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Publisher's Summary

Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital.

Digging into more than 50 detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, tell how companies can move beyond incremental change to transform the business where the greatest value is generated - at its core.

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PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 
©2017 McKinsey & Company, Inc. (P)2018 Gildan Media

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