Grow Your Audience, Grow Your Brand

De: Nancy Marshall

Narrado por: Nancy Marshall

PR Maven® Nancy Marshall describes in step-by-step language how to grow your network in order to grow a brand that people know, like, and trust. She talks about how people need to know, like, and trust you in order to do business with you. She describes methods for using content marketing, social media, personal networking, and organizing your business to have a brand that people want to be part of.

She describes what it takes to create brand ambassadors who will help you generate the best kind of marketing: word of mouth. Nancy, who hosts The PR Maven® Podcast, recorded this Audible book herself with her one-of-a-kind enthusiastic voice. With each of the eight chapters, Nancy includes a personal vignette from her own life and upbringing that illustrates how she became a master of networking. She even gives advice for introverts on how they, too, can become masters of networking and personal brand building just by growing larger ears and a smaller mouth.

©2020 Marshall Communications, Inc. (P)2020 Marshall Communications, Inc.

Chalk full of classic tangible information

Wish I had found this book when I first began my business. So many classes and books today over emphasize digital and social media and forget human behavior and connection. Marshall talks about media at length but also gets to the heart of the idea that "customers buy from brands and companies they know and trust" and knowing and trusting is not as simple as a glossy image in an algorithm world. Really enjoyable audible read.