SEO Fundamentals

An Introductory Course to the World of Search Engine Optimization (The SEO University)
Narrated by: Ken Eaken
Length: 3 hrs and 4 mins
4.0 out of 5 stars (55 ratings)

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Publisher's Summary

Welcome to the SEO University, an online series of courses that have been prepared to help you hone your skills as a search engine mastermind. SEO Fundamentals, the first course in the SEO University, brings together a culmination of information across the field that will help you to lay the foundational framework for a successful career as a Search Engine Marketer (SEM).

If you're brand new to the field of search engine optimization, then the information contained in this audiobook will help to lay the groundwork for an greater understanding of just what it takes to rank a site today.

This information is more important now than ever...

Over the past few years, Google has been leading the charge towards an increasingly relevant Web. It's fought to take back the Web from a state of irrelevancy - a product of spammers who thought they could outwit the search giant. Because of this, Google has instituted some major changes to its algorithms that have included:

  • Google Panda
  • Google Penguin
  • Exact Match Domains (EMDs)
  • Google Hummingbird

Google's aim has been to provide increasingly accurate search results that are semantically guaranteed to help you find what you're looking for and fast. Without an understanding of the fundamentals and what it takes to rank today, you could be left scratching your head, spinning your wheels, and wasting your time. Don't get caught up in this never-ending loop of misinformation and disinformation.

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©2014 R.L. Adams (P)2014 R.L. Adams

What listeners say about SEO Fundamentals

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Easy layout

The narration of this audio book was nice and this type of audio book can be visited again easily, the easy layout of this audio book was nice, found the flow of the information on SEO to be nice. The information in this book makes SEO easy to understand.

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Clarified SEO for me

An informative audio book that has helped me with my own SEO introduction while allowing me to further understand this tricky topic, I feel like I was trying to pick up pieces to a puzzle without knowing what it was suppose to look like in the end but this book really clarified SEO for me.

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great overview of SEO

I have read/listened to a lot of books on social media marketing, content marketing etc. I didn't knew much about SEO though, this book gives a great overview of SEO, recommends strategies and tools as well as putting into the content marketing context. And yes some basic fundamentals of SEO are explained in a simple way and understandable way by the author R. L. Adams.

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Helpful

This audio book is easy to follow, provides useful information, This is an advising and helpful audio book! It's a hurricane guide covering the ins and outs of the SEO industry. This one of a kind book taps the generally obscure business sector of cutting edge SEO information and uncovers privileged insights utilized by just the best SEO specialists.

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Very in-depth and valuable content!

This first book impressed me so much that I downloaded the other two books in the series and ordered the hardcopy versions from Amazon to use as study guides. It gets pretty deep and I can tell will require focused study to get a grip on but the content is laid out well which of course helps out quite a bit.

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Very Good Overview

What did you love best about SEO Fundamentals?

It was clear and concise, with lots of current information. I had been out of the SEO world for a few years and wanted a primer on the current environment - this was exactly what I got. He didn't waste any time, he just got down to the useful information.

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Interesting details

I think it was quite useful especially the latest updates about google's algorithm and criteria. More examples would have definitely been more helpful.

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good

I learn more about SEO in 4 hours then I had in the previous 4 years of Internet research.

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Out goes the 90's...In comes semantic engines...

What made the experience of listening to SEO Fundamentals the most enjoyable?

Volume of relevant information presented to reader/listener.

Who was your favorite character and why?

Google.

Any additional comments?

This was a tremendous update to what I "thought" I knew about the front and back end of SEO.

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really good book, leant a lot

Would you listen to SEO Fundamentals again? Why?

there is a lot of information in this book so i will deffinately be listening to this book multiple times, and even later on its always good to come back for a refresher

What did you like best about this story?

i like the fact that it explains techniques and information in a form easily understandable for even the noobiest of SEO'ers

What didn’t you like about Ken Eaken’s performance?

this is my big gripe about the book, i don't like the narrator at all, the voice is a little low but thats ok, the problem is sometimes i feel like i am listening to a robot, there is a lack of personality and sometimes it feels like a list of syllables being read out instead of a sentence

Any additional comments?

overall a good book, up to date information, talks about the basics as well as more complex information, and as i said before, great for people new to SEO but also i think professionals will still get something out of it

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  • Connah
  • 04-21-15

Very informative

This was a great listen and has opened my eyes to the fundamentals of SEO. I look forward to the other courses.

Recommended.