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One Million Followers: How I Built a Massive Social Following in 30 Days

Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
Narrated by: Brendan Kane
Length: 6 hrs and 15 mins
4.5 out of 5 stars (32 ratings)

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Publisher's Summary

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. 

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. 

How can you make a significant impact in the digital world and stand out among all the noise? 

Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how - in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog - and now he’ll share his secrets with you. 

In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. 

Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: 

  • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google  
  • Ray Chan, CEO and cofounder of 9GAG 
  • Julius Dein, internet personality and magician with nearly 16 million Facebook followers 
  • Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas 
  • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen 
  • Eamonn Carey, managing director at Techstars London 
  • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. 
  • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment 

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.

©2018 Brendan Kane (P)2019 Audible, Inc.

What members say

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So much fluff.

I know nothing about marketing, yet this audiobook taught me nothing more about it. It was just very basic, common sense type of stuff. I really felt like this was a waste of time and that this guy is just marketing his own company, if anything. He repeats his own website like every five minutes. And he talks a lot about celebrities and Hollywood, not what I was expecting. Skip this book.

2 of 2 people found this review helpful

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Comprehensive and Insightful

This book goes above and beyond in offering current insights in the digital market place. But is never superfluous. The chapters are organized by platform and each offers actionable planning with personal anecdotes from industry leaders. The emphasis is on testing and adapting content while keeping value and trust at the forefront. I would recommend this book to anyone looking for cohesive strategies to apply to brand building on social platforms for themselves, their business or their work organization. The listening experience was like sitting at the table in top-level digital strategy meetings (without being boring). If this topic appeals to you- definitely invest the time to listen to this book.

2 of 2 people found this review helpful

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Pretty Basic Stuff

Summary: Advertise on facebook and make good content regularly. I think there is some good motivation here, and if youve never run facebook ads there are good tips...but nothing surprising or new here.

2 of 3 people found this review helpful

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Listen and then take action!

Hi! My name is Robert Berganza. I’m working my way toward introducing and promoting my luxury furniture brand. I know I’ve received value worth hundreds of times the cost of this book. Thanks Brendan!

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This is the book @garyvee should have wrote

Become a “practitioner in FB advertising”. This is the mantra advice of @garyvee but HOW? Most importantly, HOW CAN I do it in a way that’s right for me? That’s where Brendan Kane’s One Million Followers comes in.

See many people know the advice but they lack the practical reasonable plan that can work. Who else is saying things like: it’s going to cost you to grow that following? Cost in time, creative collaboration, and paid ads. Some investment is required.

In this book you’ll tap into the ultimate growth hack and focus on what really matters to grow a following. What is it? The amount of SHARES. When your content is shared it grows exponentially. You will develop a process to test and know which content resonates with your target audience. Not what you like best, but what actually connects and gets SHARED. This drives down costs tremendous.

This is the real guide you’re looking for.

Become a practitioner... ♾💎

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  • KnowleDJ
  • Las Vegas, NV, United States
  • 05-13-19

hands down the best book about social media

with it's title, I'll be honest and say I was a little skeptical. I'm a Facebook marketer myself and I know the challenges involved. but right from the first chapter, I realised that this book was different from any I've ever read about social media. the author employs many methods that I myself use, but even more advanced.

this book is a must for any artist or business who are looking for the most effective way to massively increase their social. his methods work, and work better than any out there. it's also fun and interesting to listen to. do yourself a favor and grab this book!

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Brendon Kane's book, One Million followers

Brendon Kane's book, One Million followers, is a blueprint for developing and planning social media strategy. The information is educational and timely. I highly recommend this book if your new to social media, or if you want to gain a new perspective to the social media landscape.

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  • Anita
  • Milwaukee, Wisconsin, United States
  • 05-06-19

Invaluable

Brendan generously shares his expertise in an engaging and understandable way for readers wishing to figure out a content strategy to grow a dedicated following.

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  • Ms. E. E. Topping
  • 05-14-19

Wow! Just wow!

If you want to understand the powers of social media and how to expand your own then you should have got this book .... yesterday! Brendan talks in great detail about how the world is changing and how we market ourselves on social media thanks to you.
He gives great tips on what markets to go after with 100% and some that you don’t need to be! Absolutely blown away! I’m off to read it again

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  • Anonymous User
  • 05-14-19

This book is the real deal.

I was only 2 chapters in and I'd already learned more than another third party Full facebook Course had taught me.
After digging deeper into Brendan's skills and achievements I knew 100% I had found the book that was going to change the game for me.

No fluffed out, drawn out stories, just real world short, punchy examples that carry some serious results. Really glad the Author narrated his own book, I always find those books best.

I've purchased 3 other social media books (authors un-named) and not one of them even comes close. Don't waste your time elsewhere, grab this book and start taking action.