Influencer Marketing Strategy

How to Create Successful Influencer Marketing

By: Gordon Glenister

Narrated by: Neil Whiteside

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist.

Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer.

Influencer Marketing Strategy gives listeners everything they need to create influencer marketing strategy. It will walk listeners through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health, and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy—and building campaigns that create real value.

©2021 Gordon Glenister (P)2022 Gordon Glenister

Basic 101 Not Insightful

I didn’t find this book to be helpful in any way. If you are interested in influencer marketing everything within this writing comes from a quick Google search. Influencer marketing isn’t a topic this is 101 level topic as it has many branches and ways to discuss it from numerous perspectives. This book was very light handed in the topic.