In this episode of Print to Pixel, Dennis Kelly speaks with Hannah Lee, CEO of Second Mile Marketing, about the transformative power of omnichannel marketing and revenue operations. They discuss Hannah's journey in founding her agency, the importance of breaking down silos within organizations, and the challenges faced by fiber broadband operators.

The conversation also highlights the capabilities of HubSpot in driving effective marketing strategies and the necessity of first-party data in today's marketing landscape.

Chapters:

• What Inspired Hannah to Start Second Mile – 02:10
• Defining Revenue Operations and How It’s Applied – 06:51
• Challenges in the Fiber Broadband Space – 10:29
• Why Clean Data is the Key to Growth and Automation – 13:18
• What Makes HubSpot a Great Fit for Fiber Companies – 14:58
• The Value of Integration and Reducing Technical Debt – 16:58
• Using HubSpot for Omnichannel Campaigns and Personalization – 20:26
• The Risk of Relying on a Single Channel – 23:53
• Get in Touch with Hannah and Second Mile – 25:11

Get in Touch with Hannah:

Hannah's LinkedIn

The Second Mile Website

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly sits down with Brian Greenwald and Tracy Kronzak of Benevolent Tech to explore how technology is reshaping the nonprofit sector. They share the origin story of Benevolent Tech and their mission to build businesses that prioritize human needs while navigating complex social and economic challenges.

The conversation dives into the role of innovation, data strategy, and human-centered design in helping nonprofits adapt to a changing world. Brian and Tracy emphasize the importance of collaboration, trust, and relationship-building as core pillars for creating sustainable impact.

They also preview HubSpot Day at Nonprofit Tech—a unique opportunity for nonprofit leaders to connect, share knowledge, and build community. This episode is a must-listen for anyone passionate about using technology as a force for good.

Chapters:

• 00:00 - Intro
• The Origin Story of Benevolent Tech – 03:00
• How the Nonprofit Tech Landscape Is Evolving – 12:45
• What It Means to Be a Benevolent Business – 29:11
• Who Benevolent Tech Serves and Their Ideal Clients – 29:17
• The Power of Human-Centered Design – 33:08
• Why Postalytics Matters to the Nonprofit Sector – 35:48
• Looking Ahead: Innovation from 2025 to 2030 – 38:06
• HubSpot Day at NTC and the Vision Behind It – 46:43
• Get in Touch with Benevolent Tech – 57:32

Get in Touch with Benevolent Tech:

Tracy Kronzak's LinkedIn

Brian Greenwald

Benevolent Tech

HubSpot Day @NTC25

Mentions:

Maurizio Zollo

Ted Cruz

HubSpot

Candid

NTEN (Nonprofit Technology Network)

Imperial College London – Leonardo Centre

In this episode of Print to Pixel, Dennis Kelly speaks with Brian Stacey, CEO of Decision Science LLC, about the intersection of direct mail and digital marketing. They discuss Brian's career journey, the mission of Decision Science, and how the company helps clients maximize their marketing ROI through data science and predictive modeling.

Brian shares a success story from a debt consolidation client and emphasizes the importance of an omnichannel marketing approach for effective customer engagement.

Chapters:

• Intro - 00:00
• Brian’s Career Journey and the Road to Decision Science – 01:47
• How Decision Science Helps with Data-Driven Marketing – 08:42
• Maximizing Direct Mail ROI with AI and Predictive Models – 16:10
• Scaling Direct Mail from 200K to 1M Pieces – 19:02
• Omnichannel Marketing in Financial Services – 26:04
• Data-Driven Direct Mail and Omnichannel Integration – 28:59
• Get in Touch with Brian – 33:04

Get in Touch with Brian:

Brian's LinkedIn

Mentions:

Stephen Yorke

Decision Science LLC

USPS

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly interviews Drew Neisser, a leading expert in B2B marketing and the founder of CMO Huddles. They discuss the evolution of marketing strategies, the importance of integrating direct mail with digital marketing, and the challenges faced by CMOs in today's fast-paced environment.

Drew shares insights from his career, the CATS framework for building strong B2B brands, and the significance of maintaining consistency in marketing messaging. The conversation emphasizes the need for collaboration among CMOs and the value of a holistic, omni-channel approach to marketing.

Chapters:

• Intro - 00:00
• Drew’s Career Journey and the Birth of Renegade Marketing - 02:35
• Building a Community for Marketing Leaders with CMO Huddles - 05:42
• Why CMOs Need to Invest in Their Personal and Company Brand - 07:58
• Key Challenges for CMOs and the Importance of Branding - 08:25
• The Power of Experimentation and Data-Driven Marketing - 11:16
• The Role of Multi-Channel Marketing in Brand Growth - 15:48
• Why Consistency and Alignment Matter in Marketing - 26:48
• Get in Touch with Drew - 34:38

Get in Touch with Drew:

Drew's Email

CMO Huddles Website

Mentions:

Global Penguin Society

Dr. Pablo Borboroglu

Urban Green Council

Gartner

Jay Baer

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly speaks with Ruby Hibben, Director of Marketing Services at Vantage Point Solutions. They discuss Ruby's diverse career journey, the growth of the marketing services team, and the importance of understanding client needs in the broadband industry.

