No Logo

De: Naomi Klein

Narrado por: Nicola Barber

Penguin presents No Logo by Naomi Klein, read by Nicola Barber

No logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of the 21st Century. This is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe a new generation has begun to battle consumerism with its own best weapons.

In this provocative study we learn how the Nike swoosh has changed from an athletic, status-symbol to a metaphor for sweatshop labour, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how culture jammers utilise spray paint, computer hacking acumen and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.

©2018 Naomi Klein (P)2018 Penguin Audio

Do not even think to listen

This is the worst audio book ever read by a person. I could only listen for four hours. The narrators voice is unclear and nerve racking . I can not make a comment on the book because I could not catch anything thanks to the narrative style..