• #PPCChat Roundup - Behind the Scenes of Paid Search

  • By: TheMarketingAnu
  • Podcast
#PPCChat Roundup - Behind the Scenes of Paid Search  By  cover art

#PPCChat Roundup - Behind the Scenes of Paid Search

By: TheMarketingAnu
  • Summary

  • The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com
    TheMarketingAnu
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Episodes
  • EP287 - Maximizing the Post Click Experience
    Apr 17 2024

    Q1 What level of importance do you place on the post click (landing page) experience for accounts that you manage?


    Q2 For accounts you manage, do you have any level of control or input over what is on the landing page, how it looks, etc.?


    Q3 Are your clients or stakeholders concerned about their landing pages/post click experience? If so, what are their biggest concerns?


    Q4 What are the biggest or most common issues you encounter on landing pages for the accounts you manage?


    Q5 Do you have a tool or platform you like to work with for creating better landing pages/post click experiences?


    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


    --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message
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    35 mins
  • EP286 - Explaining Confusing & Confounding Things in PPC
    Apr 10 2024

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


    Q1 Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about PPC today than in the past?


    Q2 What are you explaining most frequently these days?


    Q3 Which ad platforms are the most confusing or confounding to have to explain to clients or stakeholders lately? What has been the most confusing or confounding element you’ve had to explain recently?


    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message
    Show more Show less
    34 mins
  • EP285 - The Moving Goal Posts of Google Ads in 2024
    Apr 3 2024

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


    Q1 Have you read the new metric definitions from Google Ads? What are your thoughts?


    Q2 Do you think these changes in definitions are paving the way for anything in particular or is this just Google being Google?


    Q3 Now that you have seen the warning that seems to say that ad strength might impact your ads ability to serve, and Ginny’s response saying nothing has actually changed, what are your thoughts or concerns on this front?


    Q4 How/do you think goal posts are being moved relative to Google Ads right now in your opinion and experience? And what, if anything, would you love to see changed on that front?


    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message
    Show more Show less
    38 mins

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