Conversational Marketing
How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
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Conversational Marketing
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Narrated by:
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Brian Hutchison
About this listen
Real-time conversations turn leads into customers.
Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time-when it's most convenient for them-conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.
Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to merge inbound and outbound tactics into a more productive dialog with customers and integrate conversational marketing techniques into your existing sales and marketing workflow.
©2019 Drift.com, Inc. (P)2019 Gildan Media, LLCListeners also enjoyed...
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5 out of 5 stars
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Overall1 out of 5 stars 1
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Performance1 out of 5 stars 1
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Story1 out of 5 stars 1
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1 out of 5 stars
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terrible waste of time... full of blah blah blah
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- Unabridged
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Performance5 out of 5 stars 23
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Story5 out of 5 stars 23
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3 out of 5 stars
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just ok
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Great justification but no step-by-step approach
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