PR Works!

How to Create, Implement and Leverage a Public Relations Program for Your Small Business

De: Nancy Marshall

Narrado por: Nancy Marshall (The PR Maven)

PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven®, there will be no guesswork!

Written by Nancy Marshall, The PR Maven®, PR Works! is an essential tool for any business owner who wants to leverage the power of public relations. This book will guide you, step-by-step, on exactly how to create your own public relations program for your small business.

You will learn:

• How public relations works
• The importance of having a game plan
• The art of storytelling
• Social media programs that generate results
• Proven ways to increase website traffic
• The secret to scoring big with the media
• The know, like, and trust factor
• How to position yourself as an expert
• Creating your PR team
• Measuring success

Plus, the author has included many helpful examples that you can repurpose and use for your own business.

©2015 Nancy Marshall, The PR Maven (P)2015 Nancy Marshall, The PR Maven

Nancy Makes PR Fun and Easier to Understand!

I am a marketing professional, but I didn’t know a lot about the PR side of marketing. Nancy was able to easily walk through the steps, tips, and tricks to building a successful PR strategy based on her own and clients’ experiences. I would highly recommend this book for anyone wanting to get more into PR.

Company Promo - At best could be a $3.99 Ebook

The first 20 min is a prologue thanking people and the last 40 min is reading samples of PR writings her company did for others. So that leaves 2 hours—half of which is about her company and what they did for clients. The remaining hour does have a few good tips but also a lot of “beginner’s marketing” advice (I.e. use Google Analytics, FB, IG, make friends with reporters, etc) This felt more like a sales presentation about why to do PR, or to hire them, than a step-by-step guide to doing your own PR. Not worth my $15 credit, or even $10. Also I thought the resources provided with the audiobook would be helpful but there wasn't a pdf with this audio. A few website links were mentioned but of the two that I could find, 1 was a broken link and the other just her company sites. Either way, this shouldn’t be an audiobook, would be better as a very small Ebook because the last section is useless in audio format. I feel like this book was written primarily to promote her PR rather than to help us.