In this heartwarming episode of the Sales Maven Show, host Nikki Rausch welcomes Levi Ware—musician, speaker, and co-founder of the Melodic Caring Project (MCP). Levi shares the incredible origin story of MCP, a nonprofit that streams live concerts to children and families navigating serious illnesses.

If you've ever wondered how to start a nonprofit rooted in passion and purpose, this episode is for you. Levi takes us behind the scenes of MCP’s early days, including the emotional first concert, the power of community, and how he turned a personal mission into a scalable, impactful organization.

From maintaining authenticity to navigating personal sacrifices and innovating through COVID-19, Levi’s journey offers both inspiration and practical wisdom for aspiring changemakers.

Listeners will come away with:

• A deeper understanding of how to turn a passion project into a nonprofit

• Powerful stories of connection and healing through music

• Actionable advice on launching and sustaining a mission-driven organization

Timestamps (Adjusted):
00:43 Welcome to the Sales Maven Show
01:22 Meet Levi Ware & the Melodic Caring Project
04:43 How the Idea Was Born
09:24 Katie’s Story – The First Concert
14:00 Braden’s Story – Expanding the Vision
19:35 Building with Purpose & Relationships
25:19 Turning Music into a Mission
28:17 The Family Impact of Illness
31:15 How to Start a Nonprofit from the Heart
33:42 Staying True to the Mission
38:05 Pivoting During a Pandemic
44:12 The Sacrifices Behind the Scenes
48:33 What’s Next for MCP
51:20 How You Can Get Involved
54:26 Campaigning for Sustainable Support

To learn more or support MCP, visit: MelodicCaring.org

Find Nikki:

Nikki Rausch

nikki@yoursalesmaven.com

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

Work With Nikki Discussion

To download free resources from Nikki: www.yoursalesmaven.com/maven

In this episode of the Sales Maven Show, host Nikki Rausch chats with Jill Shroyer, a trusted member of the Sales Maven Society and founder of Expedition HR. Jill shares how she's streamlined her sales process and grown her business by improving how she consults with potential clients.

You'll hear practical strategies for navigating tough HR conversations, shortening discovery calls without sacrificing results, and asking better questions to build stronger client relationships. Jill emphasizes the power of simplifying how she consults with prospects—and how that shift has positively impacted her business.

If you’re looking to refine your sales process and make your consults more effective and efficient, this episode is full of gold.

Timestamps
00:43 – Welcome to the Sales Maven Show
01:14 – Meet Jill Shroyer of Expedition HR
02:08 – How to Navigate Difficult HR Conversations
06:54 – Streamlining Consultations for Better Results
08:15 – The Art of Asking Impactful Questions
11:20 – Improving How You Consult With Prospects
27:02 – Wrap-Up and Where to Find Jill

🔗 Learn more about Jill’s work at expeditionhr.com

Timestamps
00:43 – Welcome to the Sales Maven Show
01:14 – Meet Jill Shroyer of Expedition HR
02:08 – How to Navigate Difficult HR Conversations
06:54 – Streamlining Consultations for Better Results
08:15 – The Art of Asking Impactful Questions
11:20 – Identifying and Responding to Buying Signals
27:02 – Wrap-Up and Where to Find Jill

🔗 Learn more about Jill’s work at expeditionhr.com

Find Nikki:

Nikki Rausch

nikki@yoursalesmaven.com

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

Work With Nikki Discussion

To download free resources from Nikki: www.yoursalesmaven.com/maven

In this solo episode of the Sales Maven Show, host Nikki Rausch tackles a topic every business owner faces but few like to talk about: harsh feedback.

Whether it’s an offhand comment online or unsolicited criticism from someone who isn’t your ideal client, knowing how to handle negative feedback is a crucial skill for any entrepreneur. Nikki shares practical strategies to navigate tough comments confidently and grace, without letting them derail your progress.

This episode explores:

1. How to determine whether feedback is worth your energy

2. What to do (and not do) when someone criticizes your content or business

3. The importance of focusing on your ideal audience

4. Smart ways to repurpose content that’s received pushback

5. Real-life examples of how Nikki has dealt with critical responses

If you've ever felt discouraged by a comment or questioned whether you should keep showing up, this episode reminds you of your value and keeps you focused on serving the people who matter most.

🎧

Timestamps

00:43 – Welcome to the Sales Maven Show

01:06 – Facing criticism as a business owner

03:12 – Processing feedback with clarity

05:25 – How (and when) to respond

08:06 – What to do with unsolicited advice

19:34 – Final encouragement for moving forward

Find Nikki:

Nikki Rausch

nikki@yoursalesmaven.com

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

Work With Nikki Discussion

To download free resources from Nikki: www.yoursalesmaven.com/maven