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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
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Publisher's Summary
"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer
Award-winning | Used by over 30 universities | Translated into 12 languages
An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.
Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.
How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.
Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.
In this lucid, captivating introduction, Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction:
- What type of mortgage risk Chase Bank predicted before the recession.
- Why vegetarians miss fewer flights.
- How US Bank and Obama for America calculated the way to most strongly persuade each individual.
- Why the NSA wants all your data: machine learning supercomputers to fight terrorism.
- How companies ascertain untold, private truths - how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job.
- 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more.
A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it—or consumed by it—get a handle on the power of Predictive Analytics.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
Critic Reviews
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- Joseph
- 07-08-20
2 hrs of content in 10hrs
Repeats a lot of the case studies. Great concept. If you are looking for substance don’t listen to this one. Hoping to pdf and the websites are more fruitful.
1 person found this helpful
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- Ty
- 02-27-20
Worthless
I wasted 11 hrs of my time... don’t buy if you are wanting to learn predictive analytics. The scenarios were not even complete...
1 person found this helpful
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- Keith W Emery
- 10-06-20
Very basic with little substance
I felt I was listening to the introduction for the entire book. I didn't expect it to get technical but am still left unsatisfied. Although the author basically states this at the beginning I thought there would be something more to this book. Basically I felt like I was hearing that they worked hard to gather, refine and think of ways to use the data. Over and Over.
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- Eva MM
- 03-07-20
Excellent narration
This book was assigned reading for an Analytics class. It’s not a book I would randomly pick out for leisure reading, however, I found it to be both fun and educational. I also had the text and was able to easily refer to tables and bookmark nuggets worth returning to. I enjoyed the narration compared to the other narrator for the same book that I sampled before buying.
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- Mat Brunt
- 02-09-18
Marketing vehicle for the author
I had to force my way through this book - from the very beginning it is self-aggrandising promotion of the author and his various services.
If you stick with it there are some interesting case studies but in hindsight I feel my time would have been more productively spent with other material.
2 people found this helpful
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- Mr Ewart
- 02-07-20
Became a sleep aid tbh
Not that the content is terrible, it just didn't grab me. Felt a bit dated in an era where analytics is booming. Like the validity of analytics was being sold to me. I'm already on board, hence I bought the book. Maybe better suited to a physical book. I didn't see the tables. Don't think tech books are well suited to Audible. You have to dig out visual content manually.
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- Tim Ingram
- 08-14-17
Probably better in writing
I think this is a great book on a very complex topic. And in that complexity lies a problem. For me I would have benefited from a piece of paper a pencil and a means of marking a copy up. For example when talking around decision trees and logic My retention and understanding would have been much higher if I could see the diagram. There is a PDF download but for me the beauty of audio books is listening whilst driving/walking so a companion guide doesn't enhance the experience for me.
If the rating was just on content it would be 5*
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By: Josh Sullivan, and others
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A Human's Guide to Machine Intelligence
- How Algorithms Are Shaping Our Lives and How We Can Stay in Control
- By: Kartik Hosanagar
- Narrated by: Joe Knezevich
- Length: 5 hrs and 58 mins
- Unabridged
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A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us.Â
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Opens your mind towards Algorithms and AI
- By Gaurav Mendiratta on 03-27-19
By: Kartik Hosanagar
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Prediction Machines
- The Simple Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: LJ Ganser
- Length: 7 hrs and 50 mins
- Unabridged
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Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.
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Not sure what I was expecting, but underwhelmed
- By William J Brown on 09-27-18
By: Ajay Agrawal, and others
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Super Crunchers
- Why Thinking-by-Numbers Is the New Way to Be Smart
- By: Ian Ayres
- Narrated by: Michael Kramer
- Length: 7 hrs and 34 mins
- Unabridged
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Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new audiobook, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.
