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Publisher's Summary

An unconventional business book for the rebels and misfits - the Rare Breeds - who don’t fit the traditional mold, offering an approach that’s anything but business as usual.

There is an unofficial rule for success: You need to change who you are to achieve greatness. But it doesn’t have to be that way. What if you could leverage your so-called vices and shortcomings and make them your super powers?

Rebellious. Audacious. Obsessed. Hot-Blooded. Weird. Hypnotic. Emotional.

These seven vices are what acclaimed leadership and brand experts Sunny Bonnell and Ashleigh Hansberger identify as keys to becoming a Rare Breed - those standout leaders and achievers - in any career.

Rare Breed is an unorthodox business book for the rebels, outsiders, and provocateurs - anyone with the ambition to lead, create, inspire and provoke change on your own terms by owning all of who you are, not just the pretty parts. But be careful, each virtue has a seductive and dualistic nature that can lead to success or sabotage.

Unique stories. Unconventional advice. Practical tools. Bonnell and Hansberger lay it all out to help fellow Rare Breeds understand, unlock, and direct the potential that’s been slumbering in them to rise above the ordinary, own who they are, and push things forward.

©2019 Sunny Bonnell and Ashleigh Hansberger (P)2019 HarperAudio

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What listeners say about Rare Breed

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Excellent Stories and Applicable Virtues

I love this content! But will likely buy the actual book because the narrator doesn’t fit the authors’ true tone.

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Great book, but felt like the Breed is exclusive

I enjoyed this book and there was a lot of great stuff in it. I just felt that it was mostly exclusive regarding the rare-breed examples/role models that were mentioned. Made me feel like rare-breedism is reserved only for those with certain political views/beliefs, which I kinda felt went against the message of the book. But, whatever, perhaps that means there is even a rarer breed?

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A Standing O for these two birds

As an agency owner and adjunct instructor of an advertising course at Indiana University, I applaud these gals for breaking the mold, defying the norms and standing up to so many who tried to hold them down. Their struggle is so real and inspiring. Their perspective is so mature. They are so wise beyond their years. Their passion for brand messages that are authentic and human is what we need more of in our marketing world. I highly recommend this book to those in any creative industry or entrepreneurial endeavor.