Disruption Proof

Empower People, Create Value, Drive Change

De: Brant Cooper

Narrado por: Kirby Heyborne, Brant Cooper

CEO and founder of Moves the Needle and New York Times best-selling author of The Lean Entrepreneur Brant Cooper teaches leaders how to ensure their organizations are resilient, agile, and dynamic enough to endure long-term, weathering the storms of disruption and uncertainty.

One thing in life is certain: Change is constant. Thanks to the rapid pace of technological innovation in the digital age - and further accelerated by the global COVID-19 pandemic - massive structural change is happening on a greater scale than ever before. Faced with unprecedented complexity and uncertainty, most business leaders struggle to see the way forward. Company organization, systems, and management are still largely based on what was most effective in the Industrial Age. Disruption Proof offers a new approach that addresses our current reality.

Through powerful case studies of notable corporations like Intuit, 3M, Cargill, and more, Cooper demonstrates how, with the right mindset and practical strategies, companies that focus on creating value for customers can thrive in the 21st century. Disruption Proof provides listeners with detailed methods for progressing through four stages of implementation to embrace a new way of working company-wide, including how to:

• Develop an understanding of customers and colleagues that lead to insights (empathy).
• Run tests to challenge assumptions (exploration).
• Leverage data and insights to breakthrough biases (evidence).
• Balance operational execution with learning (equilibrium).
• Manage behavior to match corporate values (ethics).

By adopting these Five Es, company leaders can empower employees to become creative problem solvers, ensuring their company’s ability to navigate moments of crisis and find transformative opportunities. Cooper explains how reimagining work at every level is the key to organic and sustainable growth, and guides leaders to create lasting value in the world. With Cooper's action-oriented advice and tools, anyone can help steer their company toward durable success.

©2021 Brant Cooper (P)2021 Grand Central Publishing

Reseñas de la Crítica

"Leading organizations with empathy and ethics takes real courage. Disruption Proof shows you how to do it." (David Cohen, founder and chairman of Techstars)

“Brant shows us how embracing disruption is not only good for entrepreneurs and private companies, but it’s also important for society at large if we are to equitably tackle our 21st Century challenges.” (Hugh Molotsi, CEO and Founder, Ujama Inc.)

“Established businesses are challenged to succeed with the rapid change in technology, customer preferences and business in digital age. Disruption Proof can help today’s business leaders navigate through and succeed.” (Daniel Kaiser, SVP Innovation, CUNA Mutual Group, Senior Lecturer, UW-Madison, School of Business)