Ruby shares insights on building effective marketing strategies, the role of direct mail in omnichannel marketing, and the necessity of collaboration across various functional areas to enhance client communication and engagement.

Chapters:

• Intro - 00:00
• Ruby’s Career Journey - 02:01
• Building a Marketing Team at Vantage Point - 06:58
• Understanding Vantage Point’s Clients - 11:24
• Key Challenges in Broadband Marketing - 14:03
• Collaborating with Industry Experts - 14:50
• The Role of Direct Mail in Omnichannel Strategies - 22:00
• Harnessing Automation for Marketing Success - 26:01
• Get in Touch with Ruby - 27:25

Get in Touch with Ruby:

Ruby's Email

Vantage Point Solutions Website

Mentions:

Brian Enga

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly interviews Kenneth "Shark" Kinney, a marketing strategist and podcast host. They discuss the evolution of marketing, the importance of perspective, and the need for differentiation in a crowded marketplace.

Kenneth shares insights on disruptive marketing, the significance of omnichannel strategies, and the emotional connections that brands must forge with their customers. The conversation emphasizes the importance of integrating direct mail with digital marketing and understanding customer needs over brand narratives.

Chapters:

• Intro - 00:00
• Introduction and the "Shark" Nickname - 01:32
• Career Journey to Speaker and Podcaster - 03:01
• The Shark Metaphor in Marketing - 09:01
• Differentiation and the "Sea of Sameness" - 12:36
• Integration of Direct Mail with Omnichannel Marketing - 17:08
• The Importance of Standing Out in Marketing - 26:33
• Get in Touch with Kenneth - 29:40

Get in Touch with Kenneth:

Kenneth's LinkedIn

Website

Mentions:

Kenneth's podcast "A Shark's Perspective"

Speakernomics Podcast

St. Jude Children's Research Hospital

Hedwig von Restorff

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly speaks with Salvatore Salpietro, Chief Community Officer of Fundraise Up, about the intersection of nonprofit fundraising and technology. Sal shares his unique journey from IT to nonprofit work, highlighting the challenges faced by the sector in adopting modern technology.

Fundraise Up's mission is to optimize the donation experience for nonprofits, focusing on a single, effective solution rather than a toolbox of mediocre options. The conversation delves into the importance of donation forms, the impact of technology on fundraising, and the value of building a partner ecosystem to enhance nonprofit operations.

Chapters:

• 00:00 - Intro
• 02:01 - Salvatore’s Origin Story and the Journey to Fundraise Up
• 07:50 - Understanding Fundraise Up's Mission and Rapid Growth
• 13:24 - What Salvatore Focuses on as Chief Community Officer
• 16:23 - The Impact of Online Donation Forms on Fundraising
• 22:02 - Building an Ecosystem to Enhance the Donor Experience
• 25:25 - Engaging with the Partner Ecosystem as a Fundraise Up Customer
• 27:47 - Redefining Direct Mail with Creativity and Technology
• 32:55 - Get in Touch with Salvatore

Get in Touch with Salvatore:

Salvatore's LinkedIn

Salvatore's Email

Mentions:

UNICEF USA

The Salvation Army USA

The American Heart Association

Asia Wild

The American University of Rome

University of California

Child Mind Institute

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly sits down with Erik Tomalis, Chief Evangelist and Director of Business Development at Virtuous, a nonprofit CRM and marketing automation platform. Erik shares his inspiring journey from fundraiser to his current role at Virtuous. Together, they explore the critical role of human connection and kindness in the nonprofit sector, the challenges organizations face in an increasingly digital landscape, and the power of personalized donor journeys.

Erik also introduces the Responsive Maturity Model, a framework outlining five essential steps to scale donor engagement through digital transformation.

Chapters:

• 00:00 - Intro
• 00:17 - Meet Erik Tomalis and Virtuous
• 07:04 - Smart Nonprofits Using CRM and Automation
• 10:31 - Top Priorities for Adopting a New Platform
• 15:39 - The Responsive Maturity Model Presentation at Bridge Conference
• 20:23 - Get in Touch with Erik

Get in Touch with Erik:

Erik's LinkedIn

Virtuous Website

Virtuous Ebooks:

How To Cultivate Deep Donor Relationships at Scale

The Responsive Nonprofit

Mentions:

Gabe Cooper

Harold J. "Si" Seymour

Giving Institute

Association of Fundraising Professionals (AFP)

Bridge Nonprofit Conference

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel