In this episode, Lindsay Weisgerber, COO of Gundir, shares insights into the evolving landscape of direct mail marketing, Gundir's innovative solutions, and strategies for success in 2026. Discover how targeted segmentation, testing, and omni-channel orchestration are transforming direct mail's role in modern marketing.

Chapters:

1. 00:00 Intro
2. 02:28 Lindsay Weisgerber's Career Journey
3. 11:14 Understanding Gundir's Unique Approach
4. 14:36 The Evolution of Direct Mail Marketing
5. 17:26 Gundir's Solutions for Diverse Client Needs
6. 24:29 Success Stories from Gundir's Clients
7. 30:31 The Importance of Testing and Attribution
8. 34:12 Trends to Watch in 2026

Get in Touch with Sarah:

LinkedIn

Resources:

Gundir Website

Postalytics

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gold, a direct mail expert, about the evolving landscape of direct mail and its integration with digital marketing. They discuss Josh's journey in the direct mail industry, the resurgence of direct mail as a viable marketing channel, effective strategies for direct mail campaigns, and the humorous approach Josh takes with his newsletter, Pre-Sorted Bullsh*t.

The conversation also touches on the importance of targeting and the integration of direct mail within an omnichannel marketing strategy.

Chapters:

1. 00:00 Intro
2. 06:23 Josh Gold's Journey in Direct Mail
3. 11:44 The Resurgence of Direct Mail
4. 18:03 Effective Strategies for Direct Mail
5. 25:29 The Humor Behind Pre-Sorted Bullshit
6. 33:34 Integrating Direct Mail with Omnichannel Marketing

Get in touch with Josh:

Josh's LinkedIn

Mentions:

Pre-Sorted Bullsh*t

Rick Rappey

RPM Direct Marketing

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly speaks with Susan Frew, a marketing leader and AI enthusiast, about her unique journey in business, the importance of direct mail, and how to effectively leverage AI in marketing.

Susan shares her insights on vibe marketing, the emotional connection in marketing, and the necessity of understanding technology for non-tech individuals. The conversation emphasizes the value of combining traditional marketing methods with modern technology to create effective strategies.

Chapters:

1. 00:00 - Intro
2. 02:09 - Susan Frew's Unique Journey
3. 06:33 - The Role of AI in Business
4. 10:53 - Understanding Vibe Marketing
5. 14:03 - The Importance of Direct Mail
6. 21:57 - Leveraging AI for Marketing
7. 29:58 - Get in Touch with Susan

Get in Touch with Susan:

Susan's LinkedIn

Susan's Website

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel