In this episode of PPC Live The Podcast, Kirk Williams discusses the importance of identifying client fit in the PPC industry. He shares insights on recognizing red flags in client relationships, the significance of mutual respect, and the role of expectations in performance.

Kirk emphasizes the need for a thorough discovery process to ask the right questions and ensure a good fit between agencies and clients. He also highlights the importance of long-term strategies for maintaining healthy client relationships and avoiding common pitfalls in the industry.

Takeaways

• Taking on clients that aren't a good fit can be emotionally taxing.
• Identifying red flags early can save time and resources.
• Mutual respect between agency and client is crucial.
• Expectations around PPC performance must be aligned.
• The discovery process is key to understanding client needs.
• Asking the right questions can reveal underlying issues.
• Long-term strategies are essential for agency success.
• PPC should work in tandem with other marketing channels.
• Building trust in the early stages of a client relationship is vital.
• Avoiding clients who don't respect your value is important.

Chapters

00:00 Introduction and Background

03:00 Identifying Client Fit Issues

06:08 Red Flags in Client Relationships

09:01 The Importance of Mutual Respect

12:01 Expectations and Performance in PPC

14:54 Discovery Process and Client Questions

18:01 Long-term Strategies for Client Relationships

20:58 Final Thoughts and Industry Insights

Find Kirk on LinkedIn

PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠⁠⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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In this episode of PPC Live The Podcast, host Anu Adegbola welcomes Nick Handley, a seasoned digital marketer and co-host of the Prompted podcast. They discuss Nick's journey in the PPC industry, including a significant early career mistake involving a URL change that led to the disapproval of ads during a crucial Black Friday campaign. Nick shares how he learned the importance of attention to detail and the value of having a supportive team, particularly highlighting the role of his colleague Max in helping him navigate the crisis. The conversation also touches on the evolving landscape of digital marketing, the integration of AI, and the importance of maintaining mental health in a high-pressure environment.

Takeaways

• Mistakes are part of the learning process.
• Always double-check your work, especially in high-stakes situations.
• Having a supportive team can make a significant difference in overcoming challenges.
• AI should complement, not replace, foundational skills in marketing.
• Mental health is crucial in the fast-paced world of digital marketing.

Chapters

00:00 Introduction to Nick Handley

05:51 Nick's Early Career Mistake

12:56 Learning from Mistakes and Accountability

18:18 Implementing Guardrails in PPC

25:00 Mental Health in Digital Marketing

30:34 Common Mistakes in Budget Management

32:56 The Role of AI in Marketing

37:11 The Importance of Vulnerability in Leadership

40:22 Closing Thoughts and Movie Title

Follow Nick on LinkedIn

Links spoken about -

https://aistudio.google.com/apps
https://platform.openai.com/chat/edit?models=gpt-5&optimize=true

PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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In this episode of PPC Live The Podcast, Anu Adegbola interviews Amy, a seasoned paid search expert, discussing her experiences and lessons learned from mistakes in the industry. They explore the importance of stakeholder management, accountability, and the role of AI in digital marketing. Amy shares insights on common mistakes in PPC campaigns and emphasizes the need for a strategic approach over mere tactical execution. The conversation also touches on future trends in Google Ads and the significance of maintaining relationships in the industry.

Takeaways

Everyone makes mistakes and it doesn't define you.

It's important to consider your stakeholders in decision-making.

Focus on relationships, not just the account.

AI can produce answers that feel right but may be wrong.

Tactics should support a larger strategy in digital marketing.

Check-ins are essential when subcontracting work.

The results from paid search can feel magical but require strategy.

You need to justify burning bridges in professional relationships.

Being accountable is crucial for team dynamics.

Future trends in Google Ads will continue to evolve, focusing on efficiency.

Chapters

00:00 Introduction and Background

03:00 The Importance of Stakeholder Management

06:04 Learning from Mistakes in Paid Search

09:54 Accountability and Team Dynamics

12:55 The Role of AI in Paid Search

20:00 Common Mistakes in Digital Marketing

24:02 Future Trends in Google Ads

28:59 Final Thoughts and Advice

Follow Amy on LinkedIn

PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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In this episode of PPC Live The Podcast, Anu Adegbola interviews Anthony Higman, CEO of AdSquire, who shares his journey in the world of paid search, the mistakes he's made, and the lessons learned along the way.

Anthony discusses the importance of building trust with clients, navigating client relationships, and the significance of agency consistency. He emphasizes the need for professionals to find the right fit in their careers and the importance of allowing mistakes as a part of the learning process. The conversation also touches on the role of AI in PPC and predictions for its future in advertising.

Takeaways:

• Establishing trust with clients is crucial for success.

• Mistakes in PPC are inevitable and can lead to growth.
• It's important to protect clients from scams while being open to new ideas.
• Finding the right fit in a job is essential for happiness.
• Agency consistency in managing accounts is key to success.
• Allowing team members to make mistakes fosters a learning environment.
• AI is becoming increasingly integrated into PPC strategies.
• Communication is vital in client-agency relationships.
• Understanding the fundamentals of PPC is essential for success.
• Every mistake can lead to valuable lessons and future success.

Chapters

00:00 Introduction to Anthony Higman

02:30 Anthony's Journey in Digital Marketing

05:35 The Importance of Learning from Mistakes

06:07 Building Trust with Clients

10:52 Navigating Client Relationships and Scams

12:25 The Challenge of Client Education

15:15 Agency Dynamics and Competition

19:38 Lessons from a Past Job Experience

23:53 Navigating Client Relationships and Agency Dynamics

27:28 Finding the Right Fit: Employer-Employee Alignment

29:50 Learning from Mistakes: The Value of F-ups

33:35 Creating a Culture of Learning from Mistakes

35:49 AI in Advertising: Opportunities and Pitfalls

41:39 The Future of AI in Google Ads

Follow Anthony on LinkedIn and Twitter

PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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Summary

In this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account restructuring, the significance of strong client relationships, and the role of management in fostering a supportive team culture. The conversation highlights common mistakes in PPC, particularly around tracking performance, and offers practical advice for handling errors effectively. Nadia emphasizes the need for open communication and collaboration within teams, ultimately advocating for a positive work environment that encourages growth and learning.

Takeaway:

Takeaways

• Mistakes are opportunities for learning and growth.
• Building strong client relationships is crucial for success.
• Management should foster a supportive environment for team members.
• Tracking performance is essential for effective PPC campaigns.
• Open communication can prevent issues from escalating.
• Treat team members with respect and understanding.
• Encourage a culture of collaboration and knowledge sharing.
• Mistakes should be approached as a team effort, not individual blame.
• A positive work culture leads to better performance and loyalty.
• Always be open to feedback and continuous improvement.

Chapters

00:00 Introduction to Nadia Mursal and PPC Live

02:57 Nadia's Journey in Digital Marketing

05:58 Learning from Mistakes in Digital Marketing

08:50 Client Relationships and Accountability

11:40 The Role of Managers in Mistake Management

14:39 Creating a Supportive Team Culture

17:44 Innovative Approaches to Team Development

21:04 Navigating Client Expectations and Mistakes

23:59 Embracing Mistakes as Learning Opportunities

25:32 Common Industry Mistakes: The Importance of Tracking

30:51 Creating a Supportive Team Culture

35:45 Treating People with Respect and Understanding

43:29 Outro.mp3

Follow Nadia on LinkedIn

PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Summary

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen, and the common pitfalls in PPC campaigns.

Sophie emphasizes the need for humility and continuous learning in the fast-evolving PPC landscape, as well as fostering a culture of experimentation and learning within teams. The conversation also touches on the role of AI in PPC and the importance of maintaining fundamental practices even when using advanced tools like Performance Max.

