In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the necessity of conversion tracking. He emphasizes the value of communication with clients during crises and the need for a culture of learning from mistakes in the PPC industry. The conversation also touches on common pitfalls in PPC management and strategies for effective campaign management.

Takeaways

• Even experts make mistakes in PPC management.
• Ignoring Google alerts can lead to significant issues.
• Proper onboarding is crucial for new clients.
• Root cause analysis helps prevent future mistakes.
• Communication with clients is key during crises.
• Conversion tracking is essential for successful campaigns.
• Monitoring ad spend during peak times is critical.
• Double counting conversions can inflate performance metrics.
• Creating a culture of learning from mistakes is important.
• Always be testing and adapting strategies.

Chapters

00:00 Introduction to Nils and His Expertise

06:38 The Digital Nomad Lifestyle

10:37 Mistakes in PPC Management

15:36 Client Relationships and Accountability

20:19 Fixing Issues and Learning from Mistakes

20:38 Navigating Google Ads Challenges

22:33 Crisis Management and Client Communication

24:35 Learning from Mistakes: Root Cause Analysis

25:00 The Importance of Conversion Tracking

26:00 Common Mistakes in PPC Management

29:51 The Role of Mistakes in Growth

31:03 Fostering a Culture of Learning

33:20 The Future of PPC: Adapting to Change

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PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠PPC Live event⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and discusses how effective communication with clients can mitigate the impact of mistakes.

The conversation emphasizes the need for guardrails to prevent future errors, the importance of taking ownership, and the value of testing strategies in PPC campaigns. Boris also highlights common mistakes in automation and the significance of sharing failures to foster a more authentic industry dialogue.

Takeaways

• Mistakes are inevitable in the PPC industry.
• Effective communication with clients is crucial when mistakes occur.
• Implementing guardrails can help prevent future errors.
• Taking ownership of mistakes is essential for personal growth.
• Testing strategies should be done strategically and within budget constraints.
• Never assume anything; always double-check your work.
• Sharing mistakes can foster authenticity in the industry.
• Automation should not be blindly accepted; evaluate recommendations critically.
• The journey in PPC is as important as the destination.
• Learning from failures is key to success in marketing.

Chapters

00:00 Introduction to Boris and His Expertise

03:04 The Importance of Clarity in Google Ads

05:56 Learning from Mistakes: Boris's Experience

08:45 Handling Mistakes with Clients

11:43 Mindset and Guardrails for Success

16:44 Taking Ownership of Mistakes

19:13 Strategic Testing in Marketing

22:52 Common Mistakes in Automation

27:13 The Importance of Sharing Failures

29:50 The Journey of Learning and Growth

Follow Boris on LinkedIn

Boris' EP on Bandcamp

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠PPC Live event⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career.

Takeaways:

In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at Strategic IQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career.

Chapters:

00:00 Introduction & Meet Dale Olorenshaw

02:06 Setting the Stage

05:25 The £15,000 Mistake Revealed

09:00 The Dreaded Client Email

11:39 Immediate Response & Team Support

13:43 Rebuilding Trust with the Client

15:48 The Growth Team's Role

17:11 Crisis Management Advice

19:20 Lessons Learned & Changes Made

22:04 Key Takeaways from the Story

23:13 Common Mistakes Dale Still Sees

25:30 SMB-Specific Advice

27:47 Why Talking About Mistakes Matters

29:31 Building a Mistake-Tolerant Culture

31:41 PPC Career as a Movie

33:53 Where to Find Dale & Closing

35:15 Outro & Announcements

Follow Dale Olorenshaw on LinkedIn

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: PPC Live event, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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