Org Design for Design Orgs

Building and Managing In-House Design Teams

De: Peter Merholz, Kristin Skinner

Narrado por: TJ Johnson

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

You’ll discover:

• Why design’s role has evolved in the digital age
• How to infuse design into every product and service experience
• The 12 qualities of effective design organizations
• How to structure your design team through a centralized partnership
• Design team roles and evolution
• The process of recruiting and hiring designers
• How to manage your design team and promote professional growth

©2016 Peter Merholz, Kristin Skinner (P)2021 Upfront Books

Summarize building out and running a design function

Just book, covered every topic process and mindset and needed to deliver on. Extremely actionable and not full of fluff that you see in most designed driven books. Highly recommend this read to sell a new to design leadership or several years into their career. Guarantee, you will learn something great

Very helpful

Practical insights are given through out, recommendations given are well articulated in a way that allows one to extract the appropriate information for one’s context

Awful narration

Have heard great reviews for this book. Took a gamble on buying this with no reviews. Unfortunately the narration is profoundly awful. It sounds like a robot. I don’t understand how someone can narrate with so little emotion. Looks like I’ll be reading this the old fashioned way.