In this episode of Print to Pixel, Dennis Kelly is joined by Chas Rubino from the Postalytics team for a conversation with Gabe Petersen, the Global Director of Field Strategy at Calix. They explore the evolution of go-to-market strategies in the broadband service provider space, tracing Gabe's unique career path from accounting to sales and highlighting the collaborative spirit within the rural telco community. A major focus is the announcement of a new integration between Postalytics and Calix's Engagement Cloud, designed to leverage customer data for highly personalized and measurable direct mail campaigns.

The group also dives into key market trends, the critical role of ongoing customer engagement beyond the initial sale, and the growing importance of branding in a competitive landscape where technology is becoming a commodity.

Chapters:

• 00:00 - Intro
• 01:47 - Introducing Chas Rubino
• 02:47 - Gabe Petersen's Career Journey
• 08:03 - The Role of Global Director of Field Strategy
• 10:40 - Overview of Calix and Its Offerings
• 11:38 - Collaboration in the Rural Telco Space
• 12:59 - The Importance of Engagement in Marketing
• 17:58 - The Partnership Between Postalytics and Calix
• 26:27 - Market Trends and Customer Engagement Strategies
• 34:00 - The Importance of Brand in a Competitive Landscape
• 37:45 - Calix ConneXions Conference 2025

Calix ConneXions Conference 2025

Mentions:

Zack Kilgore

Ashley Gustafson

Verizon

Brightspeed

allO

In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies.

The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem.

Chapters:

• 00:00 - Intro
• 02:14 - Jari Bolander's Unique Journey
• 07:15 - Transitioning to Marketing and Storytelling
• 09:13 - Understanding Decision Counsel and Subscriber
• 14:00 - Challenges in the Broadband Service Provider Industry
• 22:09 - The Importance of Differentiation in Marketing
• 29:55 - Cutting Through the Noise of Digital Advertising
• 38:32 - The Importance of Partnerships in the Broadband Industry
• 44:06 - Understanding Marketing Standards and Best Practices
• 49:44 - Get in Touch with Jarie

Get in Touch with Jarie:

Decision Counsel Website

Mentions:

Gary Halbert

Decision Counsel

Calix ConneXions 2025

In this episode of Print to Pixel, Dennis Kelly speaks with Derric Bakker, president of DickersonBakker, about his unexpected path to leadership in the nonprofit sector, the growth of his organization, and insights from the 2024 Nonprofit Leaders Study. They discuss the role of mentorship, challenges around staffing and resources, and the importance of investing in organizational capacity and technology.

The conversation highlights DickersonBakker’s shift to a holistic consulting model, the need for omnichannel marketing, and how data-driven personalization can help nonprofits move beyond outdated fundraising methods by treating all donors with equal importance.

Chapters:

• 00:00 - Intro
• 01:45 - Derric's Accidental Journey to Leadership
• 05:18 - The Growth and Evolution of DickersonBakker
• 10:20 - The Mission and Success Factors of DickersonBakker
• 15:03 - Client Engagement and the Consulting Model
• 18:21 - Transitioning to a Holistic Consulting Approach
• 23:41 - The 2024 Nonprofit Leaders Study Overview
• 36:07 - Thoughts on Omnichannel Marketing Strategies
• 47:09 - The Importance of Data and Personalization in Fundraising
• 51:33 - Get in Touch with Derric

Get in Touch with Derric:

DickersonBakker Website

Mentions:

Clark Dickerson

Andrew Olsen

Terry Linhart

Simon Sinek

Cargill Associates

Duke University

More About Postalytics:

Postalytics Website

LinkedIn

YouTube

In this episode of Print to Pixel, Dennis Kelly speaks with Mike Rizzo about the evolution of marketing operations and the importance of community in this field. They discuss Mike's journey into marketing operations, the challenges he faced in building a community, and the significance of events like Mopsa Palooza.

The conversation also touches on research insights regarding the future of marketing operations and the integration of offline and online marketing strategies.

Chapters:

• 00:00 - Intro
• 04:51 - Mike Rizzo's Journey into Marketing Operations
• 10:48 - The Birth of a Community and Its Challenges
• 18:21 - A Community Led Event Called Mopsa Palooza
• 22:46 - Research Insights on the Future of Marketing Operations
• 29:21 - Integrating Offline and Online Marketing Strategies
• 36:44 - Get in Touch with Mike

Get in Touch with Mike:

Mike's LinkedIn

MarketingOps Website

More About Postalytics:

Postalytics Website

LinkedIn

YouTube

In this episode of Print to Pixel, Dennis Kelly speaks with Greg Warner, founder of MarketSmart, about the evolution of omni-channel marketing and its impact on fundraising. They discuss the importance of removing friction from the giving process, the philosophy behind engagement fundraising, and how organizations can effectively integrate direct mail with digital strategies to enhance donor relations.