Takeaways

• Always double-check your campaign settings before launching.
• Client communication is crucial when mistakes happen.
• Learning from mistakes is part of growth in PPC.
• AI tools like Performance Max require fundamental knowledge.
• Fostering a culture of learning helps teams innovate.
• Mistakes can lead to valuable lessons and improvements.
• PPC practitioners must stay updated with industry changes.
• Humility is essential in the ever-evolving PPC landscape.
• Encourage team members to experiment and learn from failures.
• Everyone in the industry makes mistakes, and that's okay.

Chapters

00:00 Introduction to Sophie Fell and Her Journey

04:05 The Campaign F-Up: A Lesson Learned

07:15 Client Reactions and Handling Mistakes

10:05 Post-Mortem: Analyzing the Error

13:08 Advice for Handling Campaign Mistakes

16:01 Final Takeaways and Best Practices

18:57 The Role of AI in Advertising

23:07 Embracing Failures and Learning

28:48 Creating a Culture of Accountability and Growth

35:13 Outro.mp3

Follow Sophie on LinkedIn

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PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠⁠PPC Live event⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the necessity of conversion tracking. He emphasizes the value of communication with clients during crises and the need for a culture of learning from mistakes in the PPC industry. The conversation also touches on common pitfalls in PPC management and strategies for effective campaign management.

Takeaways

• Even experts make mistakes in PPC management.
• Ignoring Google alerts can lead to significant issues.
• Proper onboarding is crucial for new clients.
• Root cause analysis helps prevent future mistakes.
• Communication with clients is key during crises.
• Conversion tracking is essential for successful campaigns.
• Monitoring ad spend during peak times is critical.
• Double counting conversions can inflate performance metrics.
• Creating a culture of learning from mistakes is important.
• Always be testing and adapting strategies.

Chapters

00:00 Introduction to Nils and His Expertise

06:38 The Digital Nomad Lifestyle

10:37 Mistakes in PPC Management

15:36 Client Relationships and Accountability

20:19 Fixing Issues and Learning from Mistakes

20:38 Navigating Google Ads Challenges

22:33 Crisis Management and Client Communication

24:35 Learning from Mistakes: Root Cause Analysis

25:00 The Importance of Conversion Tracking

26:00 Common Mistakes in PPC Management

29:51 The Role of Mistakes in Growth

31:03 Fostering a Culture of Learning

33:20 The Future of PPC: Adapting to Change

Follow Nils on LinkedIn

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PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠PPC Live event⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and discusses how effective communication with clients can mitigate the impact of mistakes.

The conversation emphasizes the need for guardrails to prevent future errors, the importance of taking ownership, and the value of testing strategies in PPC campaigns. Boris also highlights common mistakes in automation and the significance of sharing failures to foster a more authentic industry dialogue.

Takeaways

• Mistakes are inevitable in the PPC industry.
• Effective communication with clients is crucial when mistakes occur.
• Implementing guardrails can help prevent future errors.
• Taking ownership of mistakes is essential for personal growth.
• Testing strategies should be done strategically and within budget constraints.
• Never assume anything; always double-check your work.
• Sharing mistakes can foster authenticity in the industry.
• Automation should not be blindly accepted; evaluate recommendations critically.
• The journey in PPC is as important as the destination.
• Learning from failures is key to success in marketing.

Chapters

00:00 Introduction to Boris and His Expertise

03:04 The Importance of Clarity in Google Ads

05:56 Learning from Mistakes: Boris's Experience

08:45 Handling Mistakes with Clients

11:43 Mindset and Guardrails for Success

16:44 Taking Ownership of Mistakes

19:13 Strategic Testing in Marketing

22:52 Common Mistakes in Automation

27:13 The Importance of Sharing Failures

29:50 The Journey of Learning and Growth

Follow Boris on LinkedIn

Boris' EP on Bandcamp

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠PPC Live event⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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