, the narration wasn’t enough to outweigh the disappointment I felt knowing that I gained very little from this story that will help me in sales and in life.

13 people found this helpful

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A Salesmen Must Read

Would you listen to Sell or Be Sold: How to Get Your Way in Business and in Life again? Why?

Yes I would, Everyday for 2 hrs/day for 90days - this book will get your mind right as a Salesmen

What did you like best about this story?

It changed for me what it means to be in sales, and I realized that there is not never not a time that I am not selling something, someone, or myself, am I not.

What about Grant Cardone’s performance did you like?

Grant Cardone is the Man, One Hundred Grand!!! meaning if you read this book and apply it to your Sales Career, there is not any reason you will not never not ever not have a six figure year.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Yes, Increased Confidence in my sales

Any additional comments?

Must Read for any Business Person

20 people found this helpful

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  • Mr. D. Cartwright
  • 12-09-16

Awesome

This is a great book easy on the ear and full of success strategy - read by Grant who absolutely walks his talk. You will not be disappointed and it will help change your life

5 people found this helpful

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  • Andrew Fisher
  • 07-25-18

7 hours less narcissism and stories would be great

Honest view is that you can learn a few good tips from this guy....if you are a salesman. He begins by saying everyone can benefit from this book even for their family and friend relationships. The book quickly becomes targeted at salesmen and especially American men. I doubt women would align with most things he says especially when he keeps calling the listener "dude" and trying to get a girlfriend. I'm a guy so perhaps the last comment is skewed coming from me. One of the things i liked the least is he attempts to sell his other services over and over. Great salesman? Annoying and turns me off. In my view the book consists of the below:- 50% rambling and repeating the same thing. 25% boring stories about the author and how you should live like him and stop anything else you are doing. 15% useful content 10% enjoyable easy going listening so its not all bad by any means but I would prefer to read the top ten tips and follow them instead of have them drummed into my head past boredom.

20 people found this helpful

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  • Anonymous User
  • 09-07-18

Rubbish

Oh my God... purchased this to do some research for a training initiative. You get the odd gem but generally it's hours.... AND hours of Grant Cardone justifying in so many different ways why he is a fantastic salesman. Occasionally the maths doesn't add up (ie, selling fish) which takes away from the credibility coupled with Grants terrible delivery style makes this a really painfully listen.

3 people found this helpful

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  • hunky121
  • 07-05-19

waffle

some good tips and motivational content but mostly waffle and could be compressed into 30 mins of actual meat on the bones.

2 people found this helpful

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  • David
  • 12-16-16

Wow - great book

The only reason I gave this book 5 stars is because 6 wasn't an option on the review

5 people found this helpful

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  • Allen Wales
  • 11-09-16

Outstanding

This book should be mandatory in schools.
I have been in sales & managed sales teams for years, yet feel like my career had only just begun. Thank you.

5 people found this helpful

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  • Conservatism is being C*nsored
  • 02-26-16

An Absolute Must Listen!

If you could sum up Sell or Be Sold: How to Get Your Way in Business and in Life in three words, what would they be?

Eye-opening
Inspiring
motivational

What did you like best about this story?

I dont work in a direct sales related role however this book goes into detail about how selling isnt just limited to a job role. The teachings in this book apply to all of us and trust me when you take on the info in this book you start to see real change in your life, I have.

Have you listened to any of Grant Cardone’s other performances? How does this one compare?

Ive listened to all his audio books and his latest seminar and one thing I am impressed with is that with Grant there is absolutely no filler; From start to finish this book is outstanding.

Did you have an emotional reaction to this book? Did it make you laugh or cry?

People may laugh but this is amongst a few books that have actually changed the way I see the world. This book amongst GC's others have honestly changed my life and saved me from a dark place.

Any additional comments?

If you are in any doubt about this book then just check out Grant Cardones Free content on YouTube and his website and you can check him out before this book. Trust me.. You will not regret it.

7 people found this helpful

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  • Chris
  • 09-22-17

A book about his ego. Nothing more.

This book is definitely the worst I've listen to. very disappointing, zero intelligence, not empirically backed. An expression of his ego and nothing more.

1 person found this helpful

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  • Jack
  • 05-13-17

Terrible

Full of non substantial anecdotes. Book does not provided grounded methodology. There are better books.

1 person found this helpful

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  • Kris
  • 11-30-16

Amazing

You just going to look at the whole world in a different point of view and you won't take no for an answer! Great job

3 people found this helpful

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  • Mikhail
  • 06-29-16

Loved it

I chose 5 stars because this book is excellent for anyone and everyone who wishes to achieve success in life and sees it as the only option. I have that mindset and Grant had that mindset when he was 20. The difference being he has decades of experience and proof to back it up. He integrates useful concepts with interesting stories and the way he translates the information is fantastic. Grant is engaging and more interesting than professional book narrators because he has emotional experience intertwined and that comes across in the book and the overall vibe. I will be certainly listening to this book again and Grant you have a new follower. I'll see you in a few years mate, but for now I'm going to devour your 10x rule book. Highly recommended to ambitious people interested in success strategies.

3 people found this helpful

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  • Callum Heaney
  • 01-14-17

Excellent, minus the Scientology pushing

It's an excellent book that will inspire and give you worthwhile knowledge and he does his best to not go on his normal rants. but he pushes Scientology hard and at times underhanded.

2 people found this helpful

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  • Anonymous User
  • 01-04-20

Solid material from beginning to end

Grant Cardone isn’t everyone’s cup of tea, but the more I listen to him the more he becomes my brand of kool-aid. His content and performance throughout this title was consistently strong, right up to the last chapter. I recommend this book to anyone needing guidance, perspective, or a ‘pep’ talk about how to make it in the world of sales - whatever you’re selling.

1 person found this helpful

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  • Cameron
  • 06-09-16

Great book!

Nothing I can say will justify how great Cardones words are. A must read for anyone in sales or business.

1 person found this helpful

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  • Vilmos Danyi
  • 11-23-15

#1 book to read

No wonder why this is one of the best book / audiobook for all businesses! I listened to it once ( and will listen to it again ) already learnt a lot from this audio book. This had boost a lot of confidence for me. Love the stories and all the tips. Thanks Grant. 😀👏👍

1 person found this helpful

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  • Anonymous User
  • 07-14-20

great listen and very inspiring

very good, very inspiring, lots of positive reinforcement and highly recommend listening to the book

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  • Michael Gumatay
  • 06-13-20

Grant is a wizard

I'm introverted and struggle with any sort of communication let alone selling. loved every piece of advice this book has to offer. Not only does it have applicable methods but grant is a very inspiring individual. loved that he narrated his book as you feel more of what he wants the listeners to do. will listen again many times over. On the 3rd day of listening I applied what I've heard so far in the book to a few prospects and just blew me away how confident I was more in myself and my products that selling just naturally came. I've never heard of grant before and stumbled upon him somehow and don't regret one bit of it!

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  • Deej
  • 06-02-20

great read!

listened multiple times, love Grants passion for his material and for life, he really keeps you engaged

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  • Anonymous User
  • 03-17-20

I am sold by the energy and values

This book is the ultimate beginers book for selling anything in life. Great performance by the dude!

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  • Anonymous User
  • 03-11-20

Whoever you are, you need to read this book

I am not a salesperson. Well, not by role title anyway, but this book helped me understand that that's not the point! I have felt my eyes open and seen a change in my life. I really enjoyed it and it really felt it gave me a practical understanding on so much more than just selling. Highly recommend!