Propaganda

Narrated by: Grover Gardner
Length: 4 hrs and 42 mins
4 out of 5 stars (281 ratings)

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Publisher's Summary

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." (Edward Bernays)

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy". The CPI became the blueprint for the marketing strategies of future wars.

Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell, Propaganda, lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To listen to this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regard to the organized manipulation of the masses.

©1928 Edward Bernays (P)2017 Blackstone Audio, Inc.

What listeners say about Propaganda

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This Classic is still very relevant.

Learning how Propaganda works is so important for dealing with all the information being thrown at us today. This book will help you understand and manage it very well.

4 people found this helpful

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Manipulation 101

Definitely a dive into the Manipulation of the minds of the masses and how much care and consideration is payed to the endeavor! Our entire lives have been carefully constructed so we can become obedient sheep led to slaughter by our psychopathic shepherds!

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😧 wow! This seems very relevant!!

What did I just listen to? Did he just give us ‘the playbook’? Who is this guy, Bernays, other than ‘the father of public relations’? How much did he selectively disclose to us, and how much did he knowingly withholding? Did he foresee the media monopoly we currently have controlling us? I will be doing further research on this and re-listening to this one for sure!!

1 person found this helpful

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Excellent lesson in mass psychology.

This book bestows a terrific insight into the crucial mechanisms that mold the perception of the masses. This classic work is worthy of serious study and just may change the way you perceive the world around you.

3 people found this helpful

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The mind is a wonderful thing to manipulate....

Edward Bernays must be looking down on humanity now in amazement. With the advent of technology, the will and whimsical attitudes of the masses perhaps have never been so easily placed forth before those with the adept knowledge to play on human emotions. Worth listening too at least twice, if not perhaps thrice.

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SKIP THE INTRODUCTION

I would recommend that you skip the introduction; it is filled with spoilers and is more of a book review in content. Go to Chapter 2 to start the book.
Propaganda is incredible interesting and straight forward.

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interesting

legandary book, worth it. so much detail about the deception. great to help you see the bigger picture.

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a little dry

narrator lacks passion of subject matter. needs to be read by a real car salesman.

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Mostly Common Knowledge by Now: Still a few Gems

The knowledge in this book is over-indexed and overused. Nevertheless, it is a good place to start

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Overrated

The way Noam Chomsky talks about this book, you'd think it was a rosetta stone to mass mind control. It turns out to be a collection of vague and unproven assertions about human malleability.

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  • Jack
  • 05-02-20

good start but gets a bit drawn out toward the end

loved the start of this book... very clear and precise explanations of his "art" that are at the same time fascinating and unnerving.

but towards the latter chapters, it gets a bit too detail oriented