-
Perfect Pitch
- The Art of Selling Ideas and Winning New Business
- Narrated by: L J Ganser
- Length: 8 hrs and 48 mins
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Perfect Pitch
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Publisher's Summary
A professional "pitching coach" for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
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What listeners say about Perfect Pitch
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Gerardo A Dada
- 10-29-20
Some very powerful nuggets of wisdom in this book
For me this book has three sections:
The first part is about presentations in general. It includes some of the best advice I have heard in three decades as a marketer and as a presenter. This is really good.
The second part is very focused on agency pitches. Could be interesting for some, as some of this content applies to sales and other situations but it is not as good.
The last part is a long description of the London Olympics pitch. This part is told as an historian, describing every person and every event. There are some good nuggets of wisdom buried among all this content but they get lost in between the detailed description of the Olympic pitch, of which the author seems to be very proud of. There is not a summary of the key points that made the pitch successful or a story.
If the book was only the first part with all the learnings from the Olympic pitch presented in a concise manner it would deserve five stars and be very well worth the price.
Isn't it ironic this is the case for a book about presentations?