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Introduction to Personal Branding
- 10 Steps Toward a New Professional You
- Narrated by: Mel Carson
- Length: 54 mins
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Publisher's Summary
In this Introduction to Personal Branding you will get a short crash course (in an English accent) into what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche.
Personal branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.
Given the explosion in use of digital and social media over the past few years, the Internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.
Who is this book for?
- CEOs, executives, and business owners who want to position themselves as industry thought leaders and stand out from the competition.
- Professionals & academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.
- HR & training managers who want to understand personal branding to help train employees on social media branding and social selling.
- PR agencies & exec comms managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.
Mel Carson is the founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks & writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search & Social.
What listeners say about Introduction to Personal Branding
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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- naysan
- 03-20-17
very good introduction
I was looking for a quick intro to branding and clear guidelines to follow and this audiobook did the job perfectly.
1 person found this helpful
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- Steven
- 07-26-16
Not impressed
No new information. Mostly common sense. If you are looking to learn look else where.?
1 person found this helpful
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Performance
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Story
- AdGal
- 06-24-16
Perfect introduction with lots of actionable tips
Great for professionals established in their career or college leavers embarking on their first job hunt, this introduction is the perfect crash course to get you going!
1 person found this helpful
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Overall
- Amy W.
- 05-10-22
Great introduction to branding.
This book is informative, relatable, and digestible. I'm on my 3rd listen. Best for beginners like me.
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Performance
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- M. Curtis McCoy
- 05-12-20
The perfect book on personal branding
Mel Carson wrote the perfect book on personal branding. Highly recommended by a personal branding expert.
I'd love to interview Mel in my next book!
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Performance
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Story
- Pia Danielsen
- 08-08-18
Clear and down-to-earth practical information
Mel Carson explains the process of branding yourself clearly and in a way that allows one to begin doing some things now to improve one's image to the world. It's also a short audio book (about an hour or so), so one doesn't feel overwhelmed with all the tips and actions that are recommended.
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- Mitzi Schawo
- 05-31-18
Good Place to Start
Mel Carson's delivery is as solid as the information provided. When you don't know where to start, this is a great beginning.
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- Amos
- 04-22-18
Challenging, clear and simple.
If you are like me you have put this one in the too hard basket. No excuses. Simple formula that gets you started. That is the hard part. The rest is much easier. Thanks Mel.
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- Amazon Customer
- 03-28-18
so basic and his reading Cadence is terrible. I wo
overall this book is pretty basic. The author and readers voice is quite annoying. Comes across as quite arrogant. I didn't really learn much other than what you could probably get on LinkedIn.
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- L. MARTIN
- 01-20-18
Solid
After getting laid off, this helped get a game plan together for rebranding myself. nothing earth shattering, just solid advice and actionable steps. .
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- Brian D
- 01-26-17
Compact and insightful
There are three types of people in the world. Those who don't know what to do, those who know what do but refuse to do it, and those who know what to do and actually take action. Once you've listened to this short and sweet audio book, you'll be equipped with the knowledge to fall into category 3. All you have to do is take action. Thank you Mel for sharing your valuable insights. I now need to get busy putting them into action
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- Anonymous User
- 08-31-22
The best $ spent for 54 minutes of audiobook
Amazing!
Very concise, useful and relevant.
Told in a very clear, no fluff, enjoyable manner.
I’ll be checking out more of Mel Carson’s work.
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Story
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
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Known Worked for Me
- By Faith on 04-17-17
By: Mark W. Schaefer
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Platform
- Get Noticed in a Noisy World
- By: Michael Hyatt
- Narrated by: Michael Hyatt
- Length: 5 hrs and 13 mins
- Unabridged
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Overall
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Performance
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Story
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
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Lots of Quality Info, Not-So-Great Voice Over
- By Abraham on 06-18-12
By: Michael Hyatt
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LinkedIn Riches
- LinkedIn Riches: How to use LinkedIn for Business, Sales, and Marketing!
- By: John Nemo
- Narrated by: John Nemo
- Length: 2 hrs and 46 mins
- Unabridged
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Overall
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Performance
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What if around the clock you had a system that brought you qualified prospects looking to buy exactly the type of product or service you were offering? What if all of that happened without you having to leave your desk? What if this system, this new way of generating leads, freed you up to do the things you loved because it took less time, less expense and less effort than everything else you’ve ever tried? If you’re interested in having that vision become a reality, then you need to read this book! Because I’m going to show you EXACTLY how I made more than $135,000 in just 90 days using LinkedIn. I did it all by myself, and I did it all inside a tiny niche.
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Writer has obnoxious sense of humor
- By Bruce Pagliaroli on 09-16-14
By: John Nemo
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Overall
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Performance
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
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Founder Brand
- Turn Your Story into Your Competitive Advantage
- By: Dave Gerhardt
- Narrated by: Dave Gerhardt
- Length: 3 hrs and 27 mins
- Unabridged
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Overall
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Performance
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Story
Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.
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A fun, informative read for founders and marketers
- By Amy on 02-09-23
By: Dave Gerhardt
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Virtual Freedom
- How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business
- By: Chris Ducker
- Narrated by: Gildart Jackson
- Length: 7 hrs and 17 mins
- Unabridged
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Overall
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Performance
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Story
Entrepreneurs often suffer from "superhero syndrome" - the misconception that to be successful, they must do everything themselves. They are not only the boss but also the salesperson, HR manager, copywriter, operations manager, online marketing guru, and so much more. It's no wonder so many people give up the dream of starting a business - it's just too much for one person to handle. But outsourcing expert and "Virtual CEO" Chris Ducker knows how you can get the help you need with resources you can afford.
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A Complete Life Changer
- By Dave on 07-30-14
By: Chris Ducker
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Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
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Overall
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Performance
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Story
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
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Branding Yourself Online
- 10 Steps to Creating a Potent Personal Brand Identity on the Internet
- By: Bob Baker
- Narrated by: Bob Baker
- Length: 1 hr and 7 mins
- Unabridged
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Overall
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Performance
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Story
When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don't connect with logos, theme songs or mission statements. They connect with people! And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety.
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Good for a starting point
- By Susan Coryell on 02-20-17
By: Bob Baker
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Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money
- By: Pat Flynn
- Narrated by: Pat Flynn
- Length: 6 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, "Speed is only useful if you're running in the right direction." Will It Fly? will help you make sure you are clear for takeoff.
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The best guide for becoming entrepreneur
- By Dmytro on 03-27-16
By: Pat Flynn
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Authority Marketing
- How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant
- By: Adam Witty, Rusty Shelton
- Narrated by: Adam Witty, Rusty Shelton
- Length: 3 hrs and 32 mins
- Unabridged
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Overall
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Performance
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If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority.