How do you keep clients coming back—even when times get tough financially?

In this episode of the Sales Maven Podcast, Nikki Rausch shares actionable tips on how to retain clients during economic downturns. Learn how to stay top of mind, introduce effective downsell offers, and communicate proactively to meet your clients where they are—without losing the relationship (or the revenue). If client retention is part of your business strategy, this episode is packed with insights you can use right away.

Timestamps:

• 00:43 – Welcome to the Sales Maven Podcast

• 01:04 – Why budget concerns shouldn’t mean goodbye

• 01:59 – Stay ready: Planning for client pushback

• 03:31 – What is a downsell offer (and why you need one)

• 05:28 – Communicating with confidence and compassion

• 06:26 – Creative examples of downsell offers in action

• 11:55 – Keep the connection: proactive engagement strategies

• 14:20 – Final thoughts and next steps

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Nikki Rausch

nikki@yoursalesmaven.com

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

https://calendly.com/salesmaven/work-with-nikki-discussion

Want to build instant rapport with your audience—without feeling fake or forced?

In this episode of the Sales Maven Show, host Nikki Rausch reveals how to quickly connect with groups during presentations. Drawing from her NLP background and years of experience, Nikki unpacks the subtle but powerful ways to create a sense of safety, respect, and engagement from the moment you take the stage.

You’ll learn how to pace and lead effectively, why positive acknowledgment matters, and how to avoid common missteps that can alienate your audience. Whether you're speaking to a small team or a packed room, these practical tips will help you win over the group and communicate with confidence.

Timestamps:

• 00:43 Introduction to the Sales Maven Show

• 00:53 Overcoming Presentation Fears

• 02:23 Creating Safety Through Pacing and Leading

• 04:23 Engaging the Audience Respectfully

• 07:40 The Importance of Positive Acknowledgment

• 08:36 A Counter Example: What Not to Do

• 15:52 Practical Tips for Winning Over a Group

• 18:32 Conclusion and Call to Action

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Nikki Rausch

nikki@yoursalesmaven.com

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

https://calendly.com/salesmaven/work-with-nikki-discussion

What does it really take to live an aligned life—one where your personal and professional goals support each other instead of compete?

In this episode of the Sales Maven Show, host Nikki Rausch is joined by bestselling author, book strategist, and coach Stacy Ennis to unpack what it means to live and work intentionally. Drawing from her global lifestyle and extensive publishing background, Stacy shares practical strategies for designing a choiceful life—one that aligns with your values, energy, and aspirations.

Nikki and Stacy explore the power of intentional decision-making, boundary-setting, and wellness practices that fuel sustainable success. They dive into how to attract ideal clients, maintain momentum through rejection, and the value of celebrating wins both big and small. Stacy also reflects on her transformative TEDx experience and the freedom that comes from building a life rooted in purpose and clarity.

This episode is full of actionable insights for entrepreneurs, leaders, and creatives looking to align their business with the life they truly want.

Timestamps:
00:43 Introduction to the Sales Maven Show
01:19 Meet Stacy Ennis: Bestselling Author and Book Strategist
02:54 Discovering Common Ground: Idaho Connections
04:35 The Impact of Travel on Personal Growth
06:59 Challenges and Adventures of Living Abroad
09:27 Designing a Choiceful Life: Insights and Strategies
14:60 Balancing Personal and Professional Life
22:28 Embracing European Work-Life Balance
24:04 Attracting the Right Clients
26:58 Pursuing Dreams and Overcoming Rejections
28:09 Transformative TEDx Experience
32:59 The Importance of Personal Wellness
38:53 Celebrating Wins and Team Culture
41:25 Exciting Developments in Business
42:37 Connecting with Stacy

Learn more about Stacy and her work at www.stacyennis.com

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Nikki Rausch

nikki@yoursalesmaven.com

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

https://calendly.com/salesmaven/work-with-nikki-discussion

Are your business proposals closing the deal—or costing you clients?

In this on-air coaching episode of the Sales Maven Show, host Nikki Rausch welcomes long-time client and email strategist Kathy Farah for a deep dive into improving sales conversations and conversions. Kathy specializes in helping high-level coaches and consultants build email systems that boost revenue, save time, and nurture relationships.

Together, they unpack what makes business proposals work—especially how to structure them with three clear options, avoid overwhelming jargon, and follow up with strategic “circle back” calls. Nikki also coaches Kathy on asking stronger discovery questions and positioning offers more effectively. You'll hear real-time coaching, actionable strategies, and insights into how small tweaks can make a big impact.

Whether you're pitching services or refining your offer, this episode is packed with practical guidance to help you close more sales with confidence.

Timestamps:
00:43 Welcome to the Sales Maven Show
00:52 Introducing Kathy Farah
01:38 Kathy's Email Marketing Expertise
03:10 The Importance of Email Lists
06:27 Common Mistakes in Email Marketing
11:20 Adapting to Client Needs
13:05 Effective Proposal Strategies
21:32 Affordable Training for Better Discovery
21:57 Crafting Effective Proposals
24:15 The Importance of Circle Back Calls
27:11 Avoiding Jargon in Proposals
31:20 Implementing Strategies for Success
32:30 Personal Insights and Contact Information

Connect with Kathy Farah:
🔗 Free Resource: Re-Engage Your List
🔗 Kathy on LinkedIn

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Nikki Rausch

nikki@yoursalesmaven.com

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

https://calendly.com/salesmaven/work-with-nikki-discussion

What makes someone instantly likable—and how can you tap into that skill in everyday conversations?

