Core-4 Leadership

The Master Formula for Sales Managers and Potential Leaders

De: Alec Nethercott

Narrado por: Alec Nethercott

Have you ever felt stuck as a leader? What if the one thing holding you back was the very thing holding your team back? Have you ever been overwhelmed by the many philosophies of great leadership?

Many strive for a management role, but very few actually get good at it once they’re in the position. Most tend to overinvest in sales and recruiting while underinvesting in developing quality leaders. They fail to understand that the deficiencies of the leader are acting as a kink in the hose on the results of the team. You don’t have a sales problem; you have a leadership problem! The tools in this book help listeners identify their deficiencies in a positive, constructive way so they can overcome them to unlock their full leadership potential.

Alec Nethercott has been a student and practitioner of leadership for two decades. Over the course of building a company with 400+ employees, he learned valuable (albeit painful) lessons along the way. Written from his experiences and research, Core-4 Leadership: The Master Formula for Sales Managers and Potential Leaders contains a proven methodology for developing the best leadership possible for maximum results. Some of the principles recounted came as breakthroughs at a time Nethercott needed them most.

He is passionate about the lessons in his book, and he is beyond excited to share them with others. Listeners, you are in for inspiring stories, aha moments and relevant content that will help get you unstuck and feeling confident in your career.

©2024 Alec Nethercott (P)2024 Alec Nethercott

Great read

Quality content. Loved listening to this and would recommend this one on anyone in a leadership roll.

Must read if in sales leadership!

There are countless excellent sales books tailored for individual salespeople, but far fewer are written for those in sales leadership roles. And among the few that exist, many are either overly theoretical or so tactical that their applicability is limited to certain industries. Alec Nethercott has struck an impressive balance with Core 4 Leadership. This book combines solid theory with practical, industry-agnostic insights that any sales leader can apply. His voice is great too so it’s easy to listen ;)

This book is an essential resource for anyone transitioning from individual sales success into a sales leadership role. The leap from being a high-performing salesperson to leading and developing a sales team is significant, and too often, individuals are thrust into leadership without the right tools, mindset, or training to succeed. I would argue that Core 4 Leadership is a must-read for new sales leaders or even for seasoned leaders who need a refresher on what it means to be an exceptional leader.

That said, this book isn’t just for sales leaders. Aspiring leaders or even individual sales reps who want to better understand leadership dynamics would benefit from reading it. The insights Alec shares provide a fresh perspective that can elevate anyone’s approach to sales and leadership.

One of the book’s greatest strengths lies in its simplicity and clarity. Sales and leadership can often feel overwhelming due to the myriad of attributes one is expected to embody. Alec distills these into four key multipliers: Vision, Skill, Character, and Action. Each of these categories encapsulates the attributes of effective sales leadership, providing a clear and actionable framework. By organizing his concepts around these multipliers, Alec makes it easier for leaders to focus their efforts and develop in a structured, impactful way.

Whether you’re a sales leader, an aspiring manager, or a sales rep looking to gain a new perspective, Core 4 Leadership is a thoughtful, practical guide that delivers value at every level. Alec has created a resource that deserves a spot on every sales professional’s bookshelf.

I love the formula

The best part of reading a leadership book is being able to have a nice and easy takeaway. Luckily, that’s the point of the whole book! I=VSCA

Favorite book this year

This book is full of ah-ha moments and practical takeaways. It’s helpful, entertaining, and the author knows his stuff. Great stories help the ideas sink in.

Excellent principles!

Love this book, Alec is an amazing author and leader. Would recommend this book to everyone!