The 24/7 Gym Lie: Why Being Open All the Time Might Be Quietly Killing Your Profit
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The 24/7 Gym Lie: Why Being Open All the Time Might Be Quietly Killing Your Profit
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Somewhere along the way, 24/7 access became a badge of legitimacy in the fitness industry.
Owners say it proudly:
“We never close.”
“Members can work out anytime.”
“We’re always available.”
It sounds customer-centric.It sounds competitive.It sounds like smart business.
But after decades working alongside independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, I’m going to say something that may feel uncomfortable:
Many gyms would be significantly MORE profitable, safer, easier to operate, and more valuable if they were open LESS.
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