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Publisher's Summary

"The future belongs to those who see the possibilities before they become obvious.… This is the most exciting time ever to be part of the business world." Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1969 was one of those events - the invention of the Apple personal computer was another. In this book, John Sculley - former CEO of both Pepsi and Apple - claims we are in an era that is giving birth to numerous groundbreaking events and inventions - moonshots - that will change the way we live and work for generations to come.

The time is ripe, according to Sculley, for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars - while changing people’s lives for the better. And in this book, he’ll show you how to do it. Moonshot! lays out a roadmap for building a truly transformative business, beginning with a can’t-fail concept and drawing on clear examples from companies who’ve done innovation right.

©2014 John Sculley (P)2014 Audible Inc.

What members say

Average Customer Ratings

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very good! but only scratched the surface

very interesting and will performed but there was not much more than high level suggestions. the core concepts were great but it didn't go any deeper than that. overall a great starting point for building a transformer business but I wish this book went a little further!

1 of 1 people found this review helpful

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good framework

hard to follow some lessons but pretty good overall for a long book on the future of business.

3 of 4 people found this review helpful

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Not a Moonhsot

This book wasn’t for you, but who do you think might enjoy it more?

Im not sure Scully even wrote this book. It has dense filler and turns into a text book in various places. Be prepared for a dearth of actionable insights. Its feels heavily and while there are few nuggets, this a product pure and simple.

Would you ever listen to anything by John Sculley again?

Not a chance.

Would you be willing to try another one of John Sculley and Stephen Bowlby ’s performances?

Not a chance.

If you could play editor, what scene or scenes would you have cut from Moonshot!?

Remove the disertation on emerging markets.

Any additional comments?

This is a commercial product.

10 of 16 people found this review helpful

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Moonshot!

What a great book on learning the strategies to become an adaptive innovator. And knowing that failure is part of success is vital to your story line.

A must read!

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too much self praise

could have spent a bit more time telling how to succeed than talking about own success

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Excellent information...

It was recommended that I read this book from John Scully. Excellent book with fairly up-to-date information, of course things are advancing at a rapid pace now, by the time you read this book new projects may be in the wind. I highly recommend this book....

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10x your thinking

inspire your self with this book. 10x your thinking 10x q0 10x 10x 10x 10x

0 of 1 people found this review helpful

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  • Peter McCullough
  • 11-07-16

Self Promotion

Too much 'I' did this ....too many children 'Sculley brothers

Only book so far I abandoned before the end. Odessey was good - this is rubbish name dropping nonsense