Greg shares success stories from various organizations and highlights free tools available for fundraisers to improve their efforts.

Chapters:

• 01:35 - Greg Warner's Journey and MarketSmart's Foundation
• 06:39 - Understanding Major Donors and Engagement
• 11:18 - MarketSmart's Approach to Donor Engagement
• 20:55 - Using Engagement Scores in Fundraising
• 27:06 - Greg's Take on Direct Mail in Omnichannel Marketing
• 35:30 - Free Tools and Resources for Nonprofits
• 39:11 - Get in Touch with Greg

Get in Touch with Greg:

MarketSmart Website

Greg's LinkedIn

Books:

Engagement Fundraising by Greg Warner

More About Postalytics:

Postalytics Website

LinkedIn

YouTube

In this episode of Print to Pixel, Dennis Kelly speaks with Wendy Marinaccio Husman, Vice President at Mal Warwick Donordigital, about the intersection of omnichannel marketing and nonprofit fundraising. They explore Wendy's journey in the nonprofit sector, the rise of peer-to-peer texting as a fundraising tool, and the importance of integrating various marketing channels, including direct mail and digital strategies, to enhance donor engagement and retention.

Wendy shares insights on implementing effective texting programs, the significance of personalization, and the evolving landscape of fundraising in the digital age.

Chapters:

• 00:00 - Intro
• 02:25 - Wendy's Journey in Nonprofit Fundraising
• 08:45 - Exploring Peer-to-Peer Texting
• 16:24 - Implementing Texting Programs for Nonprofits
• 28:54 - The Role of Direct Mail in Omnichannel Strategies
• 40:57 - Future of Peer-to-Peer Texting and Best Practices
• 43:05 - Get in Touch with Wendy

Get in Touch with Wendy:

Wendy's Email - whusman@mwdagency.com

Mal Warwick Donordigital Website

2025 Bridge Conference

Mentions:

Evan Tighe

Kate Mucci

Companies/Organizations:

Student Conservation Association

Semper Virens Fund

Trust for Public Land

NTEN

Great Small Works

In this episode of Print to Pixel, Dennis Kelly speaks with Colleen Carroll from Double the Donation about the intersection of omnichannel marketing and nonprofit fundraising. Colleen shares her journey into the nonprofit sector, the mission of Double the Donation, and the importance of employer matching gifts.

She discusses her role in community engagement and education, the significance of marketing strategies for nonprofits, and shares success stories of organizations that have effectively utilized workplace giving programs. The conversation emphasizes the need for nonprofits to actively promote employer matching gifts and explore omnichannel marketing strategies to maximize fundraising efforts.

Chapters:

• 00:00 – Introduction to Omnichannel Marketing and Nonprofits
• 01:42 – Colleen Carroll's Journey into Nonprofit Work
• 04:08 – Understanding Double the Donation's Mission
• 07:29 – Colleen's Role in Community and Events
• 12:01 – The Importance of Employer Matching Gifts
• 15:51 – Success Stories from Double the Donation
• 19:37 – Omnichannel Marketing Strategies for Nonprofits
• 23:33 – Preview of the Bridge Conference Presentation
• 26:22 – Get in Touch with Colleen

Get in Touch with Colleen:

Colleen's LinkedIn

Colleen's Email

Double The Donation Website

Mentions:

Sara Murphy

San Diego Humane Society

Michael J. Fox Foundation

Lehigh University

Save the Children US

More About Postalytics:

Postalytics Website

LinkedIn

YouTube

In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gryniewicz of Odd Duck LLC about the transformative power of storytelling in nonprofit marketing. They discuss the importance of hope-centric messaging over fear-based approaches, the development of a narrative framework for effective communication, and share successful case studies that illustrate the impact of these strategies.

The conversation emphasizes the need for authenticity and alignment in messaging across various channels to engage audiences effectively and drive social change.

Chapters:

• 00:00 - Intro
• 01:44 - Josh's Background & Career Journey
• 02:44 - Documentary vs Data Storytelling Impact
• 06:31 - Hope-Centric Messaging Framework
• 10:27 - Vaccine Campaign Case Studies
• 17:22 - Omnichannel Story Mapping
• 24:37 - DIY Community Video Success
• 33:34 - Get in Touch with Josh

Get in Touch with Josh:

Josh's Email

Odd Duck Website

Mentions:

Brian Halligan

Dharmesh Shah

National Indian Health Board

More About Postalytics:

Postalytics Website

LinkedIn

YouTube