
Crafting Business Proposals and Closing Higher-Priced Offers - On-Air Coaching Call
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Are your business proposals closing the deal—or costing you clients?
In this on-air coaching episode of the Sales Maven Show, host Nikki Rausch welcomes long-time client and email strategist Kathy Farah for a deep dive into improving sales conversations and conversions. Kathy specializes in helping high-level coaches and consultants build email systems that boost revenue, save time, and nurture relationships.
Together, they unpack what makes business proposals work—especially how to structure them with three clear options, avoid overwhelming jargon, and follow up with strategic “circle back” calls. Nikki also coaches Kathy on asking stronger discovery questions and positioning offers more effectively. You'll hear real-time coaching, actionable strategies, and insights into how small tweaks can make a big impact.
Whether you're pitching services or refining your offer, this episode is packed with practical guidance to help you close more sales with confidence.
Timestamps:
00:43 Welcome to the Sales Maven Show
00:52 Introducing Kathy Farah
01:38 Kathy's Email Marketing Expertise
03:10 The Importance of Email Lists
06:27 Common Mistakes in Email Marketing
11:20 Adapting to Client Needs
13:05 Effective Proposal Strategies
21:32 Affordable Training for Better Discovery
21:57 Crafting Effective Proposals
24:15 The Importance of Circle Back Calls
27:11 Avoiding Jargon in Proposals
31:20 Implementing Strategies for Success
32:30 Personal Insights and Contact Information
Connect with Kathy Farah:
🔗 Free Resource: Re-Engage Your List
🔗 Kathy on LinkedIn
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
For more actionable sales tips, download the FREE Closing The Sale Ebook.
Find Nikki:Nikki Rausch
nikki@yoursalesmaven.com
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Sales Maven Society
https://calendly.com/salesmaven/work-with-nikki-discussion