Doing Business in 21st-Century India

How to Profit Today in Tomorrow's Most Exciting Market

By: Gunjan Bagla

Concise, accessible, and indispensible, Doing Business in 21st-Century India is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this fascinating new market.
By now, you probably know that India has the second-fastest growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire Western conveniences. And that new opportunities abound in its many emerging sectors. But buyer (or seller) beware -- India is not simply "the new China." Important cultural differences and other hurdles can make for a challenging business landscape for Westerners. Fortunately, longtime global sourcing and marketing expert Gunjan Bagla now delivers the vital advice you need.
Doing Business in 21st-Century India will show you how to make inroads into and thrive in this developing region:

• An overview and analysis of India's most promising industries
• The Six C's of Sales and Marketing in India
• Essential tips on attracting and retaining top talent
• An overview of finance in the region that every investor will want to read
• Modern history 101--the essentials you need to know
• Insider perspective from top veteran professionals in the region
• Guidance on its often complex, laws, rules, and regulations.

©2008 Gunjan Bagla; (P)2008 Simon & Schuster

An Expatriates User Guide

A well written quick reference guide to social & business etiquette for North American business persons traveling to India. As it references India as a whole opposed to focusing in on specific regions, I recommend taking the time to work with and appreciate the customs & culture from your colleagues directly - although a great book to help prevent obvious faux pas, nothing replaces learning a different environment through experience.