Fire in the Machine
Driving Entrepreneurial Innovation in Large CPG Organizations
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Fire in the Machine
Compra ahora por $15.59
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Nathan Agin
Acerca de esta escucha
As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage—one that you can leverage for incredible results.
But when it comes to innovation, you can’t rely on big-company strength alone. Between your company’s capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.
In Fire In the Machine, Jonathan Tofel and Carolina Sasson share insight gained from decades spent working within and consulting for Fortune 500 companies. They share the strategies that have helped their CPG clients harness entrepreneurialism and balance the startup mindset with big business systems to unleash the best of both worlds. Fire In the Machine is an insightful journey into the challenges that all great innovators in large corporations eventually face. This is your chance to leverage new strategies and realize the growth that’s possible when entrepreneurial innovation is in the driver’s seat.
©2022 Jonathan Tofel (P)2023 Jonathan TofelLos oyentes también disfrutaron...
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 13,994
-
Narración:4.5 out of 5 stars 11,609
-
Historia4.5 out of 5 stars 11,522
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
3 out of 5 stars
-
Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Grover Gardner
- Duración: 6 h y 27 m
- Versión completa
-
General4 out of 5 stars 3,616
-
Narración:4 out of 5 stars 2,702
-
Historia4 out of 5 stars 2,684
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
1 out of 5 stars
-
Get the actual book
- De Robert Donoghue en 08-29-06
De: W. Chan Kim, y otros
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 44
-
Narración:4.5 out of 5 stars 40
-
Historia4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
4 out of 5 stars
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
-
General4.5 out of 5 stars 1,285
-
Narración:4.5 out of 5 stars 1,007
-
Historia4 out of 5 stars 1,002
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
2 out of 5 stars
-
Outdated
- De Rebecca Savage en 01-05-15
-
Playing to Win
- How Strategy Really Works
- De: Roger L. Martin, A.G. Lafley
- Narrado por: LJ Ganser
- Duración: 7 h y 9 m
- Versión completa
-
General4.5 out of 5 stars 1,400
-
Narración:4.5 out of 5 stars 1,114
-
Historia4.5 out of 5 stars 1,109
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
3 out of 5 stars
-
The P&G Story
- De lniles en 04-14-15
De: Roger L. Martin, y otros
-
Competing Against Luck
- The Story of Innovation and Customer Choice
- De: Clayton M. Christensen, Taddy Hall
- Narrado por: John Pruden
- Duración: 7 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 1,712
-
Narración:4.5 out of 5 stars 1,450
-
Historia4.5 out of 5 stars 1,438
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
-
1 out of 5 stars
-
Understood from the first 5 min, the test was unnecessary
- De Julie en 11-02-18
De: Clayton M. Christensen, y otros
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 13,994
-
Narración:4.5 out of 5 stars 11,609
-
Historia4.5 out of 5 stars 11,522
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
3 out of 5 stars
-
Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Grover Gardner
- Duración: 6 h y 27 m
- Versión completa
-
General4 out of 5 stars 3,616
-
Narración:4 out of 5 stars 2,702
-
Historia4 out of 5 stars 2,684
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
1 out of 5 stars
-
Get the actual book
- De Robert Donoghue en 08-29-06
De: W. Chan Kim, y otros
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 44
-
Narración:4.5 out of 5 stars 40
-
Historia4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
4 out of 5 stars
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
-
General4.5 out of 5 stars 1,285
-
Narración:4.5 out of 5 stars 1,007
-
Historia4 out of 5 stars 1,002
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
2 out of 5 stars
-
Outdated
- De Rebecca Savage en 01-05-15
-
Playing to Win
- How Strategy Really Works
- De: Roger L. Martin, A.G. Lafley
- Narrado por: LJ Ganser
- Duración: 7 h y 9 m
- Versión completa
-
General4.5 out of 5 stars 1,400
-
Narración:4.5 out of 5 stars 1,114
-
Historia4.5 out of 5 stars 1,109
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
3 out of 5 stars
-
The P&G Story
- De lniles en 04-14-15
De: Roger L. Martin, y otros
-
Competing Against Luck
- The Story of Innovation and Customer Choice
- De: Clayton M. Christensen, Taddy Hall
- Narrado por: John Pruden
- Duración: 7 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 1,712
-
Narración:4.5 out of 5 stars 1,450
-
Historia4.5 out of 5 stars 1,438
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
-
1 out of 5 stars
-
Understood from the first 5 min, the test was unnecessary
- De Julie en 11-02-18
De: Clayton M. Christensen, y otros
-
The Innovator's Solution
- Creating and Sustaining Successful Growth
- De: Clayton M. Christensen, Michael E. Raynor
- Narrado por: Joel Leffert
- Duración: 9 h y 21 m
- Versión completa
-
General4.5 out of 5 stars 944
-
Narración:4.5 out of 5 stars 683
-
Historia4.5 out of 5 stars 682
Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business Books by Business Week, this book is a Wall Street Journal and New York Times best seller.
