Futureproof

The Blueprint for Building a Brand Gen Z & Millennials Love

By: Courtney McKenzie Newell

Narrated by: Courtney McKenzie Newell

Bring your brand into the future by reaching a whole new base of customers!

Have you always wondered what makes one business more popular than another? Do you want to join the ranks of super-popular brands that increase their sales year after year?

Find out how to make your brand futureproof and plan and execute marketing strategies designed to reach the upcoming wave of consumers.

In this day and age, every business is heavily reliant on its brand for success. A wrong word can make or break your business when it comes to certain target groups. As millenials and gen Z come into focus, so do their needs and wants. What worked when marketing to older generations, might not work so well for this new wave of consumers.

In this book, the author gives a detailed blueprint for how to tailor your business and brand so that it appeals to the new demographics. While maintaining your old customer base, you can learn how to expand and foster brand loyalty moving into new territories.

This audiobook explains in detail:

• The difference and similarities between millennials and gen Z
• New rules of communication and how to re-brand to reach the up and coming demographics
• The keys to reaching more multicultural millennials
• How to understand the brain of a consumer and really acknowledge their needs
• What millenials and gen Z want out of brands
• How to futureproof and bring your marketing strategies to the next level

Even if your business is doing great in the market, one should always keep in mind that the generations are changing, and with this change, new rules appear. Every business can have a greater impact with an increase in sales.

This book offers ways to reach more of the two most powerful and influential demographics and to unlock an untapped customer base of millenials and gen Z. As they say, the future is now, but it’s never too late to jump in and take charge of the future of your business and brand!

©2020 Courtney McKenzie Newell (P)2020 Courtney McKenzie Newell

Simple, Highly Effective Marketing Strategies

I never leave reviews but this book was amazing. I’m a small business owner who uses social media occasionally, without a strategy. Now I know exactly the steps I need to take to think through my customer journey. I never thought about succession planning for customers, creating experiences and call to actions. This book is a game changer for any business owner who wants to connect with more customers online.

Modern Marketing Blueprint for Business Owners

This book gives great insight into the thought process of building authentic relationships with your Millennial and GenZ customer and employee base. It’s all about using the meeting them where they are, taking their needs into consideration, and creating an experience. This book gives an actual blueprint. Straight strategy and no fluff, which I can appreciate. I highly recommend.