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Publisher's Summary

  • Fed up with poor results from your mail campaigns?
  • Want more responses?
  • Lost for a better direct mail marketing strategy?
  • Need more revenue?

You can do all. By making your direct mail marketing campaigns simply stunning.

This book gives you the formula to make mail matter. In an age of 'digital everything', you need to ensure that 'old snail mail' works as people really do like getting real mail!

This is the ultimate direct mail marketing book for even the smallest of businesses (but large corporations can benefit!) Revitalize your campaigns using great postal mail; create compelling, powerful messages that sell. Reduce wasteful & costly blanket mail; it's not just about precision targeting, but the precise things you say and do, that count the most.

This is the first book in the 'Competitiveness Series' specifically crafted to create and sustain your new superior competitive performance. The series combines to give you your three 'pillars' - Advantage, Offer, and a remarkable Edge: 'The Triple Lock of Competitiveness™'.

Why listen to Direct?

Direct! helps you create & deploy enhanced mailing - crafting simple, effective, and engaging written comms that achieve better market engagement & revenue improvement. David James Hood wrote the important business books Competitive SME & The Marketing Manifesto and Direct! is the first in the new Competitiveness Series to help you rapidly revitalize your direct mail marketing and make it powerful and effective. Although this book works for email too, David focuses on improving the tried, tested, and trusted means to communicate: direct post.

©2016 David James Hood (P)2016 David James Hood

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