Non-Obvious
How to Think Different, Curate Ideas & Predict the Future
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Narrado por:
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Tom Zingarelli
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De:
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Rohit Bhargava
Acerca de esta escucha
What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?
The answers to these questions may not be all that obvious, and that's exactly the point. For the past four years, marketing expert and Georgetown University professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world.
In this newly updated fifth edition of Non-Obvious, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.
©2015 Rohit Bhargava (P)2015 TantorLos oyentes también disfrutaron...
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His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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Reseñas de la Crítica
Lo que los oyentes dicen sobre Non-Obvious
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Amazon Customer
- 10-31-16
Good trends
It was good the second half of the Book, the contento has useful info up to 2015 but teaches you to understand trends
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Veníce Kruger
- 08-23-22
Insightful and actionable!
A must for anyone navigating business with the aim of finding ideas to better serve their clients.
Rohit Bhargava shares his knowledge and insights freely.
I love the fact that there is so much added free resources and actionable activities.
I can't wait to explore other works by the author.
@SmickerVee
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Jeremiah Owyang
- 03-30-17
Fantastic methodology and resource
I really enjoyed this audiobook, it provided a set of the latest trends to think about, but more importantly a methodology and how you can find your own friends and apply them to your business
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- ner_do_well
- 01-08-18
Not a bad book
I was expecting something different but it’s not bad at all.
Some useful insights. Some not so useful.
Overall I got something from it and I didn’t have to listen to lengthy anecdotes. Rare these days.
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esto le resultó útil a 1 persona
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Total2 out of 5 stars
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Ejecución3 out of 5 stars
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Historia2 out of 5 stars
- JACQUES SREDNI
- 08-03-17
Very Basic
I had great expectations for this book but, unfortunately, they were not met.
The book is pretty much like a grad school first introduction to trend spotting mixed with some self advertising. If you're starting your career, maybe this can be a first read. But, if you are already experienced and looking to learn new tools... then not.
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esto le resultó útil a 2 personas