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Marketing for Dummies, 6th Edition
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- Length: 16 hrs and 41 mins
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Publisher's summary
In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
This updated edition will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.
Learn the marketing and sales strategies that work in any economy; discover how to engage customers with trust and enthusiasm; understand post-pandemic changes in consumer attitudes; discover new tools and technologies for finding customers and inspiring loyalty; adapt your brand, pricing, and sales approach to make your business more valuable; and avoid common marketing mistakes and learn how to measure the impact of your efforts.
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- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 3,527
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Performance5 out of 5 stars 3,038
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Story5 out of 5 stars 3,022
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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I Will Teach You to Be Rich
- No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works (Second Edition)
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- Narrated by: Ramit Sethi
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- Unabridged
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Overall4.5 out of 5 stars 9,201
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Performance5 out of 5 stars 7,731
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Story4.5 out of 5 stars 7,646
Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.
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3 out of 5 stars
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Repetitive - should be retitled.
- By Truth on 06-20-19
By: Ramit Sethi
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Million-Dollar Habits
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs and 3 mins
- Original Recording
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Overall4 out of 5 stars 208
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Performance4.5 out of 5 stars 203
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Story4 out of 5 stars 203
Rachel Rodgers, personal finance expert and author of the best-selling We Should All Be Millionaires, delivers yet again in her three-part Audible Originals series. In Million Dollar Habits, Rodgers puts forward the habits you would do well to adopt in order to generate wealth. And before she gets to those habits, she first encourages you to raise your financial goals.
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5 out of 5 stars
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Ready to light a fire under your butt?
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By: Rachel Rodgers
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The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- By: JL Collins
- Narrated by: JL Collins, Peter Adeney
- Length: 6 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 9,095
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Performance5 out of 5 stars 7,685
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Story5 out of 5 stars 7,619
This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
-
1 out of 5 stars
-
Misleading, heavily biased
- By Cody Peralta on 07-19-19
By: JL Collins
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Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
- Original Recording
-
Overall4.5 out of 5 stars 1,135
-
Performance4.5 out of 5 stars 1,103
-
Story4 out of 5 stars 1,102
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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3 out of 5 stars
-
Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
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Overall4.5 out of 5 stars 5,684
-
Performance5 out of 5 stars 5,010
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Story4.5 out of 5 stars 5,007
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- By Amazon Customer on 07-11-20
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Six-Figure Side Hustle
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 3 hrs and 42 mins
- Original Recording
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Overall4 out of 5 stars 375
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Performance4 out of 5 stars 359
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Story4 out of 5 stars 359
Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
-
4 out of 5 stars
-
Not For YOU!
- By S. Seigel on 03-02-24
By: Rachel Rodgers
-
Emotional Investment
- By: Fresh Produce Media
- Narrated by: Amanda Clayman
- Length: 5 hrs and 36 mins
- Original Recording
-
Overall5 out of 5 stars 15
-
Performance5 out of 5 stars 14
-
Story4.5 out of 5 stars 14
In Emotional Investment, therapist-turned-financial coach Amanda Clayman works with a range of people and couples to unravel money dilemmas. Along the way, Clayman gives us practical tools—both financial and emotional—that we can all use in our own lives.
-
5 out of 5 stars
-
So honest and engaging to hear people’s money stories.
- By Jc on 04-12-24
-
How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,300
-
Performance4.5 out of 5 stars 1,048
-
Story4.5 out of 5 stars 1,044
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
-
3 out of 5 stars
-
Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
-
The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,494
-
Performance4.5 out of 5 stars 2,054
-
Story4.5 out of 5 stars 2,031
The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
-
1 out of 5 stars
-
One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 5,051
-
Performance5 out of 5 stars 4,351
-
Story5 out of 5 stars 4,296
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,163
-
Performance4.5 out of 5 stars 7,028
-
Story4.5 out of 5 stars 6,996
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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5 out of 5 stars
-
Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
-
The Road Less Stupid
- By: Keith J. Cunningham
- Narrated by: Keith J. Cunningham
- Length: 11 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,196
-
Performance4.5 out of 5 stars 1,015
-
Story4.5 out of 5 stars 1,006
Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions.
-
1 out of 5 stars
-
Couldn't finish it
- By Paul on 08-04-18
-
The Skeptic's Guide to Investing
- By: Ramon DeGennaro, The Great Courses
- Narrated by: Ramon DeGennaro
- Length: 3 hrs and 8 mins
- Original Recording
-
Overall5 out of 5 stars 2
-
Performance5 out of 5 stars 2
-
Story5 out of 5 stars 2
Satisfy the financial skeptic in you with The Skeptic’s Guide to Investing, a six-lecture Audible Original where you’ll learn how financial markets operate so you can become a wiser, savvier, safer investor. Along with a deep look at the inner workings of these powerful markets, Professor Ramon P. DeGennaro offers a wealth of insight into investment strategies, whether you’re already a stockholder or thinking of investing for the first time.
-
5 out of 5 stars
-
The delivery was exceptional
- By Debi Stovall on 04-24-24
By: Ramon DeGennaro, and others
-
Do Epic Shit
- By: Ankur Warikoo
- Narrated by: Ankur Warikoo
- Length: 3 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,052
-
Performance4.5 out of 5 stars 911
-
Story4.5 out of 5 stars 907
Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management.
-
1 out of 5 stars
-
Epicly Sh*t
- By Anonymous User on 09-30-22
By: Ankur Warikoo
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4 out of 5 stars
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- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Overall4.5 out of 5 stars 478
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Performance4.5 out of 5 stars 380
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Story4.5 out of 5 stars 377
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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1 out of 5 stars
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Outdated and bland
- By Ana Havlik on 07-14-21
By: Seth Godin
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Investing for Dummies, 9th Edition
- By: Eric Tyson MBA
- Narrated by: Peter Lerman
- Length: 18 hrs and 54 mins
- Unabridged
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Overall4.5 out of 5 stars 74
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Performance4 out of 5 stars 65
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Story4.5 out of 5 stars 62
Investing for your future is wise and essential. Of course, you want to make solid investment choices and minimize mistakes. This updated, best-selling guide educates you on investing concepts and lingo, so you can make the best decisions in all economies and markets. Understanding how to find and make smart investments is a skill that can be learned, and this book by money-pro Eric Tyson will help you by discovering how to weigh risk vs. return, offering tips on choosing stocks and funds, getting started in real estate and small business, and so much more.
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4 out of 5 stars
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good info, very annoying narration
- By Gijs de laat on 02-06-22
By: Eric Tyson MBA
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Small Business for Dummies
- 5th Edition
- By: Eric Tyson MBA, Jim Schell
- Narrated by: Mike Chamberlain
- Length: 17 hrs and 52 mins
- Unabridged
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Overall4.5 out of 5 stars 111
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Performance4.5 out of 5 stars 90
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Story4.5 out of 5 stars 88
Small Business for Dummies has been a leading resource for starting and running a small business. Calling upon their more than six decades of combined experience running small businesses, Eric Tyson and Jim Schell once again provide time-tested advice and the latest information on starting and growing a small business.
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3 out of 5 stars
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Where is the .pdf?
- By Benjamin on 03-07-23
By: Eric Tyson MBA, and others
What listeners say about Marketing for Dummies, 6th Edition
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Eric
- 12-19-23
simple quality
simple to use strategies broke down in a step-by-step process. I've listened to it now it's time to go back through the printed copy and apply each one of the pieces.
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