Inside Apple

The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand

By: Adam Lashinsky

Narrated by: Adam Lashinsky

In Inside Apple, Adam Lashinsky provides listeners with insight on leadership and innovation. He introduces Apple business concepts, such as the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event at which that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era.

While Inside Apple provides a detailed investigation into this unique company, its lessons about leadership, product design, and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

©2012 Adam Lashinsky (P)2012 Hachette Audio

Worth a listen

Would you recommend this book to a friend? Why or why not?

Yes, if they like apple products

Any additional comments?

Interesting insight, if you like apple give it a go.