Does My Marketing Work?
Unlocking the Answer by Using What You Know
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Does My Marketing Work?
Compra ahora por $3.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Jim D. Johnston
-
De:
-
Robert Thompson
Acerca de esta escucha
Does your marketing work?
This is a question asked by businesses and marketers around the globe, and with good reason. Billions of dollars are spent every year in marketing efforts, and unfortunately, there is not always a clear picture of the efficacy of those efforts.
In his book Does My Marketing Work?, author Robert Thompson attempts to answer this question by using examples as experiences you are already familiar with. Instead of a "how to" approach, however, Mr. Thompson encourages personal idea generation for your unique situation.
Does My Marketing Work is quickly becoming a must-hear for business people of any skill or experience level. Whether you are looking for help as a beginner or are a veteran looking for new ideas, this book will add value to your literary collection.
©2016 Robert Thompson (P)2016 Robert ThompsonLos oyentes también disfrutaron...
-
Machine Learning
- A Complete Exploration of Highly Advanced Machine Learning Concepts, Best Practices, and Techniques
- De: Peter Bradley
- Narrado por: Cliff Weldon
- Duración: 3 h y 3 m
- Versión completa
-
General4.5 out of 5 stars 9
-
Narración:4.5 out of 5 stars 9
-
Historia4.5 out of 5 stars 9
Do you know how to build a machine learning algorithm in Python? Have you learned how to build a neural network in Python? If you have listened to the first three audiobooks in the series, you will know how to do both those things. If you want to learn more about the concepts related to machine learning and some subjects and concepts that are linked to machine learning, you have come to the right place.
-
5 out of 5 stars
-
intresting book
- De Umar Khan en 02-26-19
De: Peter Bradley
-
Data Analytics Advantage
- A Beginner's Guide to Data Literacy, Practical Approach to Understanding and Using Data
- De: Ember Blau
- Narrado por: Lorraine Crowston
- Duración: 3 h y 28 m
- Versión completa
-
General5 out of 5 stars 24
-
Narración:5 out of 5 stars 24
-
Historia5 out of 5 stars 24
Learning data analytics will open up new opportunities for you. Data analytics will be the most in-demand skill by 2030. Right now, the higher the data literacy the employee has the higher the salary he can get, for example in the US employees with solid data analytics knowledge can increase their annual salary by $11,000. (source: QLIK Technologies, Inc.)
-
5 out of 5 stars
-
fantastic resource
- De Mark Cheverton en 09-10-23
De: Ember Blau
-
How To Win With Your Data Visualizations
- The 5 Part Guide For Junior Analysts To Create Effective Data Visualizations And Engaging Data Stories
- De: Elizabeth Clarke
- Narrado por: Brennan Koenigsreuter
- Duración: 4 h y 11 m
- Versión completa
-
General5 out of 5 stars 47
-
Narración:5 out of 5 stars 47
-
Historia5 out of 5 stars 47
Smacking some numbers onto a pie chart is old news and simply doesn't work anymore. Keeping your audience inspired and on the edge of their seats through an engaging data story is what we as business professionals should be striving to do. How to Win with Your Data Visualizations uncovers the fundamentals of what makes a winning data presentation and has laid them out in five easy-to-understand parts you can immediately apply to your next chart and presentation to see a winning data story unfold.
-
5 out of 5 stars
-
Well researched
- De Abby en 02-11-23
De: Elizabeth Clarke
-
The ChatGPT Edge
- Unleashing the Limitless Potential of AI Using Simple and Creative Prompts to Boost Productivity, Maximize Efficiency, and Grow Your Business Fast
- De: Fletcher Parks
- Narrado por: Helpful Matthew
- Duración: 3 h y 23 m
- Versión completa
-
General5 out of 5 stars 44
-
Narración:5 out of 5 stars 42
-
Historia5 out of 5 stars 42
That’s what makes the special method inside this book so different. It taps directly into ChatGPT’s built-in algorithms and lets you train it to perform dozens of tasks in a matter of seconds. Which means you don’t have to take the “trial and error” approach to harness the power of ChatGPT. You don’t have to spend hours jumping from one tutorial to the next. The only road map you need to get the most out of ChatGPT is laid out in this book.
