Your audiobook is waiting…

Game Thinking

Innovate Smarter & Drive Deep Engagement with Design Techniques from Hit Games
Narrated by: Amy Jo Kim
Length: 4 hrs and 11 mins
4.5 out of 5 stars (11 ratings)

$14.95/month after 30 days. Cancel anytime.

Publisher's Summary

How are market-leading products born?

Successful innovations may end up reaching a mainstream audience, but they never start off that way. That’s the paradox of innovation most entrepreneurs fail to embrace - the typical people in your market are not the ones you need to woo when bringing your idea to life.

Instead, find the “superfans” hidden in your audience: those willing to take risk and put up with a messy or incomplete prototype in order to start solving the problem your product will eliminate. Show your idea to these people. What do they love about it? Where does it seem to go in the wrong direction? Allowing these early fans to “play” with your idea gives you fast, accurate answers to your most pressing questions long before your product is built.

Game thinking supercharges your progress.

That’s where Game Thinking comes in. In this groundbreaking audiobook, Amy Jo Kim lays out a step-by-step system for crafting products that people love...and keep loving. The secret? Develop “impossible to put down” products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens.

During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft, and Happify innovate faster and smarter and drive long-term engagement.

Build successful products like a (game) master.

Building on the principles of Lean/Agile design and design thinking, Game Thinking covers five powerful strategies you can use to create your next hit product:

  • Accelerate innovation by testing your highest risk assumptions first
  • Use insights from superfans to build a product that fits how people really behave
  • Keep customers engaged with a coherent and compelling customer journey
  • Improve your product concept by rapidly testing and tuning the core experience
  • Plot your development path with the game thinking road map

Get your hands on Game Thinking and start innovating smarter today.

©2018 Amy Jo Kim (P)2019 Amy Jo Kim

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    8
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0

Performance

  • 4.5 out of 5 stars
  • 5 Stars
    8
  • 4 Stars
    0
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 4.5 out of 5 stars
  • 5 Stars
    8
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Amalgamation of past and future processes

Amy offers a compelling amalgamation of past and future thinking processes. She presents ideas that have bits of agile, scrum, design thinking, systems thinking, jobs to be done theory and a whole lot more. She does not drag things out but provides a quick tool kit to use and implement immediately.

3 of 4 people found this review helpful

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars

Common Sense Reminders

As someone that is strongly familiar with a SDLC I unfortunately did not get more than a few notes out of this book. maybe it does not translate well without the figures but most of this information is more common sense reminders than a different way of thinking.

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Good

The spotlight features in the book were good. Some interesting sections with game psychology... but not enough for me if I'm honest. Without offending the author, I found the narration very distracting at times. The enthusiasm was good though. This is a good book for entry level entrepreneurs, which I think is the point.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great!

A great book that will change the way you think about human systems and learning.