In this episode, Lindsay Weisgerber, COO of Gundir, shares insights into the evolving landscape of direct mail marketing, Gundir's innovative solutions, and strategies for success in 2026. Discover how targeted segmentation, testing, and omni-channel orchestration are transforming direct mail's role in modern marketing.

Chapters:

1. 00:00 Intro
2. 02:28 Lindsay Weisgerber's Career Journey
3. 11:14 Understanding Gundir's Unique Approach
4. 14:36 The Evolution of Direct Mail Marketing
5. 17:26 Gundir's Solutions for Diverse Client Needs
6. 24:29 Success Stories from Gundir's Clients
7. 30:31 The Importance of Testing and Attribution
8. 34:12 Trends to Watch in 2026

Get in Touch with Sarah:

LinkedIn

Resources:

Gundir Website

Postalytics

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gold, a direct mail expert, about the evolving landscape of direct mail and its integration with digital marketing. They discuss Josh's journey in the direct mail industry, the resurgence of direct mail as a viable marketing channel, effective strategies for direct mail campaigns, and the humorous approach Josh takes with his newsletter, Pre-Sorted Bullsh*t.

The conversation also touches on the importance of targeting and the integration of direct mail within an omnichannel marketing strategy.

Chapters:

1. 00:00 Intro
2. 06:23 Josh Gold's Journey in Direct Mail
3. 11:44 The Resurgence of Direct Mail
4. 18:03 Effective Strategies for Direct Mail
5. 25:29 The Humor Behind Pre-Sorted Bullshit
6. 33:34 Integrating Direct Mail with Omnichannel Marketing

Get in touch with Josh:

Josh's LinkedIn

Mentions:

Pre-Sorted Bullsh*t

Rick Rappey

RPM Direct Marketing

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly speaks with Susan Frew, a marketing leader and AI enthusiast, about her unique journey in business, the importance of direct mail, and how to effectively leverage AI in marketing.

Susan shares her insights on vibe marketing, the emotional connection in marketing, and the necessity of understanding technology for non-tech individuals. The conversation emphasizes the value of combining traditional marketing methods with modern technology to create effective strategies.

Chapters:

1. 00:00 - Intro
2. 02:09 - Susan Frew's Unique Journey
3. 06:33 - The Role of AI in Business
4. 10:53 - Understanding Vibe Marketing
5. 14:03 - The Importance of Direct Mail
6. 21:57 - Leveraging AI for Marketing
7. 29:58 - Get in Touch with Susan

Get in Touch with Susan:

Susan's LinkedIn

Susan's Website

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly is joined by Chas Rubino from the Postalytics team for a conversation with Gabe Petersen, the Global Director of Field Strategy at Calix. They explore the evolution of go-to-market strategies in the broadband service provider space, tracing Gabe's unique career path from accounting to sales and highlighting the collaborative spirit within the rural telco community. A major focus is the announcement of a new integration between Postalytics and Calix's Engagement Cloud, designed to leverage customer data for highly personalized and measurable direct mail campaigns.

The group also dives into key market trends, the critical role of ongoing customer engagement beyond the initial sale, and the growing importance of branding in a competitive landscape where technology is becoming a commodity.

Chapters:

• 00:00 - Intro
• 01:47 - Introducing Chas Rubino
• 02:47 - Gabe Petersen's Career Journey
• 08:03 - The Role of Global Director of Field Strategy
• 10:40 - Overview of Calix and Its Offerings
• 11:38 - Collaboration in the Rural Telco Space
• 12:59 - The Importance of Engagement in Marketing
• 17:58 - The Partnership Between Postalytics and Calix
• 26:27 - Market Trends and Customer Engagement Strategies
• 34:00 - The Importance of Brand in a Competitive Landscape
• 37:45 - Calix ConneXions Conference 2025

Calix ConneXions Conference 2025

Mentions:

Zack Kilgore

Ashley Gustafson

Verizon

Brightspeed

allO

In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies.

The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem.

