In this article, Jim Thomas challenges the industry standard of 24/7 gym access, arguing that constant availability often undermines a business’s financial health. While nonstop hours may seem customer-friendly, they frequently lead to increased liability, equipment damage, and operational waste during low-usage overnight windows. The author suggests that independent owners should prioritize profitability and safety over matching the marketing tactics of large, automated franchises. By implementing strategic hours and maintaining staff presence, gym owners can foster a stronger culture and protect their equipment from unsupervised abuse. Ultimately, the text encourages a shift toward intelligent scheduling to enhance the long-term valuation and predictability of the fitness business.

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Somewhere along the way, 24/7 access became a badge of legitimacy in the fitness industry.

Owners say it proudly:

• “We never close.”

• “Members can work out anytime.”

• “We’re always available.”

It sounds customer-centric.It sounds competitive.It sounds like smart business.

But after decades working alongside independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, I’m going to say something that may feel uncomfortable:

Many gyms would be significantly MORE profitable, safer, easier to operate, and more valuable if they were open LESS.

This source outlines how employee burnout acts as a silent financial drain on fitness businesses, often stemming from poor leadership rather than a lack of worker motivation. Expert Jim Thomas argues that owners must transition from managing symptoms to addressing root causes like understaffing, vague job expectations, and inadequate training. By asking critical questions about operational efficiency and cultural health, gym operators can move away from systems that accidentally reward exhaustion. The text emphasizes that clear communication and the implementation of supportive tools are essential for maintaining high-quality member experiences. Ultimately, the guide suggests that prioritizing staff well-being and professional growth is the most effective way to ensure long-term profitability and retention. Sustaining a healthy workplace requires leaders to model boundaries and actively solicit feedback to prevent talent from leaving.

ww.fmconsulting.net

www.linkedin.com/in/jimthomasconsulting

www.maxmembers.ai

www.gymbusinessmanager.com