-
5 out of 5 stars
-
Great Book...Drone Narration
- De Pat en 06-11-13
De: Clayton M. Christensen, y otros
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 435
-
Narración:4.5 out of 5 stars 340
-
Historia4.5 out of 5 stars 338
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
5 out of 5 stars
-
The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
-
The Strategist
- Be the Leader Your Business Needs
- De: Cynthia Montgomery
- Narrado por: Karen White
- Duración: 6 h y 29 m
- Versión completa
-
General4 out of 5 stars 120
-
Narración:4 out of 5 stars 100
-
Historia4 out of 5 stars 99
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
2 out of 5 stars
-
Slow going with an odd narrative tone
- De Benson Bumpkin en 08-06-12
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 72
-
Narración:4.5 out of 5 stars 64
-
Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
5 out of 5 stars
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 91
-
Narración:4.5 out of 5 stars 81
-
Historia4.5 out of 5 stars 79
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
-
General4 out of 5 stars 110
-
Narración:4 out of 5 stars 88
-
Historia4 out of 5 stars 89
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
2 out of 5 stars
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
-
The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- De: David H. DeWolf, Jessica S. Hall
- Narrado por: David H. DeWolf, Jessica S. Hall
- Duración: 3 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 31
-
Narración:4.5 out of 5 stars 25
-
Historia4.5 out of 5 stars 25
The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
-
5 out of 5 stars
-
Experimentation is key. Do it faster.
- De Anonymous User en 02-16-21
De: David H. DeWolf, y otros
-
Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- De: Jeff Gothelf, Josh Seiden
- Narrado por: Graham Rowat
- Duración: 6 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 51
-
Narración:4.5 out of 5 stars 41
-
Historia4.5 out of 5 stars 41
We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
-
5 out of 5 stars
-
Must listen for anyone going into Product
- De Adrian en 08-21-20
De: Jeff Gothelf, y otros
-
The Bezos Letters
- 14 Principles to Grow Your Business like Amazon
- De: Steve Anderson, Karen Anderson
- Narrado por: Steve Anderson
- Duración: 6 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 257
-
Narración:4.5 out of 5 stars 213
-
Historia4.5 out of 5 stars 208
Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.
-
5 out of 5 stars
-
This book is GOLD
- De Anonymous User en 01-06-24
De: Steve Anderson, y otros
-
Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- De: John Rossman
- Narrado por: Jeff Cummings, John Rossman
- Duración: 9 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 224
-
Narración:4.5 out of 5 stars 189
-
Historia4.5 out of 5 stars 189
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
-
5 out of 5 stars
-
A must read if you really want to innovate like Amazon
- De Npino en 05-19-19
De: John Rossman
-
New to Big
- How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth
- De: David Kidder, Christina Wallace
- Narrado por: Christina Wallace, David Kidder
- Duración: 6 h y 30 m
- Versión completa
-
General4 out of 5 stars 38
-
Narración:4.5 out of 5 stars 32
-
Historia4 out of 5 stars 32
Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.
-
5 out of 5 stars
-
Good for innovation managers in big companis
- De Milas en 09-24-19
De: David Kidder, y otros
-
Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- De: Renee Mauborgne, W. Chan Kim
- Narrado por: Christian Steiner
- Duración: 9 h y 48 m
- Versión completa
-
General4 out of 5 stars 480
-
Narración:4.5 out of 5 stars 417
-
Historia4 out of 5 stars 416
Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
-
4 out of 5 stars
-
Reference PDF is in your Library
- De bshiratori en 06-15-18
De: Renee Mauborgne, y otros
Lo que los oyentes dicen sobre Fire in the Machine
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Amazon Customer
- 11-13-23
Worth the listen to!
Great stories about being nimble and retail data driven innovation. Innovation without all of the bureaucracy. Get the product on the self in 6 weeks, not 6 months. Jonathan and Carolina are more action and less theory. They are not afraid of getting their hands dirty.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña