• #PPCChat Roundup - Behind the Scenes of Paid Search

  • By: TheMarketingAnu
  • Podcast

#PPCChat Roundup - Behind the Scenes of Paid Search

By: TheMarketingAnu
Listen for free

  • Summary

  • The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com
    TheMarketingAnu
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Episodes
  • EP299 - PPC Workload

    EP299 - PPC Workload
    Sep 18 2024

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


    Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible for and on how many platforms? Do you have a hard limit on how many accounts you will manage at once?


    Q2 What have you done if you find yourself with an unreasonable workload?


    Q3 Do you have any standard operating procedures (SOPs) in place for setting up and/or managing PPC accounts? If so, generally what is included in yours and if not, why not?


    Q4 How do you handle a client or stakeholder adding to your current workload? Particularly if what they want to add will push you past your reasonable limit?


    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


    Julie F Bacchini (@NeptuneMoon) on X
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    36 mins
  • EP298 - Advertising This Fall

    EP298 - Advertising This Fall
    Sep 4 2024

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


    Q1 Are you taking into consideration political advertising in the U.S over the next six weeks and how it might impact your PPC campaigns?


    Q2 Have you noticed that holiday seasons are being started earlier this year and is this impacting your PPC strategy in any way?


    Q3 With economic conditions being tight around the world, are you making adjustments to your current and or 2024 holiday strategy?


    Q4 Are you sensing any trends in advertising as we head into fall and then holiday season?


    Q5 What are your biggest concerns from now, until the end of 2024 regarding PPC?


    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


    Julie F Bacchini (@NeptuneMoon) on X
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    19 mins
  • EP297 - Controversial or Unpopular PPC Opinions

    EP297 - Controversial or Unpopular PPC Opinions
    Aug 28 2024

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


    Q1 What is your most controversial or unpopular opinion?


    Q2 What is a controversial or unpopular opinion that you vehemently disagree with that you see out there being touted?


    Q3 What popular PPC opinion do you really disagree with?


    Q4 Is there any PPC take you’ve seen recently that really got you thinking?


    Q5 What is your most hopeful or optimistic PPC take?


    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


    Julie F Bacchini (@NeptuneMoon) on X
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    31 mins
Economics
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