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Great book on
- By Jon on 01-31-08
By: Ian Ayres
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Keeping Up with the Quants
- Your Guide to Understanding and Using Analytics
- By: Thomas H. Davenport, Jinho Kim
- Narrated by: Alan Sklar
- Length: 7 hrs and 51 mins
- Unabridged
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Welcome to the age of data. No matter your interests (sports, movies, politics), your industry (finance, marketing, technology, manufacturing), or the type of organization you work for (big company, nonprofit, small start-up) - your world is awash with data. As a successful manager today, you must be able to make sense of all this information. You need to be conversant with analytical terminology and methods and able to work with quantitative information. This audiobook promises to become your "quantitative literacy" guide.
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Speaking to Quants
- By Jacques on 11-02-15
By: Thomas H. Davenport, and others
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Weapons of Math Destruction
- How Big Data Increases Inequality and Threatens Democracy
- By: Cathy O'Neil
- Narrated by: Cathy O'Neil
- Length: 6 hrs and 23 mins
- Unabridged
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We live in the age of the algorithm. Increasingly the decisions that affect our lives - where we go to school, whether we get a car loan, how much we pay for health insurance - are being made not by humans but by mathematical models. In theory this should lead to greater fairness. But as Cathy O'Neil reveals in this urgent and necessary book, the opposite is true. Tracing the arc of a person's life, O'Neil exposes the black-box models that shape our future, both as individuals and as a society.
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More are US social problems that WMD
- By Laurent Bourgault-Roy on 01-08-17
By: Cathy O'Neil
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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The Big Nine
- How the Tech Titans and Their Thinking Machines Could Warp Humanity
- By: Amy Webb
- Narrated by: Amanda Dolan
- Length: 9 hrs and 35 mins
- Unabridged
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In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI - the people working on the system, their motivations, the technology itself - is broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don't share our motivations, desires, or hopes for the future of humanity.Â
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Interesting but Frustrating
- By Kathy on 03-26-19
By: Amy Webb
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- By: Tomasz Tunguz, Frank Bien
- Narrated by: James Patrick Cronin
- Length: 5 hrs and 37 mins
- Unabridged
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Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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Content marketing
- By Adam Winn on 12-22-16
By: Tomasz Tunguz, and others
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The AI Delusion
- By: Gary Smith
- Narrated by: Eric Michael Summerer
- Length: 8 hrs and 40 mins
- Unabridged
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We live in an incredible period in history. The computer revolution may be even more life-changing than the Industrial Revolution. We can do things with computers that could never be done before, and computers can do things for us that could never be done before. But our love of computers should not cloud our thinking about their limitations. The AI Delusion explains why we should not be intimidated into thinking that computers are infallible, that data-mining is knowledge discovery, and that black boxes should be trusted.Â
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The non-obvious obvious
- By Jordan Worley on 07-19-19
By: Gary Smith
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- By: Steve Lohr
- Narrated by: Steve Lohr
- Length: 6 hrs and 33 mins
- Unabridged
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Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights.
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More business case than serious analysis
- By Godfried Gubbels on 06-03-15
By: Steve Lohr
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The Signals Are Talking
- By: Amy Webb
- Narrated by: Tiffany Morgan
- Length: 10 hrs and 28 mins
- Unabridged
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How do you tell a real trend from the merely trendy? How, for example, will a technology - like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things - affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think - and how should we prepare for it now? In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the "true signals" and land on the right side of disruption.
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Good book, awful narrator
- By Chelsea on 08-09-18
By: Amy Webb
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Superminds
- The Surprising Power of People and Computers Thinking Together
- By: Thomas W. Malone
- Narrated by: Mel Foster
- Length: 11 hrs and 11 mins
- Unabridged
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Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
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"Why did a Kenyan immigrant win the 2008 election"
- By RealTruth on 07-11-18
By: Thomas W. Malone
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Leap
- How to Thrive in a World Where Everything Can Be Copied
- By: Howard Yu
- Narrated by: Feodor Chin
- Length: 8 hrs and 40 mins
- Unabridged
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Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance, and financial resources can't shield them from copycats. So what can we do - and, what can we learn from companies that have endured? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered.
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An overview of how to succeed in business today
- By Daniela on 06-30-18
By: Howard Yu