Chapters:

• 00:00 - Intro
• 02:14 - Jari Bolander's Unique Journey
• 07:15 - Transitioning to Marketing and Storytelling
• 09:13 - Understanding Decision Counsel and Subscriber
• 14:00 - Challenges in the Broadband Service Provider Industry
• 22:09 - The Importance of Differentiation in Marketing
• 29:55 - Cutting Through the Noise of Digital Advertising
• 38:32 - The Importance of Partnerships in the Broadband Industry
• 44:06 - Understanding Marketing Standards and Best Practices
• 49:44 - Get in Touch with Jarie

Get in Touch with Jarie:

Decision Counsel Website

Mentions:

Gary Halbert

Decision Counsel

Calix ConneXions 2025

In this episode of Print to Pixel, Dennis Kelly speaks with Derric Bakker, president of DickersonBakker, about his unexpected path to leadership in the nonprofit sector, the growth of his organization, and insights from the 2024 Nonprofit Leaders Study. They discuss the role of mentorship, challenges around staffing and resources, and the importance of investing in organizational capacity and technology.

The conversation highlights DickersonBakker’s shift to a holistic consulting model, the need for omnichannel marketing, and how data-driven personalization can help nonprofits move beyond outdated fundraising methods by treating all donors with equal importance.

Chapters:

• 00:00 - Intro
• 01:45 - Derric's Accidental Journey to Leadership
• 05:18 - The Growth and Evolution of DickersonBakker
• 10:20 - The Mission and Success Factors of DickersonBakker
• 15:03 - Client Engagement and the Consulting Model
• 18:21 - Transitioning to a Holistic Consulting Approach
• 23:41 - The 2024 Nonprofit Leaders Study Overview
• 36:07 - Thoughts on Omnichannel Marketing Strategies
• 47:09 - The Importance of Data and Personalization in Fundraising
• 51:33 - Get in Touch with Derric

Get in Touch with Derric:

DickersonBakker Website

Mentions:

Clark Dickerson

Andrew Olsen

Terry Linhart

Simon Sinek

Cargill Associates

Duke University

More About Postalytics:

Postalytics Website

LinkedIn

YouTube

In this episode of Print to Pixel, Dennis Kelly speaks with Mike Rizzo about the evolution of marketing operations and the importance of community in this field. They discuss Mike's journey into marketing operations, the challenges he faced in building a community, and the significance of events like Mopsa Palooza.

The conversation also touches on research insights regarding the future of marketing operations and the integration of offline and online marketing strategies.

Chapters:

• 00:00 - Intro
• 04:51 - Mike Rizzo's Journey into Marketing Operations
• 10:48 - The Birth of a Community and Its Challenges
• 18:21 - A Community Led Event Called Mopsa Palooza
• 22:46 - Research Insights on the Future of Marketing Operations
• 29:21 - Integrating Offline and Online Marketing Strategies
• 36:44 - Get in Touch with Mike

Get in Touch with Mike:

Mike's LinkedIn

MarketingOps Website

More About Postalytics:

Postalytics Website

LinkedIn

YouTube

In this episode of Print to Pixel, Dennis Kelly speaks with Greg Warner, founder of MarketSmart, about the evolution of omni-channel marketing and its impact on fundraising. They discuss the importance of removing friction from the giving process, the philosophy behind engagement fundraising, and how organizations can effectively integrate direct mail with digital strategies to enhance donor relations.

Greg shares success stories from various organizations and highlights free tools available for fundraisers to improve their efforts.

Chapters:

• 01:35 - Greg Warner's Journey and MarketSmart's Foundation
• 06:39 - Understanding Major Donors and Engagement
• 11:18 - MarketSmart's Approach to Donor Engagement
• 20:55 - Using Engagement Scores in Fundraising
• 27:06 - Greg's Take on Direct Mail in Omnichannel Marketing
• 35:30 - Free Tools and Resources for Nonprofits
• 39:11 - Get in Touch with Greg

Get in Touch with Greg:

MarketSmart Website

Greg's LinkedIn

Books:

Engagement Fundraising by Greg Warner

More About Postalytics:

Postalytics Website

LinkedIn

YouTube