Summary

In this episode of PPC Live, Anu Adegbola interviews Ashna Mackin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Ashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes the need for transparency in the industry regarding mistakes and the significance of learning from them. Ashna shares valuable insights on navigating challenges in advertising and the importance of caring about the work being done.

Takeaways

• Aashna emphasizes the importance of taking ownership of campaigns.
• Never make significant changes on a Friday to avoid unmonitored errors.
• Mismatched landing pages are a common issue in PPC.
• Best practices should be adapted to the specific client context.
• Transparency about mistakes can foster a supportive work environment.
• Understanding the client's industry is crucial for effective PPC management.
• Automation should not replace human oversight in advertising.
• Mistakes are learning opportunities that should be openly discussed.
• Caring about the campaigns leads to better outcomes.

Chapters

00:00 Introduction to Ashna Mackin

02:58 Early Career Mistakes and Lessons Learned

09:57 Navigating Mistakes in PPC Management

14:57 Common Errors in Advertising

20:59 The Importance of Discussing Mistakes

27:00 Final Thoughts and Advice

Find Aashna on ⁠LinkedIn

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mistakes in PPC management, the role of automation and AI in marketing, and the significance of effective communication within teams.

Indi shares a personal experiences and insights on how to navigate challenges in the industry, emphasizing the value of client relationships and the need for continuous learning and adaptation in a rapidly changing digital landscape.

Takeaways

• The importance of a thorough handover process to avoid mistakes.
• Automation should be used as a tool, not a crutch.
• Effective communication within teams is crucial during crises.
• Learning from mistakes is essential for growth in any career.
• Client relationships can be strengthened through transparency and collaboration.
• AI should assist, not replace human judgment in marketing tasks.
• Mistakes can lead to valuable lessons and improved processes.
• Maintaining a calm demeanor as a leader helps manage team panic.
• Understanding the client's perspective can improve agency-client relationships.
• Regularly reviewing and celebrating past successes can combat imposter syndrome.

Chapters

00:00 Introduction and Background

04:45 The Importance of Team Communication

09:57 Learning from Mistakes in Performance Marketing

15:02 Client Relationships and Trust

20:08 Leadership and Crisis Management

21:51 Effective Communication in Teams

22:48 Learning from Mistakes

24:43 The Importance of Data and Automation

26:33 Understanding Client Relationships

27:27 Common Pitfalls in AI Usage

30:32 The Value of Mistakes

32:32 Managing Team Reactions to Errors

35:37 Career Reflections and Growth

Find Inderpaul on LinkedIn

Intervier with Ed Sheeran:

Part 1

Part 2

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in advertising, and the need for accountability and guardrails in PPC campaigns.

Adrienne emphasizes that mistakes are inevitable and that transparency with clients is crucial. The conversation also touches on the evolving best practices in PPC and the importance of sharing failures to foster growth and learning in the industry

Takeaways

• Adrienne emphasizes the importance of transparency with clients.
• Mistakes in PPC can lead to valuable lessons.
• AI should be treated as a coworker, not a replacement.
• Guardrails are essential to prevent mistakes in advertising.
• Efficiency should not come at the cost of detail.
• Reporting in PPC needs to evolve beyond basic metrics.
• Sharing failures can help others learn and grow.
• The industry is shifting rapidly, requiring constant adaptation.
• Accountability is key in maintaining client trust.
• Success in PPC is built on a foundation of learning from failures.

Chapters

00:00 Introduction to Adrienne Shaver

05:01 Learning from Mistakes in PPC

11:57 Guardrails and Accountability in Advertising

16:57 Understanding AI in Advertising

21:02 Shifting Best Practices in PPC

24:46 The Importance of Sharing Failures

26:44 Career Reflections and Future Aspirations

Find Adrienne on ⁠LinkedIn⁠

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Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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