In this episode of The Sales Maven Show, host Nikki Rausch shifts the spotlight from sales strategy to one of the most powerful tools in your toolkit: likability. Drawing from her deep expertise in neurolinguistic programming (NLP), Nikki reveals practical, easy-to-apply techniques that can elevate how others perceive you—both personally and professionally.

She breaks down three key strategies to increase likability:
✔️ Genuinely acknowledging people
✔️ Matching and mirroring speech patterns
✔️ Asking thoughtful questions

You’ll also learn why ending conversations on a positive note can leave a lasting impression. Whether you're networking, building client relationships, or simply trying to connect better with those around you, these tips are game-changers for boosting rapport and communication.

Timestamps:
00:43 Welcome to the Sales Maven Show
00:54 The Importance of Communication Skills
01:10 Boosting Likability with NLP
02:14 Real-Life Applications of NLP
03:35 Why Likability Matters
04:33 Understanding the Role of Rapport
06:39 Three Tips to Increase Likability
07:59 Tip 1: Acknowledge People
19:22 Tip 2: Matching and Mirroring Rate of Speech
27:08 Tip 3: Asking Questions
36:09 Final Thoughts on Increasing Likability
38:51 Conclusion and Call to Action

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Nikki Rausch

nikki@yoursalesmaven.com

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

https://calendly.com/salesmaven/work-with-nikki-discussion

What if the key to scaling your business wasn’t working harder—but identifying the right success conditions to make growth inevitable?

In this episode of the Sales Maven podcast, host Nikki Rausch interviews Mandi Ellefson, founder of Hands-Off CEO, to explore how uncovering and applying success conditions can transform your business. Mandi shares her journey from financial struggle to building a multimillion-dollar net worth—and how she now helps consulting agency owners achieve predictable growth with less stress.

Together, they dive deep into defining success conditions, why they matter, and how to implement them to create consistent client results, boost conversions, and design scalable offers. Mandi also shares tips on pricing based on value, qualifying the right clients, and stepping into a more empowered leadership role.

If you're ready to scale with intention—and integrity—this episode is your roadmap.

👉 Connect with Mandi on LinkedIn: linkedin.com/in/mandiellefson

Timestamps:

00:43 – Welcome to the Sales Maven Podcast

01:20 – Meet Mandi Ellefson: From Debt to Multimillionaire

02:54 – What Are Success Conditions?

06:57 – Creating Consistent Client Transformation

13:31 – How to Navigate Market Shifts and Breakthroughs

15:58 – Identifying and Applying Success Conditions

24:29 – Metrics That Move the Needle

24:45 – Improving Sales Conversion Rates

25:20 – Estimating Revenue Potential

26:18 – Overcoming Resistance in the Scaling Process

26:54 – How to Price Based on Value

28:13 – Leveraging Success Conditions for Growth

29:25 – Designing Offers That Deliver Results

30:57 – Qualifying Ideal Clients

33:10 – Leadership, Integrity, and Saying No

40:15 – Mandi’s Final Advice for Sustainable Scaling

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Find Nikki:

Nikki Rausch

nikki@yoursalesmaven.com

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

https://calendly.com/salesmaven/work-with-nikki-discussion

In this episode of the Sales Maven Show, host Nikki Rausch shares powerful conversation tips to help you handle pricing discussions with confidence—especially during promotional periods. Nikki walks you through how to manage expectations when a sale is around the corner, what to say if a recent buyer questions promotional pricing, and how to use honesty and transparency to build long-term trust.

You'll learn specific language to use during discovery calls, how to maintain a healthy balance of power in your sales conversations, and when to be flexible to close the deal without losing credibility. Nikki also shares personal stories and practical advice to help you navigate tricky conversations with grace and professionalism.

Whether you're running a promotion now or planning one soon, these insights will give you the tools to stay confident, clear, and in control.

Timestamps:

• 00:43 – Welcome to the Sales Maven Show

• 01:25 – Handling Pricing Conversations During Promotions

• 02:06 – Preparing for Client Questions

• 04:01 – Using Transparency to Build Trust

• 05:06 – Creating Urgency and Flexibility

• 12:57 – Balancing Power in Sales Conversations

• 13:38 – Final Thoughts and Encouragement

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Nikki Rausch

nikki@yoursalesmaven.com

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

Work With Nikki Discussion

In this episode of the Sales Maven Show, host Nikki Rausch sits down with Sales Maven Society member and client Patricia Viscount, a fun and authentic copywriter who knows how to turn insight into income. Patricia shares how tuning into buying signals has transformed her approach to sales and client engagement.

You’ll hear how her unique framework—interviewing her clients’ clients—has helped boost SEO rankings, improve messaging, and position businesses more effectively. Nikki and Patricia also dive into the critical role of follow-up, the power of client feedback, and the strategies that lead to long-term, profitable relationships.

Packed with success stories and practical tips, this episode will sharpen your ability to recognize and act on buying signals to grow your business with confidence.

Timestamps:

• 00:43 Introduction to the Sales Maven Show

• 01:16 Meet Patricia Viscount: Fun and Authentic Copywriting

• 03:12 The Power of Client Interviews for SEO and Positioning

• 07:18 Recognizing and Acting on Buying Signals

• 09:28 Success Stories: The Impact of Following Up

• 16:19 Building Long-Term Client Relationships

• 22:29 Conclusion and Contact Information

Connect with Patricia Viscount on LinkedIn:
👉 https://www.linkedin.com/in/patricia-viscount

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Nikki Rausch

nikki@yoursalesmaven.com

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

https://calendly.com/salesmaven/work-with-nikki-discussion