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Publisher's Summary

In Piranha Marketing: The Seven Success Multiplying Factors to Dominate Any Market You Enter, famed marketing renegades Joe Polish and Tim Paulson reveal their radically different, consistently proven system for turning any business into a profit-generating machine that operates at full tilt 24 hours a day, seven days a week.

In these 16 power-packed sessions, you'll find out:

  • How to permanently eliminate the need for face-to-face selling.
  • The one question you must be able to answer if you want to excel - and the one answer that's not good enough.
  • The conveyor-belt process that will make your advertising operate like a well-oiled machine - no manual marketing labor required.
  • How to dominate your industry and effectively become the only provider of your particular product or service.
  • The amazing sales force that will work for you 24 hours a day, seven days a week, for free.
  • How to reach more people in one hour with one phone call than you could normally reach all year.
  • The $80 investment that generated $8,000 of business in one week.
  • The brilliant way to instantly differentiate yourself from your competitors - and immediately increase your average sale, your perceived value, and your conversion rate.
  • How to build rock-solid customer loyalty by controlling this one simple thing.
  • Four habits that will make people far more likely to refer you.
  • The marketing vehicle you should eliminate today and never return to.
  • The practically free thing you're probably not doing that is costing you half your profits.
  • The Number One way to create an immediate cash flow surge.
  • How to create lifetime value out of each and every customer you bring in.

©2004 Joe Polish, Tim Paulson (P)2004 Nightingale Conant

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What listeners say about Piranha Marketing

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Keep out of the hands of your competitors

What made the experience of listening to Piranha Marketing the most enjoyable?

The authors do a great job talking back and forth and share techniques and real life examples of what has worked for them and others. I made you feel like you were getting coaching worth thousands of dollars.

What did you like best about this story?

The stories and examples were engaging and they talk about many different industries and businesses using the methods.

Which character – as performed by Joe Polish and Tim Paulson – was your favorite?

There was only two characters both Joe Polish and Tim Paulson did great and I will buy more material from them in the future.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

At first I didn't want to write a review for fear my competitors would get on even playing field by listening to this program too.

Any additional comments?

If you own a business, do marketing, or sales this book will give you information to not only grow your business but have a system in place to know where the success came from and how to duplicate or increase your success.

7 people found this helpful

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Starting a business?

Helped a great amount but what about just starting a business with no clients? A lot of their tactics was based on already having clients.

2 people found this helpful

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Amazing

Absolutely a business must have. I love this book. I'm going to listen to it a dozen times in row

2 people found this helpful

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Wow, what an amazing audiobook program!

I had little to no faith that this audiobook program was going to be worthwhile. In fact, I told myself before buying it that I could always trade it back in if it sucked. I heard Joe and Tim in the Entrepreneur Masterclass audiobook and figured that Nightingale-Conant wouldn't publish someone if the material was average or subpar.

I was blown away by this program! Anyone who owns a small business, especially those who rely heavily on advertising to keep the doors open needs this information immediately.

This audio program is filled with creative marketing strategies that help to bring qualified customers to your door and/or phone. This information is far from outdated. I'm about to use the lessons learned in this audio series in my online business.

This audio series is worth the money! I would strongly recommend this book to anyone who is starting a business or would like to cut down on their monthly advertising costs.

Useful, creative information that stands the test of time! This audio series is amazing! Buy it!

1 person found this helpful

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Great content

I listened to this multiple times in the last few years .joe Polish is a great educator and this is a good start for entry level marketers

1 person found this helpful

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Fantastic Audiobook

The ELF method of marketing explained in this audiobook is simply amazing. I will be applying these methods .

1 person found this helpful

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Marketing Stratégies to Live By

Thank you Joe and Tim for making this program available and sharing your profound insights. I am a fan who will implement your recommendations.

LeonJ

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A good message of tried and true marketing methods

Excellent collection of marketing strategies for classic business models. Would have gotten 5 stars in 2004 when it was published. I'm left a little wanting wondering what a 2016 revision would have updated. Regardless, 90% of the strategies I can implement today and I feel it would be beneficial.

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Worth your money 10X

I recommend this program. Those who write bad reviews most likely have not tried any of the strategies shown inside. If they have. It would be nice they could share the experience and why they didn't work. I think the most valuable lesson is to take action and use the strategies and imp,enemy them in our business. Otherwise we are just spectators.

1 person found this helpful

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Marketing Tool

The knowledge shared here was great. This is the marketing I was looking for. Great content. I alt way recommended it to a few of my friends.

1 person found this helpful

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  • John
  • 02-12-15

An oldie but timeless content

Joe's methods are timeless and the thoughts behind them . Tele seminars and audio recordings may be considered out of date tech but the principals

2 people found this helpful

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  • adrian
  • 12-11-15

Amazing book.

Really insightful and actionable book for any industry. There is literally no BS or page filling in it. Any entrepreneur or business owner should buy this, it's better than a seminar.

1 person found this helpful

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  • Aheadspace
  • 10-26-15

Full of useful and actionable content

I was amazed at the amount of information available in the support materials with this audio program. Plenty of easily executable templates to help systematise ones marketing activities for measurable success.

1 person found this helpful

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  • Amazon Customer
  • 10-14-20

promises a lot but is far too dated

free recorded messages ? really
boring dated book with nothing new to offer just basics

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  • Mandms
  • 04-09-19

Ahead of it's time but quite dated now

Interesting - the foundations of what is considered good marketing in the digital era. But talk of free recorded messages is a little dated now.

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  • Joshua
  • 05-27-16

Ridiculously Awesome!

Love it so much! If you want to build an Easy, Lucrative & Fun business... then do yourself a favour and grab this training. God bless Joe & Tim forever!

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  • Ducarta
  • 02-27-16

Essential learning!

It goes straight to the meat and delivers key principles along with great techniques. If you pay attention, take notes and implement as instructed, you'll be well on your way to seeing real change in your business!

I was very excited to hear how simple approaches to marketing can bring such great long term results. As is often the case, the things that work best are rarely ever overly complex.

Every chapter introduces a new principle and a technique and with even half the wisdom from this book, you could probably see a difference in your business .

The lively authors also narrated the book and I quite their chemistry and honesty, it made the experience easy to get through.

Overall, I'd highly recommend!

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  • Tw Fairhall
  • 01-29-15

On My Second Listening Excellent Marketing Advise

Would you consider the audio edition of Piranha Marketing to be better than the print version?

Yes although its been handy finding the bookmark option on the Audible App its till nice to read and take notes which is much needed with this.

What was one of the most memorable moments of Piranha Marketing?

There are many memorable marketing highlights and most I will implement.

Which character – as performed by Joe Polish and Tim Paulson – was your favourite?

They both are very knowledgeable and come across as good guys

Was there a moment in the book that particularly moved you?

A lot of aha moments.

Any additional comments?

This should be a must listen/read for anyone wanting to start a business or who is looking to improve there current business.

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  • A. Szczuka
  • 06-03-16

learnt a lot

I found the book very interesting and it gave me a few good ideas. Some of the tips may be a bit dated but then you can just adjust them slightly. I will definitely listen to it again