How to Write a White Paper in One Day

Everything You Need to Know to Create Your Own Powerful Marketing Tool (Updated Edition)

De: Brian Boys

Narrado por: Brian Boys

This book will take the non-professional writer step-by-step through the process of creating a convincing, problem/solution white paper of around 2,000 words (approximately eight pages). By doing the specified pre-planning, the first time white paper authors can complete their rough draft in a single day. How to Write a White Paper in One Day is built around the white paper in one day template, which takes the guesswork out of structuring the paper.

The listener will learn:

• The difference between white papers and other marketing tools
• The benefits of writing his or her own
• How to discover his or her most compelling subject
• How to create the strongest argument for his or her product/service
• How to structure that argument so that even a skeptical reader will be convinced by the end of the paper
• How to find published sources to bolster that argument
• What to write for every paragraph in the paper
  

How to Write a White Paper in One Day includes step-by-step instructions for creating and professionally polishing the final document and how to distribute it once it's done.

About the author

Brian Boys is an award-winning advertising copywriter who has worked for clients of all sizes for 25 nearly years. He provides free marketing writing instructions at MakingMeWriteThis.com, where he also blogs.

©2014, 2019 Brian Boys (P)2019 Brian Boys

Concise Actionable Information

Everything you need to get this done. Not too much or too little, very precise information.

Great Intro To White Papers

The author is also the narrator and he did a great job narrating. It was informative, makes the first time less intimidating and more doable.
Definitely recommended.

Solid read and listen.

Good read.

This book reads simple enough.
It's a forumal that will work. So I'm happy that I purchased the book.

Took the anxiety away

So thankful for Brian’s breakdown on how to write a white paper. It was quick to read and easy to follow. I no longer feel anxious about writing my first white paper.

Great introduction

I do a lot of writing, that I just jump into. With white papers that hasn't ment I have felt the quality was exceptional. Probably less than average. I really enjoyed learning about problem solution type of content. As a consultant, I see that the 80/20 rule is true. While most owners think their problems are unique. The reality is that 80 percent of the time I have seen the problem over and over again. most owners need a vision of hope, then sole most of the problem themselves. I expect the template will help resolve my problems building my documents.

thanks!!

Really Helpful.

It's a really helpful book. If you are still facing some issues in understanding what it is, I suggest you go to Brian's Udemy course.