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Inside the Tornado

Narrated by: Geoffrey A. Moore
Length: 3 hrs and 4 mins
Categories: Business, Marketing
4.5 out of 5 stars (119 ratings)

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Publisher's Summary

Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market. Inside the Tornado advises strategies for those beyond the chasm. Using real life examples, he explores marketing, strategic partnerships, competitive advantage, positioning, organizational leadership, and effective employee management.
©1995 Geoffrey A. Moore (P)1997 HarperCollins Publishers, Inc., All Rights Reserved. Harper Audio, a division of HarperCollins Publishers

Critic Reviews

"The Chasm is where many high-tech fortunes have been lost...the Tornado is where many have been made." (Steve Jobs)

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    4 out of 5 stars
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    5 out of 5 stars

Good, but not "blown away"

Where does Inside the Tornado rank among all the audiobooks you’ve listened to so far?

Somewhere in the middle. It's the content that counts, and Geoffrey Moore seems to have a vantage point on business that no one else has.

What was one of the most memorable moments of Inside the Tornado?

The little interludes of cheesy music. The music sounded dated.

That said, the information is extremely valuable for business leaders and marketers.

What does Geoffrey A. Moore bring to the story that you wouldn’t experience if you just read the book?

He is the author, so to hear him read it gives it a little extra weight I guess. He also has a friendly voice and talks at a nice tempo. I did not listen to this at 2X speed.

If you were to make a film of this book, what would be the tag line be?

"Rated NA, Nerd Admission Only

2 of 2 people found this review helpful

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    3 out of 5 stars
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Still relevant and slightly confusing

The book has some decent longevity even with some of the companies and examples being a bit dated. The metaphors in the book are not well designed, so it is hard to understand the progression from one stage of the company to the next. However it is still a good read or listen, and it still raises some valuable points.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars

Another must-read for technologists

I work in the technology industry, and have worked with every "stage" of customer Moore has listed here...from the visionary/enthusiasts to the laggards. His characterization of these customer stages is so spot on that it's actually funny.

Before the next technological marvel product comes around, get your basics right, so you can recognize which stage your particular product is in!