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Conversational Marketing
- How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
- Narrated by: Brian Hutchison
- Length: 6 hrs and 57 mins
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Publisher's summary
Real-time conversations turn leads into customers.
Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time-when it's most convenient for them-conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.
Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to merge inbound and outbound tactics into a more productive dialog with customers and integrate conversational marketing techniques into your existing sales and marketing workflow.
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Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 05-02-23
More of a users guide
This is more of a long-form users manual than it is a book. Some interesting insights, but not as many as I hoped for. I “marked as finished” early.
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- Brian Wolfe
- 10-06-19
Great justification but no step-by-step approach
Up-to-date stats on why live chat and chatbots are essential. Very good explanation of where and how to use chatbots. No mention of how to create a chatbot or what technologies or vendors work best. Effective chatbots can't be created in a few minutes as suggested. This is a wake up call to cease using lead capture forms and more carefully use email. Certainly worth a read and re-read. Just don't expect this book to teach you how to create a chatbot.
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- Blairzlee
- 09-14-19
Insightful info
I enjoyed the seeds of thought given in this book. Technology can be leverage to make a sales company effective and efficient.
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- Francis Sprenger
- 12-13-21
Great Actionable steps!
I’ve used messenger marketing for several years and this book is so helpful with giving actionable advise.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
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Overall
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Performance
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Story
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP