• Piranha Marketing

  • The Seven Success Multiplying Factors to Dominate the Market You Enter
  • By: Joe Polish, Tim Paulson
  • Narrated by: Joe Polish, Tim Paulson
  • Length: 8 hrs and 2 mins
  • 4.6 out of 5 stars (156 ratings)

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Piranha Marketing  By  cover art

Piranha Marketing

By: Joe Polish,Tim Paulson
Narrated by: Joe Polish,Tim Paulson
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Publisher's summary

In Piranha Marketing: The Seven Success Multiplying Factors to Dominate Any Market You Enter, famed marketing renegades Joe Polish and Tim Paulson reveal their radically different, consistently proven system for turning any business into a profit-generating machine that operates at full tilt 24 hours a day, seven days a week.

In these 16 power-packed sessions, you'll find out:

  • How to permanently eliminate the need for face-to-face selling.
  • The one question you must be able to answer if you want to excel - and the one answer that's not good enough.
  • The conveyor-belt process that will make your advertising operate like a well-oiled machine - no manual marketing labor required.
  • How to dominate your industry and effectively become the only provider of your particular product or service.
  • The amazing sales force that will work for you 24 hours a day, seven days a week, for free.
  • How to reach more people in one hour with one phone call than you could normally reach all year.
  • The $80 investment that generated $8,000 of business in one week.
  • The brilliant way to instantly differentiate yourself from your competitors - and immediately increase your average sale, your perceived value, and your conversion rate.
  • How to build rock-solid customer loyalty by controlling this one simple thing.
  • Four habits that will make people far more likely to refer you.
  • The marketing vehicle you should eliminate today and never return to.
  • The practically free thing you're probably not doing that is costing you half your profits.
  • The Number One way to create an immediate cash flow surge.
  • How to create lifetime value out of each and every customer you bring in.

©2004 Joe Polish, Tim Paulson (P)2004 Nightingale Conant

What listeners say about Piranha Marketing

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Unbearable

What would have made Piranha Marketing better?

If the publisher would have slapped these two idiots and sent them back to cleaning carpets.

What was most disappointing about Joe Polish and Tim Paulson ’s story?

It's not a book. Its a recorded discussion. That's not a bad thing. But they often get side tracked, say unimportant things and repeat the same thing. The worst though is taking 10min to make a point that could have been made in one sentence.
They seem to be stuck in the 90's, taking a lot of time discussing why phonebook ads are not a great idea. Yes they actually send a lot of time talking about phonebook ads. They also talk A LOT about recorded answering machine messages to deliver info. I got a few hours in and haven't heard about any content delivery systems that didn't exist in the 80's. The only useful information is basic common sense. There is nothing redeeming about this audio. It's a pointless, repetitive, outdated, boring, waste of time.

Would you be willing to try another one of Joe Polish and Tim Paulson ’s performances?

I would rather die

You didn’t love this book... but did it have any redeeming qualities?

A million times, no!

Any additional comments?

So so so so bad.

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10 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars

Keep out of the hands of your competitors

What made the experience of listening to Piranha Marketing the most enjoyable?

The authors do a great job talking back and forth and share techniques and real life examples of what has worked for them and others. I made you feel like you were getting coaching worth thousands of dollars.

What did you like best about this story?

The stories and examples were engaging and they talk about many different industries and businesses using the methods.

Which character – as performed by Joe Polish and Tim Paulson – was your favorite?

There was only two characters both Joe Polish and Tim Paulson did great and I will buy more material from them in the future.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

At first I didn't want to write a review for fear my competitors would get on even playing field by listening to this program too.

Any additional comments?

If you own a business, do marketing, or sales this book will give you information to not only grow your business but have a system in place to know where the success came from and how to duplicate or increase your success.

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7 people found this helpful

  • Overall
    1 out of 5 stars
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    1 out of 5 stars

Dont buy this book

Save your money. It offers no value. Everything said was basic. I went thru it from beginning to end only because I had already paid. I wouldn't do it again, even if it was free.

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4 people found this helpful

  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Starting a business?

Helped a great amount but what about just starting a business with no clients? A lot of their tactics was based on already having clients.

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2 people found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Amazing

Absolutely a business must have. I love this book. I'm going to listen to it a dozen times in row

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2 people found this helpful

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    5 out of 5 stars
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  • JC
  • 12-28-20

Wow, what an amazing audiobook program!

I had little to no faith that this audiobook program was going to be worthwhile. In fact, I told myself before buying it that I could always trade it back in if it sucked. I heard Joe and Tim in the Entrepreneur Masterclass audiobook and figured that Nightingale-Conant wouldn't publish someone if the material was average or subpar.

I was blown away by this program! Anyone who owns a small business, especially those who rely heavily on advertising to keep the doors open needs this information immediately.

This audio program is filled with creative marketing strategies that help to bring qualified customers to your door and/or phone. This information is far from outdated. I'm about to use the lessons learned in this audio series in my online business.

This audio series is worth the money! I would strongly recommend this book to anyone who is starting a business or would like to cut down on their monthly advertising costs.

Useful, creative information that stands the test of time! This audio series is amazing! Buy it!

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1 person found this helpful

  • Overall
    5 out of 5 stars
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Great content

I listened to this multiple times in the last few years .joe Polish is a great educator and this is a good start for entry level marketers

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Fantastic Audiobook

The ELF method of marketing explained in this audiobook is simply amazing. I will be applying these methods .

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  • Overall
    5 out of 5 stars

Marketing Stratégies to Live By

Thank you Joe and Tim for making this program available and sharing your profound insights. I am a fan who will implement your recommendations.

LeonJ

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  • Overall
    3 out of 5 stars
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    4 out of 5 stars

A good message of tried and true marketing methods

Excellent collection of marketing strategies for classic business models. Would have gotten 5 stars in 2004 when it was published. I'm left a little wanting wondering what a 2016 revision would have updated. Regardless, 90% of the strategies I can implement today and I feel it would be beneficial.

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