In this episode of Print to Pixel, Dennis Kelly interviews Michael Hoffman, CEO of Gather Voices, on bridging the gap between direct mail and digital marketing. They dive into the rise of community-driven video, the shift in consumer trust, and how authentic customer stories drive deeper engagement. Michael shares lessons from his background in politics and marketing, the ideal customer profile for Gather Voices, and how non-video marketers can confidently scale video content.

Chapters:

• 00:00 - Intro
• 03:09 – Michael’s Background and Path to Gather Voices
• 11:19 – What Is Community-Driven Video?
• 19:06 – Using Video in the Purchase Funnel
• 21:57 – Ideal Customer Profile and Vertical Strategy
• 30:32 – Helping Non-Video Marketers Create Content
• 34:48 – Direct Mail and Omnichannel Marketing Use Cases
• 38:52 – Get in Touch with Michael

Get in Touch with Michael:

Michael's LinkedIn

Gather Voices Website

Mentions:

Rich Schlackman

Make-A-Wish Foundation

Alzheimer’s Association

American Bar Association

Association of the Wall and Ceiling Industry

American College of Foot and Ankle Surgeons

More About Postalytics:

Postalytics Website

LinkedIn

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In this episode of Print to Pixel, Dennis Kelly speaks with Hannah Lee, CEO of Second Mile Marketing, about the transformative power of omnichannel marketing and revenue operations. They discuss Hannah's journey in founding her agency, the importance of breaking down silos within organizations, and the challenges faced by fiber broadband operators, particularly around single source of truth data.

The conversation also highlights the capabilities of HubSpot in driving effective marketing strategies and the necessity of first-party data in today's marketing landscape.

Chapters:

• What Inspired Hannah to Start Second Mile – 02:10
• Defining Revenue Operations and How It’s Applied – 06:51
• Challenges in the Fiber Broadband Space – 10:29
• Why Clean Data is the Key to Growth and Automation – 13:18
• What Makes HubSpot a Great Fit for Fiber Companies – 14:58
• The Value of Integration and Reducing Technical Debt – 16:58
• Using HubSpot for Omnichannel Campaigns and Personalization – 20:26
• The Risk of Relying on a Single Channel – 23:53
• Get in Touch with Hannah and Second Mile – 25:11

Get in Touch with Hannah:

Hannah's LinkedIn

The Second Mile Website

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly sits down with Brian Greenwald and Tracy Kronzak of Benevolent Tech to explore how technology is reshaping the nonprofit sector. They share the origin story of Benevolent Tech and their mission to build businesses that prioritize human needs while navigating complex social and economic challenges.

The conversation dives into the role of innovation, data strategy, and human-centered design in helping nonprofits adapt to a changing world. Brian and Tracy emphasize the importance of collaboration, trust, and relationship-building as core pillars for creating sustainable impact.

They also preview HubSpot Day at Nonprofit Tech—a unique opportunity for nonprofit leaders to connect, share knowledge, and build community. This episode is a must-listen for anyone passionate about using technology as a force for good.

Chapters:

• 00:00 - Intro
• The Origin Story of Benevolent Tech – 03:00
• How the Nonprofit Tech Landscape Is Evolving – 12:45
• What It Means to Be a Benevolent Business – 29:11
• Who Benevolent Tech Serves and Their Ideal Clients – 29:17
• The Power of Human-Centered Design – 33:08
• Why Postalytics Matters to the Nonprofit Sector – 35:48
• Looking Ahead: Innovation from 2025 to 2030 – 38:06
• HubSpot Day at NTC and the Vision Behind It – 46:43
• Get in Touch with Benevolent Tech – 57:32

Get in Touch with Benevolent Tech:

Tracy Kronzak's LinkedIn

Brian Greenwald

Benevolent Tech

HubSpot Day @NTC25

Mentions:

Maurizio Zollo

Ted Cruz

HubSpot

Candid

NTEN (Nonprofit Technology Network)

Imperial College London – Leonardo Centre

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel