Harnessing AI for Marketing Success with Susan Frew #45
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Harnessing AI for Marketing Success with Susan Frew #45
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In this episode of Print to Pixel, Dennis Kelly speaks with Susan Frew, a marketing leader and AI enthusiast, about her unique journey in business, the importance of direct mail, and how to effectively leverage AI in marketing.
Susan shares her insights on vibe marketing, the emotional connection in marketing, and the necessity of understanding technology for non-tech individuals. The conversation emphasizes the value of combining traditional marketing methods with modern technology to create effective strategies.
Chapters:
- 00:00 Intro
- 02:09 Susan Frew's Unique Journey
- 06:33 The Role of AI in Business
- 10:53 Understanding Vibe Marketing
- 14:03 The Importance of Direct Mail
- 21:57 Leveraging AI for Marketing
- 29:58 Connecting with Susan Frew
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Susan's Website
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