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Publisher's Summary

How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement. Listeners will discover the surprising reasons people say yes and learn how to:

  • Radiate an aura of expertise
  • Win trust and leverage credibility
  • Build a business case that appeals to both heart and mind
  • Adapt for personality, gender, and generational differences
  • Use language strategically
  • Perfect the five-step persuasion process
  • Generate group buy-in
  • Master organizational politics
  • And more

From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.

©2015 Mark Rodgers (P)2015 Gildan Media LLC

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Great!!

buying kindle version too. it must be good. I don't invest in both very often. The narrators voice was not my favorite

0 of 2 people found this review helpful