In this episode, guest Drew Donaldson shares insights into the evolving marketing landscape and its impact on career trajectories within the industry. Drew emphasizes the significance of understanding audience dynamics and adapting business strategies to changing market dynamics. He draws insights from successful marketing campaigns and historical examples, such as Milton Hershey's business pivot.

Highlights:

{03:00} Drew’s journey

{11:30} The Power of Marketing

{31:30} Authentic content on social media

{40:30} Understanding Audience Dynamics

{46:30} Starting Gro•Haus

Drew Donaldson bio:

Drew leads our strategy and client services team.

In addition to Gro•Haus, Drew has built several small businesses, including a software company, a mobile notary service, and a media production and design studio.

Connect with Drew:

Website: https://www.grohaus.org

Linkedin: https://www.linkedin.com/in/drewrdonaldson

Twitter: https://twitter.com/GR0Haus

In this episode, guest Drew Donaldson shares insights into the evolving marketing landscape and its impact on career trajectories within the industry. Drew emphasizes the significance of understanding audience dynamics and adapting business strategies to changing market dynamics. He draws insights from successful marketing campaigns and historical examples, such as Milton Hershey's business pivot. {You can hear the full episode on Thursday May 30th}

In this engaging podcast episode, guest Joshua Smith explores and dissects various facets of the sales profession. He shares insights into the pitfalls of relying on outdated sales patterns and emphasizes the significance of genuine value creation over the "numbers game" approach. Additionally, the discussion navigates the nuances of selling in B2B versus B2C scenarios, underscoring the importance of tailored communication and service.

Strategies for overcoming the fear of rejection are discussed, along with personal motivations for pursuing a career in sales, which evolved from providing for family to a broader desire to help others succeed. Joshua's journey into the lighting industry is examined, highlighting the role of opportunity and family influence.

The episode also addresses the importance of education and becoming a subject matter expert in the industry while critiquing the flaws in traditional education systems that lack practical financial education. Furthermore, the conversation touches on the need for innovation in trade industries and reflects on personal growth, offering advice to younger selves to seek mentorship and guidance. Joshua provides valuable insights into the multifaceted sales and personal development world.

Highlights:

{04:14} Sales Techniques

{07:30} Patterns in Sales

{11:30} Selling in B2B vs. B2C

{19:45} Motivations in Sales

{22:15} Entry into the Lighting Industry

{23:30} Advice for Newcomers

{25:45} Flaws in American Education

{31:30} Innovations in Trades

Joshua Smith bio:

Joshua Smith is an accomplished Executive Sales Expert in wholesale (B2B) Residential and Commercial distribution. Joshua possesses a proven track record of launching strategic initiatives that significantly advance enterprise growth. His expertise is leveraging strategic selling methods to establish profitable revenue streams across diverse verticals.

Adept at leading cross-functional teams and collaborating with third-party vendors, Joshua excels in crafting innovative selling content. This proficiency ensures designing, developing, and deploying impactful marketing campaigns that resonate with target audiences.

Joshua's ability to optimize budget allocations, drive cost-saving solutions, and prioritize spending has been instrumental in achieving organizational success. His knack for building corporate partnerships and establishing client relations has consistently opened doors to new business opportunities.

Notable highlights in Joshua's career include developing new customer relationships with National Brands, leading to the mandatory specification status of commercial products for all future projects. Managing a National Territory, Joshua secured over $4 million in revenue streams for commercial lighting products and controls within an impressive three-year timeframe.

Joshua's skill in orchestrating and delivering finished projects for complex sales strategies, from lead generation to project completion, sets him apart. His collaborative approach with stakeholders and business leaders allows him to convert client needs into tangible business goals, ensuring recurring revenue generation.

In summary, Joshua Smith is a seasoned sales professional renowned for driving growth, building lasting partnerships, and achieving outstanding results in the competitive wholesale distribution landscape.

Connect with Joshua:

Website: https://www.dynamicillusions.com

Linkedin: https://www.linkedin.com/in/mechcustoms