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Publisher's Summary

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." (Edward Bernays)

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy". The CPI became the blueprint for the marketing strategies of future wars.

Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell, Propaganda, lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To listen to this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regard to the organized manipulation of the masses.

©1928 Edward Bernays (P)2017 Blackstone Audio, Inc.

What members say

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    5 out of 5 stars

Excellent lesson in mass psychology.

This book bestows a terrific insight into the crucial mechanisms that mold the perception of the masses. This classic work is worthy of serious study and just may change the way you perceive the world around you.

2 of 2 people found this review helpful

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This Classic is still very relevant.

Learning how Propaganda works is so important for dealing with all the information being thrown at us today. This book will help you understand and manage it very well.

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Great explanation

I read some where the author was one of the top 100 of most influential people in the 20th century. This is a really good audio book.

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Everyone should read this!

Everyone should read this! a wonderful window into the mind of an invisible Man pulling the strings.

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Very basic for experienced readers

If you are active in the field of advertising or PR, you may find this book very elementary.
Yet, if you’re looking for the general understanding of “What is propaganda” (not “how to”), this book will deliver.

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  • Free Palestine
  • 09-25-18

extraordinarily monotonous.

extraordinarily monotonous. This could have been excellent however, the unnecessary use of "posh language" in combination with the monotone narrator makes for a good book to put you to sleep.