Strategic planning and its execution work best when strategy development goes beyond surface-level problems to examine what really makes an organization function. Reed teaches how to "start a movement", empowering business leaders to passionately mobilize followers in pursuit of a shared vision.
Strategic initiatives thrive when they synchronize the interests of all stakeholders - if corporate objectives are aligned with individual goals, everyone succeeds. This inclusive approach encourages a healthy, open corporate culture and propels the company's standouts into leadership roles.
Reed's philosophy emphasizes supporting objectives to the very end - which accounts for his strong track record of achieved results. Lead a Movement is no mere theoretical narration. Its lessons are rooted in decades of practice, backed by Reed's on-the-ground insights interwoven with edifying stories of executives who failed as well as those who triumphed.