Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

De: Ryan Holiday

Narrado por: Ryan Holiday

A primer on the future of PR, marketing, and advertising - now revised and updated with new case studies

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions - with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of start-ups, brands, and small businesses.

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

©2018 Ryan Holiday (P)2019 Gildan Media

Best marketing book I’ve purchased - ever!

This book has real life info that can be integrated into any business for growth!

Made me have so many ideas

I listened while driving and it triggered so many ideas I started taking notes on a Burger King bag at 75 mph!! Awesome book!! All his books are amazing!

Don't be fooled by the shortness

This book has more marketing nous and insight than books 3 times its length.

A must read for anybody with no marketing budget, no experience and no hope of competing on normal marketing terms.

And a must read for anybody with a marketing budget, lots of experience and every hope of competing on normal marketing terms.

Chewable chunks

This was a manageable book. I liked “trust me I’m lying” more, but this surely was easier to take and apply to my day to day. I look forward to future writings of his.

Thank you!

I am making this required reading for our team. Thank you for your insight! Invaluable!

Even More Useful Than Trust Me, I'm Lying

Holiday is a brilliant marketing iconoclast. His ability to see non-obvious marketing opportunities is unmatched.

Wish I read this before grinding away at a startup

Read it. This is the first book you should read the second you being to work for a startup.

Good for stimulating thought short on substance

This is more like a pamphlet than a book. It is the Twitter of business books.

The Book is 5 Stars Audio 3

I like Ryan Holiday but his delivery doesn't get me excited to continue listening. The content was good but I found myself having to force me to listen vs being excited for what comes next. I know it's a marketing book not an adventure but he has plenty stories to illustrate the point he is making and it just came off dry

Meh.

It’s fine. Feel like the main points could have been summarized in a 5-10 minutes YouTube video. I cannot imagine myself listening a second time.