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Publisher's Summary

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour?

Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. 

While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started.

Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you.

©2020 Harriman House (P)2020 Harriman House

What listeners say about Ripple: The Big Effects of Small Behaviour Changes in Business

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  • Wanda Babe
  • 12-17-20

A book of behavioural nuggets that might just change your life!

Accessible and fun, this is a book that makes behavioural science available to everyone.
It’s told in a series of stories that stick in the mind, and the narration sets the tone perfectly.
Not just a business book - it has wide applications to everyday life.