-
5 out of 5 stars
-
Elevating Business Potential with ChatGPT
- De Whitney E. Phillips en 08-13-23
De: Fletcher Parks
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- De: Sean Ellis, Morgan Brown
- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,013
-
Narración:4.5 out of 5 stars 855
-
Historia4.5 out of 5 stars 850
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
-
2 out of 5 stars
-
Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
-
Storytelling with Data
- A Data Visualization Guide for Business Professionals
- De: Cole Nussbaumer Knaflic
- Narrado por: Cole Nussbaumer Knaflic
- Duración: 5 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 434
-
Narración:4.5 out of 5 stars 369
-
Historia4.5 out of 5 stars 366
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.
-
4 out of 5 stars
-
Very insightful and actionable
- De Amazon Customer en 04-27-18
-
Machine Learning
- A Complete Exploration of Highly Advanced Machine Learning Concepts, Best Practices, and Techniques
- De: Peter Bradley
- Narrado por: Cliff Weldon
- Duración: 3 h y 3 m
- Versión completa
-
General4.5 out of 5 stars 9
-
Narración:4.5 out of 5 stars 9
-
Historia4.5 out of 5 stars 9
Do you know how to build a machine learning algorithm in Python? Have you learned how to build a neural network in Python? If you have listened to the first three audiobooks in the series, you will know how to do both those things. If you want to learn more about the concepts related to machine learning and some subjects and concepts that are linked to machine learning, you have come to the right place.
-
5 out of 5 stars
-
intresting book
- De Umar Khan en 02-26-19
De: Peter Bradley
-
Data Analytics Advantage
- A Beginner's Guide to Data Literacy, Practical Approach to Understanding and Using Data
- De: Ember Blau
- Narrado por: Lorraine Crowston
- Duración: 3 h y 28 m
- Versión completa
-
General5 out of 5 stars 24
-
Narración:5 out of 5 stars 24
-
Historia5 out of 5 stars 24
Learning data analytics will open up new opportunities for you. Data analytics will be the most in-demand skill by 2030. Right now, the higher the data literacy the employee has the higher the salary he can get, for example in the US employees with solid data analytics knowledge can increase their annual salary by $11,000. (source: QLIK Technologies, Inc.)
-
5 out of 5 stars
-
fantastic resource
- De Mark Cheverton en 09-10-23
De: Ember Blau
-
How To Win With Your Data Visualizations
- The 5 Part Guide For Junior Analysts To Create Effective Data Visualizations And Engaging Data Stories
- De: Elizabeth Clarke
- Narrado por: Brennan Koenigsreuter
- Duración: 4 h y 11 m
- Versión completa
-
General5 out of 5 stars 47
-
Narración:5 out of 5 stars 47
-
Historia5 out of 5 stars 47
Smacking some numbers onto a pie chart is old news and simply doesn't work anymore. Keeping your audience inspired and on the edge of their seats through an engaging data story is what we as business professionals should be striving to do. How to Win with Your Data Visualizations uncovers the fundamentals of what makes a winning data presentation and has laid them out in five easy-to-understand parts you can immediately apply to your next chart and presentation to see a winning data story unfold.
-
5 out of 5 stars
-
Well researched
- De Abby en 02-11-23
De: Elizabeth Clarke
-
The ChatGPT Edge
- Unleashing the Limitless Potential of AI Using Simple and Creative Prompts to Boost Productivity, Maximize Efficiency, and Grow Your Business Fast
- De: Fletcher Parks
- Narrado por: Helpful Matthew
- Duración: 3 h y 23 m
- Versión completa
-
General5 out of 5 stars 44
-
Narración:5 out of 5 stars 42
-
Historia5 out of 5 stars 42
That’s what makes the special method inside this book so different. It taps directly into ChatGPT’s built-in algorithms and lets you train it to perform dozens of tasks in a matter of seconds. Which means you don’t have to take the “trial and error” approach to harness the power of ChatGPT. You don’t have to spend hours jumping from one tutorial to the next. The only road map you need to get the most out of ChatGPT is laid out in this book.
-
5 out of 5 stars
-
Elevating Business Potential with ChatGPT
- De Whitney E. Phillips en 08-13-23
De: Fletcher Parks
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- De: Sean Ellis, Morgan Brown
- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,013
-
Narración:4.5 out of 5 stars 855
-
Historia4.5 out of 5 stars 850
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
-
2 out of 5 stars
-
Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
-
Storytelling with Data
- A Data Visualization Guide for Business Professionals
- De: Cole Nussbaumer Knaflic
- Narrado por: Cole Nussbaumer Knaflic
- Duración: 5 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 434
-
Narración:4.5 out of 5 stars 369
-
Historia4.5 out of 5 stars 366
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.
-
4 out of 5 stars
-
Very insightful and actionable
- De Amazon Customer en 04-27-18
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Walter Dixon
- Duración: 9 h y 54 m
- Versión completa
-
General4.5 out of 5 stars 668
-
Narración:4.5 out of 5 stars 551
-
Historia4.5 out of 5 stars 542
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
-
3 out of 5 stars
-
Weak Narration Makes for a Boring Listen
- De Trent S. en 11-04-16
De: Dan Olsen
-
Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money
- De: Pat Flynn
- Narrado por: Pat Flynn
- Duración: 6 h y 23 m
- Versión completa
-
General4.5 out of 5 stars 1,197
-
Narración:4.5 out of 5 stars 1,062
-
Historia4.5 out of 5 stars 1,054
Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, "Speed is only useful if you're running in the right direction." Will It Fly? will help you make sure you are clear for takeoff.
-
5 out of 5 stars
-
The best guide for becoming entrepreneur
- De Dmytro en 03-27-16
De: Pat Flynn
-
Ask
- The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- De: Ryan Levesque
- Narrado por: Tom Parks
- Duración: 6 h y 13 m
- Versión completa
-
General4 out of 5 stars 701
-
Narración:4.5 out of 5 stars 623
-
Historia4 out of 5 stars 618
The "mind-reading" system that is revolutionizing online business. Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions - and the right questions are not what you might expect. Ask is based on the compelling premise that you should never have to guess what your prospects and customers are thinking.
-
2 out of 5 stars
-
A long book about a simple concept
- De Gerardo A Dada en 12-12-15
De: Ryan Levesque
-
Lean Startup: How to Work Smarter and Not Harder While Innovating Faster and Satisfying Customers
- De: James Edge
- Narrado por: Sam Slydell
- Duración: 3 h y 2 m
- Versión completa
-
General5 out of 5 stars 16
-
Narración:5 out of 5 stars 15
-
Historia5 out of 5 stars 15
Lots of entrepreneurs are using the lean startup philosophy to streamline their business practices and make effective market launches without using up a lot of capital. You can be one of them. This audiobook is going to teach you everything you need to know about lean startups, its specific philosophy, and how it edges out traditional businesses. If you want an amazing startup from day one, this comprehensive guide will start at the drawing board and accompany you as you launch your business and develop quality products tailored to the market.
-
5 out of 5 stars
-
I recommend it for anyone seeking a startup strate
- De Linda Cherylh en 12-25-18
De: James Edge
-
Data Analytics, Data Visualization & Communicating Data: 3 books in 1
- Learn the Processes of Data Analytics and Data Science, Create Engaging Data Visualizations, and Present Data Effectively
- De: Elizabeth Clarke
- Narrado por: Brennan Koenigsreuter
- Duración: 11 h y 2 m
- Versión completa
-
General5 out of 5 stars 50
-
Narración:5 out of 5 stars 48
-
Historia5 out of 5 stars 48
Harvard Business Review called data science “the sexiest job of the 21st century,” so it's no surprise that data science jobs have grown up to 20x in the last 3 years. With demand outpacing supply, companies are willing to pay top dollar for talented data professionals. However…To stand out in one of these positions, having foundational knowledge of interpreting data is essential.
-
5 out of 5 stars
-
Make a Successful Career out of data Analytics
- De Kristin Reavis en 12-10-22
De: Elizabeth Clarke
-
Data Science for Business
- Predictive Modeling, Data Mining, Data Analytics, Data Warehousing, Data Visualization, Regression Analysis, Database Querying, and Machine Learning for Beginners
- De: Herbert Jones
- Narrado por: Sam Slydell
- Duración: 3 h y 1 m
- Versión completa
-
General4 out of 5 stars 24
-
Narración:4 out of 5 stars 21
-
Historia3.5 out of 5 stars 20
Data science has a huge impact on how companies conduct business, and those who don't learn about this revolutionary field could be left behind. You see, data science will help you make better decisions, know what products and services to release, and how to provide better service to your customers. In this guidebook, you will discover more about data science and how to get started in this field.
-
1 out of 5 stars
-
Useless
- De Jack Regehr en 11-27-21
De: Herbert Jones
-
Beyond the Obvious
- Killer Questions That Spark Game-Changing Innovation
- De: Phil McKinney
- Narrado por: Ray Porter
- Duración: 7 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 58
-
Narración:4.5 out of 5 stars 53
-
Historia4.5 out of 5 stars 52
Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.
-
1 out of 5 stars
-
Don't Waste Your Time
- De Dave Nelson en 02-12-12
De: Phil McKinney
-
The Art of Explanation
- Making Your Ideas, Products, and Services Easier to Understand
- De: Lee LeFever
- Narrado por: Tim Andres Pabon
- Duración: 7 h y 18 m
- Versión completa
-
General4 out of 5 stars 110
-
Narración:4 out of 5 stars 95
-
Historia4 out of 5 stars 94
Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems.
-
2 out of 5 stars
-
Very Good Ideas, Very poor example.
- De Amazon Customer en 03-22-16
De: Lee LeFever
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- De: Teresa Torres
- Narrado por: Teresa Torres
- Duración: 7 h y 9 m
- Versión completa
-
General4.5 out of 5 stars 237
-
Narración:4.5 out of 5 stars 190
-
Historia4.5 out of 5 stars 189
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
-
4 out of 5 stars
-
The title is confusing. Great content inside.
- De Ken Wells en 09-25-22
De: Teresa Torres
-
The Book on Account Based Marketing
- Practical Tips for Exponential Revenue Growth
- De: Bassem Hamdy
- Narrado por: Adam Naranjo
- Duración: 2 h y 35 m
- Versión completa
-
General4.5 out of 5 stars 31
-
Narración:4.5 out of 5 stars 27
-
Historia4.5 out of 5 stars 27
The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.
-
4 out of 5 stars
-
Great ABM read for new ABMers
- De Sloan Newman en 06-26-24
De: Bassem Hamdy
-
The Product Book
- How to Become a Great Product Manager
- De: Product School, Carlos González de Villaumbrosia, Josh Anon
- Narrado por: Russell Newton
- Duración: 9 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 143
-
Narración:4.5 out of 5 stars 117
-
Historia4.5 out of 5 stars 116
"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
-
3 out of 5 stars
-
I was hoping for more
- De Eva-Stina en 12-07-19
De: Product School, y otros
-
Content Marketing
- How to Get 12 Months’ Worth of Ideas for Your Blog in One Hour and Start Converting Your Audience into Paying Customers
- De: Alain Magnuson
- Narrado por: Russell Newton
- Duración: 1 h y 23 m
- Versión completa
-
General4.5 out of 5 stars 13
-
Narración:4.5 out of 5 stars 12
-
Historia4.5 out of 5 stars 11
Inside, you will find a foolproof system that will not only help you determine the true focus of your blog, but also how to be seen as an absolute authority in your field. You will also learn how to properly identify your audience to ensure you are giving them the content they want, not just in terms of usefulness, but in terms of true enjoyment, so you can be sure they will stick around to the very end of everything you write.
-
5 out of 5 stars
-
A masterpiece
- De Gustavo A Smith en 07-22-18
De: Alain Magnuson
Lo que los oyentes dicen sobre Does My Marketing Work?
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Ethan
- 05-10-16
Well done! Perfect read for a marketing dept.
Would you consider the audio edition of Does My Marketing Work? to be better than the print version?
I enjoyed listening to the book rather than reading it because it was a shorter read, which gave me the perfect amount of time to listen while commuting to and from the office.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
I definitely had moments where I cracked up, but overall it felt nice to hear advice and a refresher on how to conduct my marketing.
Any additional comments?
This book is the perfect read to give to various members of your marketing department. For those with years to experience to those just getting started, this book provides great info which is thorough and also doubles as a refresher for the seasoned professional.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total5 out of 5 stars
- Brittney Jewett
- 05-27-16
To the point marketing analysis
Although short, it gave helpful insight in examining how to decipher if a marketing campaign is successful or failing.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total2 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia2 out of 5 stars
- Ken Cook
- 04-30-16
Does My Book Help People?
As a data driven marketing agency owner, this is a subject that is a passion for me.
As an introduction to marketing measurement this very short read accomplishes what the author means to accomplish, but left me wondering, will reading this help anyone's business?
My biggest problem with the book is the lack of distinction between meaningful and vanity metrics.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña