Reimagining Design: Unlocking Strategic Innovation

Simplicity: Design, Technology, Business, Life Series #

De: Kevin G. Bethune, John Maeda - foreword

Narrado por: Kevin Bethune

Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity.

In Bethune's account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the "other"—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace.

Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.

©2022 Massachusetts Institute of Technology (P)2022 Ascent Audio

So glad to add this. book to my library

I really enjoyed reading this book (hard copy) along with the audio (audibles). I recommend this book to anyone in any form of collaborative team or inquisitive about successful multidisciplinary teams.

Loved it!

A book for designers, I got to looked back on all Eames was doing and feels everything we are facing today are mentioned in the book. Thank you and I will read this again to remind myself to keep going and keep making! Thanks you!